Brazil
Gabriel Medina is a professional surfer from Maresias, on the São Paulo coast of Brazil, and the most decorated competitive surfer his country has produced.
Total Followers +0.0%
12.9M
Across Instagram
Primary Platform
YouTube
12.9M followers · 100% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $129K–$284K / IG post
The couple wed in an intimate ceremony on Paúba Beach, São Paulo's north coast, with Neymar among guests. Medina revealed a baby on the way mid-vows, catching even close friends off guard.
After a dominant return to the CT, Medina is in title contention with his strongest events — Teahupo'o, Cloudbreak, and Pipeline — still ahead on the schedule.
The parting was announced ahead of his 2026 CT return, with Medina posting a farewell message to the brand that had backed him through all three of his World Titles.
Granted a season wildcard by the WSL, Medina made his comeback official following surgery and recovery from a severe pectoral tear sustained in January 2025.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,919,829 | +3K | 4.8% | 2.6 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +28K +0.2% | +0 +0.0% | +0 +0.0% | +28K |
| Last 30 days | +3K +0.0% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | -82687 -0.6% | +0 +0.0% | +0 +0.0% | -82687 |
| Last 365 days | -82687 -0.6% | +0 +0.0% | +0 +0.0% | -82687 |
Daily follower snapshots from CreatorDB's longitudinal index.
Gabriel Medina is a professional surfer from Maresias, on the São Paulo coast of Brazil, and the most decorated competitive surfer his country has produced. A three-time World Surf League Champion and Olympic bronze medalist, he built his reputation on an aggressive aerial style that pushed competitive surfing's technical ceiling. His rise through the WSL drew mainstream Brazilian media attention well beyond the surf community, turning him into a national sporting figure comparable in profile to football stars — a rare crossover for an action-sport athlete. That broader celebrity footing is reflected in an Instagram following of nearly thirteen million, with engagement rates well above the category median, driven as much by personal milestones and lifestyle content as by competition footage.
Medina's content mix on Instagram leans personal: engagement announcements, moments with his dog Medininha (who has her own fan following), surf sessions at Saquarema, and congratulatory posts for other athletes sit alongside branded integrations such as his partnership with pet nutrition label Bional Pet. The audience skews younger adults aged 25–34 and, notably, 59% female — a demographic profile that reflects his status as a lifestyle figure rather than a purely sports-media property. With an overwhelmingly Brazilian domestic audience and premium rate-card positioning, Medina is best suited to brands targeting Portuguese-speaking markets in consumer goods, wellness, and pet care, while his athletic credentials keep doors open for performance and outdoor gear partnerships as he continues competing at the elite level.
Gabrielmedina reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in sport and related categories, Gabrielmedina offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gabrielmedina's tier (Mega, 12.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The image, shot by photographer Jérôme Brouillet during the Paris 2024 Olympics surfing event in Teahupo'o, Tahiti, captured Medina mid-air after a near-perfect scoring ride — arms spread wide, board beneath his feet, making him appear to levitate above the ocean. It became one of the most viral sports photographs of 2024 and circulated globally within hours of the competition. The pose looked physically impossible, which is exactly why it spread so fast.
Medina has won the WSL World Surf League Championship three times, making him one of the most decorated competitive surfers in history. His three titles are the foundation of his identity as an athlete and the reason he carries the title of Brazil's defining competitive surfer of his generation.
Medina won a bronze medal in surfing at the Paris 2024 Olympics, with the competition held at the legendary break of Teahupo'o in French Polynesia. It added an Olympic podium to his three WSL world titles and drew enormous celebration from his predominantly Brazilian fanbase.
Yes, Medininha is Gabriel Medina's dog and something of a celebrity in her own right — she has her own dedicated Instagram account at @medininhaoficial. Medina features her regularly in his content and has built a brand partnership with the Brazilian pet nutrition company BioNatural Pet centered on her.
Medina is a sponsored partner of BioNatural Pet, a Brazilian brand focused on natural nutrition for dogs. His posts for the brand are framed around Medininha and address real issues like skin sensitivity, itching, and allergies — a personal angle that makes the sponsorship feel genuine rather than generic.
Yes — posts on Medina's Instagram confirm a proposal, with the caption 'Ela disse sim' (She said yes) alongside ring emojis. He wrote that among all the achievements of his life, none compare to this moment — placing it above even his world surfing titles.
Medina and his stepfather and longtime coach Charles Saldanha had a highly publicized falling out around 2021–2022, which became one of the biggest stories in Brazilian sport that year. Saldanha had coached Medina since childhood and was widely credited for shaping his championship career, making the estrangement all the more dramatic when it became public.
Medina grew up in Maresias, a small beach community on the São Paulo coast that is well known within Brazilian surf culture. He is also closely associated with Saquarema in Rio de Janeiro state, Brazil's premier competitive surf venue, where he has organized community surf events.
The Medininha Surf Day is a community surf event Medina has organized at Saquarema, one of Brazil's most storied surf breaks and a regular stop on the WSL Championship Tour. Medina described it in his own caption as something genuinely worth doing — a way of bringing fans and the local surf community together outside of official competition.
Medina has a Mega-tier presence on Instagram with over 12 million followers, with the vast majority based in Brazil. His engagement rate runs well above the category average for accounts at that scale, which is unusual and points to a highly active, loyal fanbase rather than passive growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gabrielmedina · YouTube
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