United States
Gabriel Zamora is a Houston-raised, Los Angeles-based beauty and lifestyle creator of Mexican heritage whose content sits at the intersection of makeup artistry, men's grooming, skincare, and everyday cooking.
Total Followers -0.2%
1.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
710K followers · 41% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.3K–$22K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -556 -0.1% | -84 -0.0% | -640 |
| Last 30 days | +0 +0.0% | -3398 -0.5% | -505 -0.1% | -3903 |
| Last 90 days | -1988 -0.3% | -2842 -0.5% | -1601 -0.4% | -6431 |
| Last 365 days | -1988 -0.3% | -2842 -0.5% | -1601 -0.4% | -6431 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NYX Cosmetics Beauty | Brand ambassador | Long-term | — | |
| Walgreens Retail / Beauty | Sponsored content | 2024–2026 | — | |
| BH Cosmetics Beauty | Sponsored content | YouTube | 2017–2018 | — |
Gabriel Zamora is a Houston-raised, Los Angeles-based beauty and lifestyle creator of Mexican heritage whose content sits at the intersection of makeup artistry, men's grooming, skincare, and everyday cooking. Known for wearing his opinions as openly as his eye looks, he built a loyal following across YouTube, Instagram, and TikTok by blending tutorial-style beauty content — with a particular emphasis on brows and complexion — with candid personal commentary and GRWM formats. His willingness to speak frankly about industry dynamics, including calling out brands and trends by name, has been a consistent differentiator in a crowded beauty creator space.
His audience skews predominantly female but includes a meaningful share of male and gender-diverse viewers drawn to his matter-of-fact approach to men wearing makeup. Brand partnerships with NYX Cosmetics and Walgreens reflect a positioning that spans prestige-adjacent drugstore beauty — accessible but trend-literate — rather than luxury or clinical skincare. Despite a macro-level follower count spread across platforms, his engagement rates run well above the category median, particularly on TikTok and YouTube, suggesting an audience that actively participates rather than passively scrolls. His cross-niche range of beauty, food, and lifestyle content positions him well for personal-care and consumer brands seeking a creator whose audience trusts his voice beyond a single product category.
Gabriel Zamora is a natural fit for beauty, personal care, and lifestyle brands — particularly those targeting a beauty-engaged audience comfortable with male creators who incorporate makeup, grooming, and skincare into their identity. His content spans makeup tutorials, GRWM videos, haircare, skincare, and cooking, making him viable for CPG and food brands alongside his core beauty lane. The audience is predominantly English-speaking and heavily US-concentrated, with meaningful secondary reach in the UK and Australia, giving sponsors strong anglophone coverage across multiple markets. Cross-platform cadence is consistent — TikTok runs at daily output, Instagram is maintained regularly, and YouTube anchors longer tutorial content — while TikTok engagement notably outpaces category norms, signaling genuine community investment rather than passive viewership. Zamora has documented brand relationships with Walgreens, a retail pharmacy activation aligned to his self-care positioning, and NYX Cosmetics, a direct category match confirming he can execute beauty integrations credibly. His male-in-beauty angle also gives grooming and men's personal care brands a differentiated entry point into a largely female-skewing creator ecosystem.
Benchmark estimates for a creator at Gabrielzamora's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Gabriel Zamora appeared on MTV's The Hills: New Beginnings, the reboot of the iconic reality series. He has referenced the show in his content, and hashtags like #thehills and #mtv appear regularly in his posts, connecting his creator world to the reality TV side of his career.
Gabriel Zamora made a dedicated YouTube video titled 'What happened to MORPHE' in which he breaks down the decline of the once-dominant beauty brand. Morphe saw widespread store closures and major financial difficulties — exactly the kind of beauty industry shift Gabriel loves to offer his unfiltered commentary on.
Gabriel Zamora became part of a widely-covered beauty community controversy in 2018 when a photo he appeared in alongside Manny MUA, Nikita Dragun, and Laura Lee went viral during a period of intense public backlash against that group. The moment was heavily documented across beauty media and became part of the broader drama-filled history of that influencer era.
Brows are a signature pillar of Gabriel Zamora's beauty identity — he lists them specifically in both his Instagram and TikTok bios. Beyond brows, he's known as a male beauty creator who wears makeup openly and shares tutorials, skincare routines, and strong opinions on trends and industry happenings.
Yes, Gabriel Zamora is proudly Mexican-American — he displays the 🇲🇽 flag across all of his social media bios. He was raised in Houston, Texas, and his cultural roots are a consistent thread through his personal brand and how he presents himself online.
Cooking is a genuine passion for Gabriel Zamora — he calls it out directly in his YouTube bio and his content regularly features food, including ceviche. It's one of the lifestyle elements that sets him apart from creators who focus purely on beauty, giving his channel a more personal, multi-faceted feel.
Gabriel Zamora has worked with NYX Cosmetics and Walgreens as confirmed brand partners, both fitting naturally with his beauty and self-care content. His above-average engagement rate — well above the category median — makes him a strong fit for beauty and lifestyle brands looking for authentic reach.
Gabriel Zamora is currently based in Los Angeles, California. He was raised in Houston, Texas, and frequently references his Houston upbringing as part of his identity, but LA has been his home base throughout his career as a beauty and lifestyle creator.
On TikTok, Gabriel Zamora posts frequently with beauty, lifestyle, and quick personal content, and it's where his engagement runs especially strong relative to his audience size. His YouTube channel tends to feature longer-form videos including detailed commentary pieces — like his deep dive into the Morphe situation — as well as tutorials and get-ready-with-me content.
Gabriel Zamora has a combined following of well over one and a half million across YouTube, Instagram, and TikTok, placing him firmly in the Macro creator tier. YouTube is his largest single platform, though TikTok shows notably high engagement and he remains active across all three.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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