United States
Gas Monkey Garage is the Dallas, Texas-based custom car shop founded by entrepreneur Richard Rawlings, best known as the subject of Discovery Channel's long-running reality series 'Fast N' Loud,'…
Total Followers +0.2%
7.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 23% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $65K–$152K / IG post
Richard Rawlings partnered with East Bound and Down, a Smokey and the Bandit tribute act, to launch the Trans Am Takeover in Sturgis, SD — a free multi-day car show, live music, and fan meet-and-greet celebrating the Pontiac Firebird Trans Am.
The Gas Monkey Sturgis venue — opened in 2024 — added a branded retail store and new outdoor bar in 2025, deepening Rawlings' brick-and-mortar presence in South Dakota.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +544 +0.0% | +0 +0.0% | +544 |
| Last 30 days | +10K +0.6% | +2K +0.0% | +0 +0.0% | +12K |
| Last 90 days | +30K +1.7% | -36961 -0.7% | +0 +0.0% | -6513 |
| Last 365 days | +30K +1.7% | -36961 -0.7% | +0 +0.0% | -6513 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Upside Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Brooklyn Bedding Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| AG1 Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Gas Monkey Energy Energy Drink / Beverages | Founder / owned brand | YouTube | Long-term | — |
| Discovery Channel (Fast N' Loud) Media / TV Network | Long-term partnership | YouTube | 2012–ongoing | — |
| Gas Monkey Bar N' Grill Restaurant / Hospitality | Founder / owned brand | Long-term | — |
Gas Monkey Garage is the Dallas, Texas-based custom car shop founded by entrepreneur Richard Rawlings, best known as the subject of Discovery Channel's long-running reality series 'Fast N' Loud,' which aired from 2012 through the late 2010s and introduced the brand to a global audience of automotive enthusiasts. The garage built its reputation around buying neglected or forgotten vehicles — often through barn finds and estate sales — stripping them down, and reselling them as high-value custom builds. That same formula drives the YouTube channel, where weekly content covers million-dollar barn find hauls, classic American muscle rescues, and road trip adventures in restored vehicles. The show's breakout success turned Richard Rawlings into a recognizable personality in automotive media and transformed what was a regional custom shop into a nationally recognized brand with merchandise, a Dallas bar and restaurant, and a sustained multi-platform following.
The audience skews heavily male and older — a significant share is 35 and above — which reflects the nostalgia-driven appeal of classic cars, muscle cars, and pre-digital American automotive culture. Engagement rates across platforms run well above category norms, suggesting an actively invested community rather than a passive subscriber base. Sponsorships lean toward lifestyle and general consumer brands including AG1 and Brooklyn Bedding, indicating that advertisers are buying access to an affluent, brand-responsive male demographic rather than a narrow gearhead niche. With consistent weekly uploads, strong Instagram engagement, and a brand identity tightly anchored to Richard Rawlings' personality, Gas Monkey Garage is positioned as one of the more durable automotive entertainment franchises in the creator economy — built for long-term audience retention rather than viral trend-chasing.
Gasmonkeygarage reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Energy Drink / Beverages, Media / TV Network, Restaurant / Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include Upside and Brooklyn Bedding. Engagement on YouTube runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Gasmonkeygarage's tier (Mega, 7.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gas Monkey Garage is owned by Richard Rawlings, the Dallas-based entrepreneur and TV personality who built it into one of the most recognized custom car brands in the world. Rawlings founded the garage and brought it to a massive audience through the Discovery Channel series Fast N Loud, and he continues to front the brand's YouTube channel and social media today.
Fast N Loud, the Discovery Channel series that turned Gas Monkey Garage into a household name among car fans, ended its long run after more than a decade on air. The brand stays very much alive through weekly videos on the Gas Monkey Garage YouTube channel, where Richard Rawlings and the team continue buying, building, and selling custom machines.
Aaron Kaufman, the lead mechanic and fan favorite on Fast N Loud, parted ways with Gas Monkey Garage around 2017 to pursue his own automotive projects. He later fronted his own Discovery Channel series, Shifting Gears with Aaron Kaufman, which focused on off-road and custom builds separate from the Gas Monkey brand.
Gas Monkey Garage is based in Dallas, Texas, where Richard Rawlings operates the garage and its related businesses. Dallas has been central to the brand since its founding, and many of the barn finds and road trips featured on the channel start from or wind through the American South and Midwest.
GYSOT is a Richard Rawlings catchphrase that stands for Get Your Shift On Time, a tongue-in-cheek play on automotive language that became a signature sign-off for the Gas Monkey Garage brand. You'll spot it regularly in hashtags and captions across their Instagram and other social platforms.
Yes — Gas Monkey Garage actively buys cars from the public and their YouTube channel bio specifically invites sellers to reach out by email. The channel regularly features barn finds and private purchases, so if you have a classic, muscle car, or unusual vehicle, they do consider pitches directly from owners.
Richard Rawlings recently tackled the historic Route 66 highway behind the wheel of a classic 1987 RV, turning the iconic American road trip into content for the Gas Monkey Garage YouTube channel. The adventure fits the channel's broader push into road-trip storytelling alongside its traditional buy-and-build car formula.
Gas Monkey Garage put out a video arguing that no current EV on the market can match the driving experience of the classic Ferrari Testarossa, leaning into the channel's ongoing celebration of analog, combustion-powered performance cars. The video reflects the brand's clear editorial stance: old-school iron over modern electric alternatives.
A recent Gas Monkey Garage video revealed that their barn find hauls have cost them over one million dollars in acquisitions alone, underscoring how seriously the operation treats tracking down forgotten classic and muscle cars. Barn find content has become one of the channel's most consistent and popular formats alongside their full builds.
As of mid-2026, Gas Monkey Garage's YouTube channel has featured sponsored content from AG1, War Thunder, Whatnot, Brooklyn Bedding, and Upside. The mix of gaming, nutrition, marketplace, and lifestyle sponsors reflects the broad, loyal audience the channel has built well beyond a purely gearhead demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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