Brazil
G4.Business is a creator with a presence on YouTube (189,000 followers), Instagram (3,219,364 followers), TikTok (244,600 followers), based in Brazil.
Total Followers +0.2%
3.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
192K followers · 5% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $39K–$91K / IG post
At the G4 Frontier event in São Paulo, CEO Tallis Gomes declared 'morre o G4 Educação e nasce uma nova companhia,' announcing a rebrand to simply 'G4' and a strategic shift beyond executive education to become a broader solutions platform for small and mid-sized businesses.
A reported investigation revealed employee grievances around intense work conditions and a controversial time-tracking policy tied to a 2019 regulatory change, drawing mainstream attention to the company's internal culture.
NeoFeed reported that G4's newly launched marketplace (G4 Tools) was projected to generate R$170M of the company's R$500M total 2025 revenue target, with a long-term ambition to reach R$4 billion by 2034.
The company surpassed its own R$450M target, nearly quadrupling revenue versus three years prior. A dedicated AI team of 12 built 20 proprietary tools integrated across sales, marketing, and customer service to drive efficiency without significantly expanding headcount.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +998 +0.5% | +25K +0.8% | +343 +0.1% | +27K |
| Last 30 days | +7K +3.7% | +0 +0.0% | +1K +0.4% | +8K |
| Last 90 days | +27K +14.3% | +0 +0.0% | +10K +4.0% | +37K |
| Last 365 days | +27K +14.3% | +0 +0.0% | +10K +4.0% | +37K |
Daily follower snapshots from CreatorDB's longitudinal index.
G4.Business is a creator with a presence on YouTube (189,000 followers), Instagram (3,219,364 followers), TikTok (244,600 followers), based in Brazil. Their content sits in the business & entrepreneurship space. Their YouTube bio reads: "Aqui você encontra o que não te ensinam na escola: Conteúdo prático, direto e validado por quem já construiu negócios reais. Entrevistas com grandes nomes do mercado, análises de empresas que estão crescendo no Brasil e no mundo, estudos d". The full audience and engagement breakdown is below.
G4.Business reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in business and related categories, G4.Business offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at G4.Business's tier (Macro, 3.7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
G4 Educação is a Brazilian business education platform built around teaching what traditional schools skip — practical strategy, leadership, and entrepreneurship. The YouTube channel covers interviews with major market figures, company case studies, and strategy breakdowns, all aimed at founders and business leaders who want to grow faster and make better decisions.
Yes — G4.Business publishes free educational content across YouTube and TikTok, where their profile explicitly highlights a free online class. The paid side of the brand centers on presential (in-person) programs in Brazil, designed for entrepreneurs who want deeper, structured learning experiences beyond what the free content offers.
The Sabatina is a structured, high-accountability interview format G4.Business uses to put influential guests — including politicians and top executives — through rigorous questioning on camera. It borrows from Brazilian political journalism tradition and has become one of the channel's signature recurring series on YouTube.
Yes — Guilherme Benchimol, the co-founder of XP Investimentos and one of the most prominent figures in Brazilian financial markets, has been featured on G4.Business. His appearance reflects the caliber of business leaders the channel regularly brings in for interviews and debates.
O Fim dos Unicórnios ("The End of Unicorns") is a G4.Business content series that critically examines the startup unicorn phenomenon, analyzing why many highly valued startups struggle or collapse and what that means for entrepreneurs and investors in the current market environment.
Conectando os Pontos ("Connecting the Dots") is a recurring G4.Business format that draws lines between market trends, business decisions, and broader economic forces. It is designed to help entrepreneurs understand how seemingly separate events in the business world are actually connected.
G4.Business brings politicians onto the channel when their policies directly affect the business environment in Brazil. Ronaldo Caiado of PSD was featured discussing public security policy — a topic with real consequences for entrepreneurs and companies operating across the country.
Yes — G4 Educação's Instagram bio actively directs followers to sign up for presential programs, and the brand states it has impacted over 100,000 entrepreneurs through its experiences. These in-person programs are the paid, premium layer of the business, separate from the free content published on YouTube and TikTok.
Theo Orosco is a Brazilian entrepreneur and business educator who appears regularly on G4.Business content, particularly around topics like persuasion and sales strategy. He is one of the recurring faces associated with G4 Educação's video content and educational programs.
Líderes de Excelência ("Leaders of Excellence") is one of G4 Educação's flagship programs, focused on building high-performance leadership skills for executives and entrepreneurs. It sits at the core of the brand's mission to close the gap between conventional education and the real demands of running and scaling a business.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@g4.business · YouTube
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