United States
Function Health is a U.S.-based preventive medicine company that operates a membership platform centered on comprehensive biomarker testing and advanced health imaging.
Total Followers +2.7%
7K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6K followers · 91% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $12–$34 / IG post
The round, from General Catalyst's Customer Value Fund, is structured around customer revenue rather than equity dilution, and will be used to scale Function's lab-testing and imaging platform to millions more members.
The acquisition expands Function's health ecosystem to include dietary supplement testing and ratings, following its earlier April 2026 pickup of at-home testing service Getlabs.
Getlabs operates a nationwide network for at-home and in-office blood draws, extending Function's reach beyond Quest Diagnostics' 2,000+ walk-in locations.
Members can now query their personal health data through two major AI chatbot platforms, part of Function's broader Medical Intelligence initiative.
The Redpoint Ventures-led round also included a16z and celebrity backers. Function simultaneously debuted its AI-powered MI Lab and cut membership pricing to $365/year.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20 +0.3% | +0 +0.0% | +0 +0.0% | +20 |
| Last 30 days | +179 +2.8% | +10 +2.1% | +0 +0.0% | +189 |
| Last 90 days | +370 +5.8% | +73 +14.9% | -4 -3.2% | +439 |
| Last 365 days | +370 +5.8% | +73 +14.9% | -4 -3.2% | +439 |
Daily follower snapshots from CreatorDB's longitudinal index.
Function Health is a U.S.-based preventive medicine company that operates a membership platform centered on comprehensive biomarker testing and advanced health imaging. Rather than a traditional creator, it is a health-tech brand producing educational content to support and grow its member community. The company's offering — which includes an extensive panel of lab tests and an AI-assisted MRI screening product — sits at the intersection of longevity medicine and consumer health technology, a space closely associated with functional medicine physician Dr. Mark Hyman, who appears prominently in the brand's hashtag ecosystem and content strategy. The channel's video topics span health education, early disease detection, and member testimonial storytelling, with figures like actress Rumer Willis featured to broaden the brand's cultural reach.
Function Health's social presence remains modest for a consumer health brand, concentrated primarily on YouTube where its engagement rate runs roughly double the category median — a signal that the audience it has attracted is genuinely motivated and self-selecting. The gender split is even, and the viewership skews notably young, with the majority of viewers in the 18-to-34 bracket, suggesting the brand is cultivating health-conscious younger adults rather than the older demographic that typically drives preventive-care spending. The recent pivot to a simplified Instagram handle (@function) points toward a broader brand repositioning. With longevity and precision health commanding sustained mainstream attention, Function Health's content operation functions less as influencer marketing and more as a top-of-funnel education channel designed to convert health-curious viewers into paying members — a model that rewards depth over reach.
Functionhealth reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Functionhealth offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Functionhealth's tier (Nano, 7K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Function Health was co-founded by Dr. Mark Hyman, a prominent functional medicine physician and bestselling author, alongside Jonathan Swerdlin. Dr. Hyman's philosophy of using deep biomarker data to prevent disease — rather than treat it after symptoms appear — is the intellectual foundation behind everything Function offers.
Dr. Mark Hyman is a co-founder of Function Health and is deeply embedded in its content and medical philosophy. His functional medicine approach, which treats comprehensive lab data as the starting point for lasting health, shapes how Function designs its testing panels and educates its members.
A Function Health membership covers over 160 lab tests in total, structured as an initial panel of more than 100 advanced biomarkers followed by a 60-plus-test follow-up to track changes over time. Members also gain access to a 22-minute advanced imaging MRI powered by FDA-cleared AI, with all results stored and interpreted in one secure platform alongside guidance from top doctors.
Function Health offers a 22-minute full-body MRI that uses FDA-cleared artificial intelligence to analyze imaging for early signs of disease across thousands of conditions. Unlike a physician-ordered MRI targeted at a specific symptom, Function's scan is proactive — designed to surface abnormalities before any symptoms appear as part of a broader preventive health membership.
Yes, Function Health's comprehensive lab panels include biomarkers linked to early cancer detection, and their AI-powered MRI is designed to detect early signals of thousands of conditions including certain cancers. The brand's content regularly emphasizes catching these signals before they become symptomatic, which is central to their 100 healthy years mission.
Function Health featured Rumer Willis in content specifically focused on brain health, a cause with deep personal resonance given her father Bruce Willis's diagnosis with frontotemporal dementia. Her story illustrates Function's push for proactive neurological monitoring and connects with audiences who are thinking seriously about hereditary or age-related brain conditions.
Function Health posted on their original @functionhealth account that they had migrated to the shorter handle @function, describing it as the same mission under a new name. The rebrand reflects the company's evolution from a niche lab-testing startup into a broader preventive health platform seeking mainstream recognition.
A standard physician-ordered panel typically checks a limited number of markers — often fewer than 20 — and is usually triggered by existing symptoms rather than prevention. Function Health runs over 160 biomarkers from a single draw, adds a structured follow-up panel, and layers in an AI-powered MRI, giving members a far more complete picture of their health before problems emerge.
Function Health specifically states that the artificial intelligence used to analyze their advanced imaging MRI results is FDA-cleared, meaning the AI software has gone through regulatory review. This is distinct from a standard clinical MRI ordered by a doctor; Function's offering packages that FDA-cleared analysis as part of a consumer-facing preventive health membership.
Function Health is based in the United States, and the large majority of its membership and audience is American, though its YouTube content reaches viewers across the UK, Australia, Canada, and Mexico as well. As of mid-2026 the service is primarily US-focused, though their content is consumed internationally by people interested in advanced preventive health testing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@functionhealth · YouTube
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