Data refreshed Sep 24, 2026 · 3:11 AM UTC
Health & Wellness United States

Functionhealth

Full Creator Stats Live · Updated 2026-09-24

Function Health is a U.S.-based preventive medicine company that operates a membership platform centered on comprehensive biomarker testing and advanced health imaging.

NicheHealth & Wellness TierNano Engagement2.9%

Total Followers +2.7%

7K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

6K followers · 91% of audience

Engagement

2.9%

vs. 1.5% category median

Sponsorship Tier

Nano

Est. $12–$34 / IG post

Quick facts
  • 7K combined followers across 3 platforms.
  • Nano creator tier — United States.
  • 2.9% headline engagement.
  • Niche: All.
  • Posts in English.
Recent news · 5 items

Performance Across Platforms

Updated 2026-09-24
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 6,340 +179 2.9% 2.1 8 days ago
Instagram 489 +10 3.6% — —
TikTok 125 +0 5.2% — 7 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +20 +0.3% +0 +0.0% +0 +0.0% +20
Last 30 days +179 +2.8% +10 +2.1% +0 +0.0% +189
Last 90 days +370 +5.8% +73 +14.9% -4 -3.2% +439
Last 365 days +370 +5.8% +73 +14.9% -4 -3.2% +439

Audience Demographics

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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Functionhealth

Function Health is a U.S.-based preventive medicine company that operates a membership platform centered on comprehensive biomarker testing and advanced health imaging. Rather than a traditional creator, it is a health-tech brand producing educational content to support and grow its member community. The company's offering — which includes an extensive panel of lab tests and an AI-assisted MRI screening product — sits at the intersection of longevity medicine and consumer health technology, a space closely associated with functional medicine physician Dr. Mark Hyman, who appears prominently in the brand's hashtag ecosystem and content strategy. The channel's video topics span health education, early disease detection, and member testimonial storytelling, with figures like actress Rumer Willis featured to broaden the brand's cultural reach.

Function Health's social presence remains modest for a consumer health brand, concentrated primarily on YouTube where its engagement rate runs roughly double the category median — a signal that the audience it has attracted is genuinely motivated and self-selecting. The gender split is even, and the viewership skews notably young, with the majority of viewers in the 18-to-34 bracket, suggesting the brand is cultivating health-conscious younger adults rather than the older demographic that typically drives preventive-care spending. The recent pivot to a simplified Instagram handle (@function) points toward a broader brand repositioning. With longevity and precision health commanding sustained mainstream attention, Function Health's content operation functions less as influencer marketing and more as a top-of-funnel education channel designed to convert health-curious viewers into paying members — a model that rewards depth over reach.

Brand fit

Why brands partner

Functionhealth reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Functionhealth offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Functionhealth's tier (Nano, 7K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who founded Function Health?

Function Health was co-founded by Dr. Mark Hyman, a prominent functional medicine physician and bestselling author, alongside Jonathan Swerdlin. Dr. Hyman's philosophy of using deep biomarker data to prevent disease — rather than treat it after symptoms appear — is the intellectual foundation behind everything Function offers.

What is Dr. Mark Hyman's connection to Function Health?

Dr. Mark Hyman is a co-founder of Function Health and is deeply embedded in its content and medical philosophy. His functional medicine approach, which treats comprehensive lab data as the starting point for lasting health, shapes how Function designs its testing panels and educates its members.

What does a Function Health membership actually include?

A Function Health membership covers over 160 lab tests in total, structured as an initial panel of more than 100 advanced biomarkers followed by a 60-plus-test follow-up to track changes over time. Members also gain access to a 22-minute advanced imaging MRI powered by FDA-cleared AI, with all results stored and interpreted in one secure platform alongside guidance from top doctors.

What is the Function Health MRI scan and how is it different from a regular MRI?

Function Health offers a 22-minute full-body MRI that uses FDA-cleared artificial intelligence to analyze imaging for early signs of disease across thousands of conditions. Unlike a physician-ordered MRI targeted at a specific symptom, Function's scan is proactive — designed to surface abnormalities before any symptoms appear as part of a broader preventive health membership.

Does Function Health test for cancer markers?

Yes, Function Health's comprehensive lab panels include biomarkers linked to early cancer detection, and their AI-powered MRI is designed to detect early signals of thousands of conditions including certain cancers. The brand's content regularly emphasizes catching these signals before they become symptomatic, which is central to their 100 healthy years mission.

Why is Rumer Willis involved with Function Health?

Function Health featured Rumer Willis in content specifically focused on brain health, a cause with deep personal resonance given her father Bruce Willis's diagnosis with frontotemporal dementia. Her story illustrates Function's push for proactive neurological monitoring and connects with audiences who are thinking seriously about hereditary or age-related brain conditions.

Why did Function Health change its Instagram from @functionhealth to @function?

Function Health posted on their original @functionhealth account that they had migrated to the shorter handle @function, describing it as the same mission under a new name. The rebrand reflects the company's evolution from a niche lab-testing startup into a broader preventive health platform seeking mainstream recognition.

How is Function Health different from getting bloodwork at your regular doctor?

A standard physician-ordered panel typically checks a limited number of markers — often fewer than 20 — and is usually triggered by existing symptoms rather than prevention. Function Health runs over 160 biomarkers from a single draw, adds a structured follow-up panel, and layers in an AI-powered MRI, giving members a far more complete picture of their health before problems emerge.

Is the AI behind the Function Health MRI actually FDA-cleared?

Function Health specifically states that the artificial intelligence used to analyze their advanced imaging MRI results is FDA-cleared, meaning the AI software has gone through regulatory review. This is distinct from a standard clinical MRI ordered by a doctor; Function's offering packages that FDA-cleared analysis as part of a consumer-facing preventive health membership.

Where is Function Health based and what countries does it serve?

Function Health is based in the United States, and the large majority of its membership and audience is American, though its YouTube content reaches viewers across the UK, Australia, Canada, and Mexico as well. As of mid-2026 the service is primarily US-focused, though their content is consumed internationally by people interested in advanced preventive health testing.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 24, 2026, 3:11 AM UTC · Slug: functionhealth

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