United States
Gabimfmoura is a Brazilian-born, U.S.-based lifestyle and entertainment creator who has built her largest following on TikTok, where she commands millions of subscribers and engagement rates that significantly outpace category norms.
Total Followers -0.1%
14.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
18K followers · 0% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$87K / IG post
She shot her debut feature in Fort Myers, Florida and went on to attend Miami Swim Week — marking a major step in her modeling career beyond social media.
She made her VS runway debut at Steiner Studios on October 15, 2025, fulfilling a lifelong goal — she has cited Adriana Lima as her idol. VS and PINK collaborations have continued since.
Moura faced criticism over her mint-green dress at the 2025 Kentucky Derby. She pushed back, saying the backlash was rooted in bias against her body type — a statement that gained wide online attention.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +267 +1.5% | -2481 -0.1% | +0 +0.0% | -2214 |
| Last 30 days | +1K +6.6% | -9612 -0.3% | +0 +0.0% | -8440 |
| Last 90 days | +8K +44.4% | +11K +0.4% | -100050 -0.9% | -80948 |
| Last 365 days | +8K +44.4% | +11K +0.4% | -100050 -0.9% | -80948 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NYX Professional Makeup Beauty | Brand ambassador | 2025–2026 | — | |
| Neutrogena Beauty / Skincare | Sponsored content | 2025–2026 | — | |
| Maybelline Beauty | Sponsored content | 2025–2026 | — | |
| Celsius Energy Drink / Fitness | Brand ambassador | 2025–2026 | — | |
| Amazon E-commerce | Channel sponsor | 2025–2026 | — |
Gabimfmoura is a Brazilian-born, U.S.-based lifestyle and entertainment creator who has built her largest following on TikTok, where she commands millions of subscribers and engagement rates that significantly outpace category norms. Her content leans into personal, spontaneous storytelling — candid life moments, cultural references, and a warm, conversational tone that reflects her Brazilian roots while speaking directly to a predominantly young American audience. The "made in brazil" tagline she carries across platforms is not just biographical; it signals an identity that resonates with followers drawn to her authenticity. Her Instagram presence, measured in the millions, further extends that reach into a more curated but equally engaged space.
Gabimfmoura's sponsor mix tells a clear story about her brand positioning: repeat partnerships with NYX Professional Makeup, Neutrogena, Maybelline, and Celsius place her squarely at the intersection of accessible beauty and everyday wellness — categories that align closely with her core 18-to-34 female demographic. These are not one-off placements; they reflect a brand-friendly profile with above-average engagement and a loyal, commercially responsive audience. Managed through CrossCheck Studios, she operates with infrastructure typical of professionally scaled creator businesses. As beauty and lifestyle brands increasingly prioritize TikTok-native voices with proven conversion signals, her combination of high engagement, demographic precision, and cross-platform presence makes her a durable asset in that space.
Gabimfmoura reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Beauty / Skincare, Energy Drink / Fitness, a clear signal of fit for brands in those categories. Demonstrated partners include NYX Professional Makeup and Neutrogena. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty and related categories, Gabimfmoura offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Gabimfmoura's tier (Mega, 14.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gabimfmoura is originally from Brazil — she describes herself as "made in brazil" in both her Instagram and TikTok bios. She is now based in the United States, which is also where the large majority of her audience lives.
The #feeling22 hashtag Gabimfmoura uses is a nod to Taylor Swift's song "22," a trend popular among lifestyle creators sharing carefree, feel-good moments. It fits her broader content style of upbeat personal clips and relatable everyday life posts spread across TikTok and Instagram.
She has partnered with several major beauty and lifestyle names, including NYX Professional Makeup, Neutrogena, Maybelline, Celsius, and Amazon. The beauty-heavy brand roster reflects her audience skewing strongly toward young women in the 18–34 age range.
Yes — Gabimfmoura has worked as a brand partner with NYX Professional Makeup and publicly celebrated the campaign on social media. It is one of her most prominent beauty collaborations alongside ongoing deals with Neutrogena and Maybelline.
Yes, Gabimfmoura attended Lollapalooza and shared content from the festival, including a post about going to see Tate McRae perform. She described the experience as "so fun" and documented it across her platforms.
Brand partnership inquiries for Gabimfmoura are managed by CrossCheck Studios, the management company listed in both her Instagram and TikTok bios. As a Mega-tier creator, her campaigns with names like NYX, Neutrogena, and Maybelline reflect the scale of deal she operates at.
She blends both — brand deals with NYX, Neutrogena, and Maybelline firmly anchor her in the beauty space, but her content also covers music festivals like Lollapalooza, relatable personal moments, and casual day-in-the-life clips. That mix is part of why her engagement runs well above the category average.
Despite being from Brazil, Gabimfmoura posts almost entirely in English, which aligns with her audience being concentrated in the United States, the United Kingdom, and Canada. This English-first approach makes her a natural fit for North American and UK beauty brand campaigns.
Gabimfmoura has grown to over 11 million followers on TikTok, making it her largest platform by a wide margin. Her TikTok engagement rate runs well above the category average, a strong signal that her audience actively interacts with her content rather than scrolling past.
Yes — roughly three-quarters of Gabimfmoura's audience is female, with the heaviest concentration in the 18–24 age group followed closely by 25–34. That demographic profile is a primary reason beauty brands like NYX, Neutrogena, and Maybelline consistently choose her for campaigns.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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