@foodinbogota is a creator with a presence on Instagram (436,095 followers), TikTok (269,400 followers), based in COL.
Total Followers +0.1%
705K
Across Instagram, TikTok
Primary Platform
436K followers · 62% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.5K–$15K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -81 -0.0% | +0 +0.0% | -81 |
| Last 30 days | +262 +0.1% | +404 +0.1% | +0 +0.0% | +666 |
| Last 90 days | +2K +0.4% | -997 -0.4% | +0 +0.0% | +878 |
| Last 365 days | +2K +0.4% | -997 -0.4% | +0 +0.0% | +878 |
Daily follower snapshots from CreatorDB's longitudinal index.
@foodinbogota is a creator with a presence on Instagram (436,095 followers), TikTok (269,400 followers), based in COL. Their content sits in the food & dining space. Their Instagram bio reads: "🙋🏽♀️Te recomiendo dónde comer en Bogotá y el mundo 🌎 🐷 No soy experta en culinaria pero sí en comer, y un montón. 🍛+1000 restaurantes visitados". The full audience and engagement breakdown is below.
foodinbogota reaches an audience concentrated in COL primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For COL-focused brands in food and related categories, foodinbogota offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @foodinbogota's tier (Mid, 705K combined followers, COL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is María Paula, which she introduces in her TikTok bio. She is far better known by her handle @foodinbogota, which she uses consistently across Instagram and TikTok to position herself as Bogotá's go-to restaurant recommender.
No — and she makes that clear herself. Her bio reads "No soy experta en culinaria pero sí en comer, y un montón" (I'm not a culinary expert, but I am an expert at eating — and a lot of it). Her credibility comes entirely from volume and enthusiasm, not formal gastronomy training, which is a big part of why her audience relates to her.
According to her own Instagram bio, María Paula has personally visited over 1,000 restaurants. That track record is central to her brand — followers trust her recommendations because of sheer accumulated experience, not because she holds any culinary credential.
Her signature line is "No soy experta en culinaria pero sí en comer, y un montón" — roughly "I'm not a culinary expert, but I am an expert at eating, and a lot of it." She uses it across both her Instagram and TikTok bios, and it perfectly captures why her audience trusts her over traditional food critics.
She covers both. Her Instagram bio says she recommends "dónde comer en Bogotá y el mundo" — where to eat in Bogotá and the world. Recent content includes international travel destinations in Europe, making her channel a mix of local Bogotá guides and global food discovery.
That caption — translating to "Germany, explain yourself????" — was her reaction to something that surprised or confused her about German food or dining culture while traveling there. The humorous, baffled-tourist tone toward unfamiliar food experiences abroad is a recurring style in her international travel content.
Yes, she does paid collaborations. The hashtag #publicidad (Spanish for "advertising") appears in her content, marking sponsored posts. Her engagement rate runs above the food category median, which makes her an attractive partner for food and beverage brands specifically targeting Colombian consumers.
Instagram is her primary and larger platform. However, her TikTok engagement rate actually runs higher than her Instagram rate, suggesting her short-form restaurant recommendation videos connect especially well with TikTok's algorithm. She posts actively on both platforms daily.
Overwhelmingly yes — the vast majority of her audience is based in Colombia, with much smaller shares from Mexico, Argentina, and Spain. Her core viewers skew toward adults aged 25–34, and the audience is nearly evenly split between women and men.
She is based in Bogotá, Colombia — it is literally in her handle. While she regularly travels internationally for food content, Bogotá restaurant recommendations remain the foundation of her channel and the primary reason her almost entirely Colombian audience follows her.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@foodinbogota · Instagram
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