United States
Gabrielle Moses is a Nashville- and Los Angeles-based lifestyle vlogger who first built a substantial YouTube following through candid, couple-focused content during her widely documented relationship with fellow creator Jack Brinkman.
Total Followers -0.2%
2.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
781K followers · 30% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.5K–$17K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4082 -0.8% | +0 +0.0% | -4082 |
| Last 30 days | +0 +0.0% | -6322 -1.3% | +0 +0.0% | -6322 |
| Last 90 days | -2031 -0.3% | -7367 -1.5% | +0 +0.0% | -9398 |
| Last 365 days | -2031 -0.3% | -7367 -1.5% | +0 +0.0% | -9398 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Maev Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Kitsch Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Uber Eats Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| David Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
Gabrielle Moses is a Nashville- and Los Angeles-based lifestyle vlogger who first built a substantial YouTube following through candid, couple-focused content during her widely documented relationship with fellow creator Jack Brinkman. When that chapter ended, she continued on her own terms, leaning into a self-deprecating, unfiltered vlog aesthetic — her channel's own framing, "my life is a little messy," sets the tone accurately. Her content spans beauty and style how-tos, storytime videos, and day-in-the-life vlogs, with TikTok now serving as her most active platform and YouTube functioning as her long-form home base.
Her audience skews heavily toward the 25–34 age bracket across predominantly English-speaking markets, with a near-even gender split that broadens her appeal beyond the typical female-skewing lifestyle lane. Engagement rates running well above category norms suggest a loyal, participatory viewership rather than passive accumulated reach. Brand partnerships with accessible labels — Quince for affordable wardrobe basics, Kitsch for everyday hair care, and protein brand David — reinforce positioning as a relatable, grounded lifestyle voice rather than an aspirational one. As she consolidates her independent creative identity post-relationship era, her cross-platform footprint and strong audience affinity make her a practical match for brands targeting millennial and older Gen Z consumers in everyday wellness and lifestyle categories.
Gabrielle_Moses reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Quince and Maev. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in vlog and related categories, Gabrielle_Moses offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gabrielle_Moses's tier (Macro, 2.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Gabrielle Moses and Jack Brinkman, who built a large audience together as a YouTube couple, publicly announced their breakup. The split was widely discussed within YouTube fan communities and marked a turning point for Gabrielle's channel, which shifted toward solo lifestyle vlogging and personal storytelling.
Gabrielle Moses lists Nashville as her primary base in her social media bios, alongside Los Angeles. Nashville has become a growing hub for lifestyle creators, and her day-to-day vlog content frequently reflects life in the city, from local outings to back-to-school shopping adventures.
Gabrielle Moses has a sponsorship with Maev, a raw dog food brand, which strongly suggests she has a dog she incorporates into her content. Pet food brands typically require creators to authentically own and feature the pet, making this one of her more personal-feeling partnerships.
David Protein is a high-protein bar brand that Gabrielle Moses has featured in sponsored YouTube content. The brand is known for marketing an unusually high protein-to-calorie ratio and has partnered with a range of lifestyle and wellness creators across the platform.
Kitsch is a beauty and hair accessories brand best known for satin pillowcases, hair clips, and shower caps. Gabrielle Moses has featured Kitsch in sponsored YouTube content, fitting naturally alongside the beauty and how-to style topics her channel covers.
Buff Bunny Collection is an athleisure and workout clothing brand founded by fitness creator Heidi Somers. Gabrielle Moses uses the hashtag #buffbunnycollection in her posts, indicating either a paid partnership or a genuine personal affinity for the brand woven into her lifestyle content.
Yes, Gabrielle Moses runs a dedicated vlog Instagram at @gabrielle_moses2, which she uses for more casual, behind-the-scenes content separate from her main @gabrielle_moses profile. She directs followers there explicitly in her main Instagram bio.
Gabrielle Moses makes lifestyle vlogs, storytime videos, beauty and makeup content, and candid personal life updates across YouTube and TikTok. She describes her own life as "a little messy" and leans into unfiltered, relatable storytelling rather than heavily scripted or produced formats.
Gabrielle Moses has worked with brands including Quince, Maev, Kitsch, Uber Eats, and David Protein, primarily through sponsored YouTube videos. Her partnerships span lifestyle fashion, pet care, beauty, food delivery, and wellness — reflecting the everyday, vlog-driven nature of her content.
Gabrielle Moses has a combined following of over 2.5 million across TikTok, YouTube, and Instagram, placing her in the Macro creator tier. TikTok is her largest single platform, and her overall engagement rate runs well above the category median for creators at her level.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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