United States
Fredricaasbo is a creator with a presence on YouTube (28,200 followers), Instagram (369,531 followers), based in United States.
Total Followers -0.2%
398K
Across YouTube, Instagram
Primary Platform
YouTube
28K followers · 7% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.5K–$13K / IG post
Competing with Papadakis Racing in the Toyota GR Supra on Kenda tires, Aasbø has accumulated 74 points through the first three rounds of the 2026 FD Pro Championship.
Despite winning the season opener, he ultimately finished second in the 2025 championship standings behind four-time champion James Deane (220 pts).
Aasbø took second place at Englishtown Raceway Park in his Rockstar Energy Toyota GR Supra, topping the leaderboard with 150 points and a 20-point advantage over his closest rival at the season's midpoint.
Driving the Rockstar Energy Toyota GR Supra, Aasbø beat reigning four-time champion James Deane in the Final — his third career Long Beach victory (2015, 2018, 2025).
Kenda Motorsports confirmed Aasbø as a new addition to its 2025 Formula Drift driver lineup alongside teammates Ryan Tuerck and Simen Olsen, marking a tire-sponsor switch for Papadakis Racing.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -111 -0.0% | +0 +0.0% | -111 |
| Last 30 days | +0 +0.0% | -739 -0.2% | +0 +0.0% | -739 |
| Last 90 days | +0 +0.0% | -406 -0.1% | +0 +0.0% | -406 |
| Last 365 days | +0 +0.0% | -406 -0.1% | +0 +0.0% | -406 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rockstar Energy Energy Drinks / Beverage | Long-term partnership | Long-term | — | |
| Toyota / Toyota Gazoo Racing Automotive | Long-term partnership | YouTube | Long-term | — |
| Kenda Tires Automotive / Tires | Long-term partnership | Long-term | — | |
| Motul Automotive / Lubricants | Long-term partnership | Long-term | — |
Fredricaasbo is a creator with a presence on YouTube (28,200 followers), Instagram (369,531 followers), based in United States. Their content sits in the motorsport & drifting space. Their YouTube bio reads: "Fredric "Norwegian Hammer" Aasbø is a professional drift driver that competes in the United States, Europe, Japan and in China. He started at the bottom with a $300 car, and got a Toyota sponsorship in just a couple of years. * Accomplishm". The full audience and engagement breakdown is below.
Fredricaasbo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Energy Drinks / Beverage, Automotive, Automotive / Tires, a clear signal of fit for brands in those categories. Demonstrated partners include Rockstar Energy and Toyota / Toyota Gazoo Racing. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Energy Drinks / Beverage and related categories, Fredricaasbo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fredricaasbo's tier (Mid, 398K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Fredric Aasbø earned the nickname "Norwegian Hammer" as a nod to both his Norwegian roots and his hard-charging, aggressive driving style on the drift track. He grew up in Norway before relocating to the United States to compete full-time in Formula Drift, and the nickname has stuck as his professional calling card ever since.
Yes — Aasbø has described his early career as beginning with a $300 car before working his way up through the ranks. Within just a few years of that humble start he had secured a factory Toyota sponsorship, which makes his path one of the more remarkable grassroots-to-factory stories in professional drifting.
Aasbø has won the Formula Drift championship three times, in 2015, 2021, and 2022, and also claimed the 2015 Formula Drift World Championship title. He has additionally finished as runner-up in four separate seasons (2014, 2016, 2017, and 2018), giving him over 20 lifetime wins across his career.
Yes, Fredric Aasbø was crowned Formula Drift World Champion in 2015, the same year he won his first domestic Formula Drift title. That double championship season is widely considered the peak of his competitive career and established him as one of the sport's all-time greats.
Aasbø competes under the Team Toyota banner and is best known for his Toyota GR Supra build, which runs a heavily built B58 engine producing around 1,000 horsepower. The car is developed in partnership with Toyota Gazoo Performance, and his content frequently documents the build and tuning process behind the competition machine.
Yes, Rockstar Energy is one of Aasbø's primary sponsors and is prominently mentioned in his Instagram bio alongside Team Toyota and Drive Kenda USA. The partnership has been a visible part of his branding across both his social content and his competition livery.
Drive Kenda USA is a named sponsor of Aasbø's, and he regularly uses the hashtag #drivekendausa across his posts. Kenda Tires supply the rubber for his drift builds, and the partnership is a recurring feature of his competition and content output.
Gatebil is a Norwegian motorsport festival famous for its no-rules drift sessions, wild car builds, and festival atmosphere — it is essentially the spiritual home of Scandinavian car culture. As a Norwegian professional drift driver, Aasbø has strong ties to the event and has posted ride-along and behind-the-scenes content from Gatebil appearances, including coverage of the Gatebil Germany edition.
Yes — one of his most distinctive YouTube videos features 2JZ-powered frozen lake ice drifting, showcasing a very different side of the sport compared to the asphalt competition circuits he races on professionally. The ice drifting content has become a fan favorite and reflects his roots in the Scandinavian car scene where winter driving stunts are a tradition.
Fredric Aasbø is Norwegian by birth, which is reflected in his nickname "the Norwegian Hammer," but he is based in the United States where he competes in the Formula Drift championship. He also races internationally, with appearances in Europe, Japan, and China throughout his career.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fredricaasbo · YouTube
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