Brazil
Franciellemattos is a creator with a presence on YouTube (60,300 followers), Instagram (1,226,327 followers), based in Brazil.
Total Followers -0.1%
1.3M
Across YouTube, Instagram
Primary Platform
YouTube
60K followers · 5% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
In an Instagram post, Mattos announced she would skip the 2025 Olympia — her first absence since the Wellness division debuted in 2021 — citing the need to prioritize her health, family, and new projects.
CNN Brasil reported on her withdrawal, noting she had won every Wellness Olympia edition from 2021–2023 and finished runner-up in 2024, making her absence a major talking point for the division.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +103 +0.2% | +0 +0.0% | +0 +0.0% | +103 |
| Last 30 days | +103 +0.2% | -1226 -0.1% | +0 +0.0% | -1123 |
| Last 90 days | +96 +0.2% | -11895 -1.0% | +0 +0.0% | -11799 |
| Last 365 days | +96 +0.2% | -11895 -1.0% | +0 +0.0% | -11799 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Growth Supplements Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Darc Sport Fitness apparel | Brand ambassador | Long-term | — | |
| Brawe Fitness / activewear | Brand ambassador | Long-term | — | |
| CT Fran Mattos Coaching / personal brand | Founder / owned brand | Long-term | — |
Franciellemattos is a creator with a presence on YouTube (60,300 followers), Instagram (1,226,327 followers), based in Brazil. Their content sits in the fitness & bodybuilding space. Their YouTube bio reads: "Olá pessoal, me chamo Francielle Mattos e aqui no meu canal dividirei um pouco da minha vida com vocês, a Fran mãe, atleta e esposa. Tudo feito com muito carinho espero que gostem! Me siga no Instagram: @franciellemattos Deixe seu like, ". The full audience and engagement breakdown is below.
Franciellemattos reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fitness apparel, Fitness / activewear, Coaching / personal brand, a clear signal of fit for brands in those categories. Demonstrated partners include Growth Supplements and Darc Sport. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Fitness apparel and related categories, Franciellemattos offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Franciellemattos's tier (Macro, 1.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Franciellemattos has won Miss Olympia three times, making her one of the most decorated Brazilian athletes in competitive bodybuilding. The triple title is the defining achievement of her athletic career and anchors her entire personal brand across social media.
Franciellemattos competes in the Wellness division, a physique category that rewards fuller lower-body development and has become one of the most competitive at the Olympia since its introduction. Brazilian athletes have consistently dominated Wellness internationally, and Francielle is among the most decorated in the category's history.
Franciellemattos has a sponsorship deal with Growth Supplements, a Brazilian sports nutrition brand. She promotes the partnership under the #TeamGrowth hashtag, and it has included dedicated sponsored content on her YouTube channel.
Franciellemattos partners with Darc Sport, a fitness apparel brand, and her promo code is Fran10. She displays the code and the partnership directly in her Instagram bio, making it one of her most visible ongoing brand deals.
Yes — Franciellemattos states explicitly in her Instagram bio that she helps women transform their bodies and self-esteem through strength training. Her bio also lists @ctfranmattos, which appears to be a dedicated coaching channel separate from her main personal profile, following the Brazilian fitness convention of CT standing for Centro de Treinamento.
Yes, Franciellemattos describes herself in her own words as a mother, athlete, and wife — mae, atleta e esposa — and she built her YouTube channel specifically around sharing that fuller picture of her life. Her content deliberately blends competitive bodybuilding with everyday family and personal moments.
This pattern is common among elite female physique athletes — competitive bodybuilding and fitness content tends to attract a large male audience drawn to the visual side of the sport, regardless of who the creator is actually training. Despite that demographic skew, her engagement rate runs well above the category average, which signals that her core followers are genuinely invested in her content.
Franciellemattos lists @ctfranmattos separately in her Instagram bio alongside her main handle, suggesting it functions as a dedicated coaching or training community account. The CT prefix follows the Brazilian fitness-culture shorthand for Centro de Treinamento, pointing to a structured training platform built around her methods.
Franciellemattos has grown to over one million followers on Instagram, placing her firmly in the Macro tier of Brazilian fitness creators. Her engagement on the platform runs well above the category average, which is a strong signal for a profile of that scale.
Franciellemattos is from Brazil, and the large majority of her audience is also Brazilian. She is one of the country's most recognized competitive bodybuilding figures, particularly within the Wellness division of international competitions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@franciellemattos · YouTube
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