Germany
Franca Cerutti is a German psychology communicator based in North Rhine-Westphalia who built her audience primarily through her podcast "Psychologie to go," a German-language series designed to make psychological concepts accessible to everyday listeners.
Total Followers +0.8%
89K
Across Instagram
Primary Platform
YouTube
89K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.8K–$4.5K / IG post
Published by Piper Verlag on 4 September 2026, the book reached the top of the Spiegel-Bestsellerliste for Sachbücher Paperback within days of release, marking Cerutti's biggest commercial launch to date.
Events include a "Sheroes" panel at the ARD/ZDF/3sat Literaturbühne on 7 Oct, a signing at Hugendubel Frankfurt on 8 Oct, and additional December tour dates across Germany.
The public broadcaster ARD aired a Dokuserie on family therapy with Cerutti as the resident psychology expert, expanding her profile beyond audio and print.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 89,163 | +731 | 1.9% | 4.2 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +152 +0.2% | +0 +0.0% | +0 +0.0% | +152 |
| Last 30 days | +731 +0.8% | +0 +0.0% | +0 +0.0% | +731 |
| Last 90 days | +3K +3.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +3.2% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Franca Cerutti is a German psychology communicator based in North Rhine-Westphalia who built her audience primarily through her podcast "Psychologie to go," a German-language series designed to make psychological concepts accessible to everyday listeners. Her Instagram presence functions as a companion channel to that audio content, where she shares reflections, book recommendations, and short-form psychology insights. She has also crossed into authorship with "Die innere Oma" (The Inner Grandmother), a book she actively promotes through her social channels — an indication that her brand extends beyond platform metrics into longer-form publishing. The appearance of Ildikó von Kürthy in her hashtag mix points to crossover with the German literary and women's lifestyle space.
Her audience skews strongly female — roughly four in five followers are women — and is concentrated in the 25–44 age bracket, a demographic with notable appetite for self-development, mental health content, and podcast-driven learning. The DACH region (Germany, Austria, Switzerland) accounts for the vast majority of her reach, making her a highly relevant partner for German-language brands in wellness, publishing, coaching, and mental health adjacent categories. At the micro tier, her engagement sits modestly above the category median, suggesting an audience that follows with genuine interest rather than passive accumulation. As psychology and mental health content continues to grow in German-language media, Cerutti's dual positioning as both podcast host and published author gives her a credibility layer that pure social creators in this niche typically lack.
Franca_Cerutti_Psychologie reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in education and related categories, Franca_Cerutti_Psychologie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Franca_Cerutti_Psychologie's tier (Micro, 89K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Psychologie to Go is a German-language psychology podcast hosted by Franca Cerutti that aims to make psychological concepts accessible and practical for everyday life. It has built a strong following across the DACH region — primarily Germany, Austria, and Switzerland — with an audience that skews heavily female. The podcast is central to Franca's brand and led directly to her book of the same universe.
Die innere Oma, which translates to 'The Inner Grandmother,' is a book by Franca Cerutti available to order via her Instagram profile. The concept appears to explore an internalized grandmotherly psychological voice or archetype — building on popular ideas like the 'inner child' but through the lens of a grandmother figure. It is the defining intellectual thread running through her content and personal brand.
Die innere Oma literally means 'the inner grandmother' in German, and it is a concept Franca Cerutti developed and made the title of her book. Much like the established 'innere Kind' (inner child) framework, it likely refers to a psychological voice or influence that originates from a grandmother figure we have internalized. Franca has built her entire content identity around making this and similar psychological ideas approachable.
Yes, Psychologie to Go is produced entirely in German. Over three-quarters of Franca Cerutti's audience is based in Germany, with the rest concentrated in Austria and Switzerland, making it a podcast squarely aimed at the German-speaking world. If you are looking for psychology content in German with a female-friendly lens, this is the show.
Ildikó von Kürthy — one of Germany's most popular bestselling authors, known for her sharp and witty women's fiction — appears consistently among Franca Cerutti's top hashtags, strongly suggesting she has featured or discussed von Kürthy in a podcast episode or Instagram post. Given that Franca's audience is around 80% female and in the core reading-age demographic, a crossover with von Kürthy's fanbase makes obvious sense. The exact nature of the collaboration is best confirmed on Franca's Instagram feed.
Franca Cerutti focuses on applied, everyday psychology rather than clinical content — the kind of insights her audience can use to understand their own inner world. Her hashtag use of #frauenstimmen (women's voices) signals a particular interest in psychological themes as they relate to women's experiences and emotions. The concept behind Die innere Oma is a good example: she takes an abstract psychological idea and gives it a relatable, culturally resonant name.
#Frauenstimmen translates to 'women's voices' in German, and Franca uses it to anchor her content within a broader conversation about women's inner lives, mental health, and lived experiences. With roughly 80% of her audience being female and concentrated in the 25–44 age range, this framing is not just marketing — it reflects who she is genuinely speaking to. It also connects her to a wider German-language community of women sharing psychological and personal growth content online.
Yes, Franca Cerutti is based in Germany and her consistent use of the hashtag #nrw places her in North Rhine-Westphalia, Germany's most populous state and home to cities like Cologne, Düsseldorf, and Dortmund. Her content is produced in German and reaches audiences primarily across the DACH region. She also engages with local and national German cultural moments, including tagging posts around events like Tag der deutschen Einheit.
Franca Cerutti is a German podcast host and author best known for running Psychologie to Go, a podcast that translates psychology into everyday language for a predominantly female German-speaking audience. She has also published the book Die innere Oma and is active on Instagram where she has grown a community in the Micro-influencer tier. Her work sits at the intersection of psychology education and women's personal growth.
Franca Cerutti is most active on Instagram under the handle @franca_cerutti_psychologie, where she regularly posts psychology content and updates about the podcast. Psychologie to Go is available on major podcast platforms, and her book Die innere Oma can be ordered directly through the link in her Instagram bio. Her primary audience is German-speaking, so all content is in German.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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