United States
Fredrik Eklund is a Swedish-born luxury real estate broker who built a substantial public profile through his long run on Bravo's "Million Dollar Listing New York," becoming a recognizable figure in high-end residential sales.
Total Followers -0.0%
1.4M
Across Instagram
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$40K / IG post
Pacaso announced Eklund will help connect qualified buyers to co-owned luxury second homes across top destinations including Miami, New York, London, and Paris.
The boutique luxury condo project features 38 residences starting at $3.3M, designed by Brazilian studio OSPA — marking another high-end Miami development for the team.
Eklund revealed he is collaborating with the prestigious RAMSA firm on a new billion-dollar development in downtown New York City.
Real Messenger, which Eklund co-founded with Thomas Ma, listed on the stock exchange; Eklund celebrated by ringing the closing bell at NASDAQ in Times Square.
The team signed on as exclusive sales and marketing reps for Romair Group's Kaiya Beach Resort — 131 luxury residences spanning 32 acres between Alys Beach and a nature preserve.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,439,307 | -432 | 2.8% | 0.2 | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -288 -0.0% | +0 +0.0% | +0 +0.0% | -288 |
| Last 30 days | -432 -0.0% | +0 +0.0% | +0 +0.0% | -432 |
| Last 90 days | -1008 -0.1% | +0 +0.0% | +0 +0.0% | -1008 |
| Last 365 days | -1008 -0.1% | +0 +0.0% | +0 +0.0% | -1008 |
Daily follower snapshots from CreatorDB's longitudinal index.
Fredrik Eklund is a Swedish-born luxury real estate broker who built a substantial public profile through his long run on Bravo's "Million Dollar Listing New York," becoming a recognizable figure in high-end residential sales. Originally from Stockholm, he relocated to New York City and co-founded the Eklund Gomes Team at Douglas Elliman, scaling it into a multi-office operation spanning more than a dozen locations nationwide with close to a hundred agents. His professional identity has always straddled televised personality and genuine deal-making heavyweight, with a track record in ultra-luxury transactions across New York and Los Angeles that lends credibility beyond the camera.
On Instagram — his most active social channel — Eklund has shifted toward a more personal, lifestyle-driven narrative alongside his real estate authority. Content about raising twins, a faith-centered worldview, family travel including a Paris apartment, and household milestones like a dog adoption fills his feed alongside professional updates. His audience skews toward younger men in the 18–34 band, an atypical demographic for lifestyle-real-estate content, suggesting strong appeal among entrepreneurially minded and aspirational viewers. With engagement running nearly double the category median, this is an audience following Eklund as a person as much as a brand, positioning him well for luxury home goods, wealth-management services, and aspirational lifestyle partners seeking a credible, narrative-rich voice.
Fredrikeklundny reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Fredrikeklundny offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fredrikeklundny's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Fredrik Eklund was a main cast member on Bravo's Million Dollar Listing New York for multiple seasons, which launched him into mainstream celebrity and made him one of the most recognized luxury real estate brokers in the country. The show followed his headline-making deals and personal life in Manhattan's fiercely competitive property market.
Fredrik Eklund was born and raised in Stockholm, Sweden, before relocating to New York City to build his real estate career. His Swedish roots are a well-known part of his public persona and come up frequently in interviews and on his social channels.
Fredrik Eklund is married to artist Derek Kaplan. The couple have built their family together and Fredrik regularly features their life — including their twins and travels — across his Instagram.
Fredrik Eklund and his husband Derek Kaplan have twins named Milla and Freddie. Fatherhood is a central theme of his Instagram presence, and he describes himself in his bio simply as 'Father of twins' alongside his real estate credentials.
Yes, Fredrik Eklund revealed on Instagram that his family had adopted a dog named Leo, describing it as a secret they had been keeping for a little while before the announcement. The post became one of the warmer, more personal moments he shared with his audience.
The Eklund Gomes Team is a mega-real estate team co-founded by Fredrik Eklund, which he describes as the number-one team of its kind in the nation. As of his own bio, it operates with 97 agents across 13 offices, making it one of the largest agent-led real estate groups in the United States.
Yes, Fredrik Eklund has shared on Instagram that his family has an apartment in Paris, posting about staying there and picking the kids up from nearby camp. It reflects the internationally mobile lifestyle he documents alongside his professional real estate career.
Fredrik Eklund announced on Instagram that his mother had passed away, describing it as the hardest post he would ever write. The deeply personal tribute drew an outpouring of support from his followers and showed a side of his platform that goes well beyond luxury real estate.
Fredrik Eklund became widely known for his signature celebratory high kick, which he performs after closing major real estate deals. The move became a recurring trademark during his time on Million Dollar Listing New York and remains one of the most recognizable gestures associated with his personal brand.
Fredrik Eklund made a well-publicized move away from New York City with his family, eventually spending significant time in Los Angeles and, more recently, maintaining a base in Paris as well. Despite the handle @fredrikeklundny, his lifestyle has expanded well beyond Manhattan, though the Eklund Gomes Team continues to operate across the New York market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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