United States
Foodbymars is a U.S.-based health educator who has built a focused Instagram presence around Hashimoto's thyroiditis and autoimmune wellness since 2018.
Total Followers -0.0%
59K
Across Instagram
Primary Platform
YouTube
59K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 59,016 | -24 | 2.0% | 3.3 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +12 +0.0% | +0 +0.0% | +0 +0.0% | +12 |
| Last 30 days | -24 -0.0% | +0 +0.0% | +0 +0.0% | -24 |
| Last 90 days | +696 +1.2% | +0 +0.0% | +0 +0.0% | +696 |
| Last 365 days | +696 +1.2% | +0 +0.0% | +0 +0.0% | +696 |
Daily follower snapshots from CreatorDB's longitudinal index.
Foodbymars is a U.S.-based health educator who has built a focused Instagram presence around Hashimoto's thyroiditis and autoimmune wellness since 2018. Operating under the handle @foodbymars — likely a play on the creator's own name — the account centers on the lived experience of managing Hashimoto's hypothyroidism through diet and lifestyle, with a particular emphasis on the Autoimmune Protocol (AIP) diet, gut healing, food sensitivities, and related markers like ferritin and thyroid function. The content mix sits at the intersection of functional nutrition and patient advocacy, translating clinical concepts into practical, community-oriented guidance rather than purely aesthetic food content. The butterfly motif in the channel bio is a deliberate nod to thyroid disease awareness symbolism, signaling insider fluency with the condition's patient community.
The audience skews heavily female — consistent with Hashimoto's disproportionately affecting women — and concentrates in the 18–34 age range, suggesting a cohort actively seeking answers early in their diagnosis journey. Engagement sits modestly above the category median, which reflects the kind of loyalty typical of condition-specific health communities where followers return for ongoing guidance rather than passive entertainment. The "Work with me" call-to-action in the bio indicates that direct coaching or practitioner services are a primary revenue channel, making brand partnerships a secondary but complementary income stream. For sponsors in the functional food, supplement, gut health, or women's wellness space, this account offers precise demographic targeting within an underserved and commercially underexplored niche — one with strong audience intent and limited creator saturation.
Foodbymars reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in health and related categories, Foodbymars offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Foodbymars's tier (Micro, 59K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Autoimmune Protocol (AIP) diet is a structured elimination diet that removes common inflammatory triggers — including grains, dairy, eggs, legumes, nightshades, and processed foods — to help calm the immune system and reduce autoimmune flares. Foodbymars uses the AIP framework as a central part of her approach to Hashimoto's, helping women identify which foods may be driving symptoms like fatigue, skin issues, and digestive problems.
Yes — Foodbymars' Instagram bio includes an explicit call to action with "Work with me," indicating she offers paid coaching or programs beyond her free social content. This is consistent with her positioning as someone who works directly with women managing Hashimoto's, not just a passive content creator.
Ferritin — the body's iron storage protein — is a recurring topic in Foodbymars' content because low ferritin is extremely common in people with Hashimoto's and hypothyroidism, and is a leading driver of the hair loss and fatigue these women experience. She consistently uses the hashtag #ferritin alongside #hashimotos, reflecting her view that optimizing iron stores is a key piece of recovering hair and energy, two symptoms she highlights directly in her bio.
The butterfly is the universal symbol for the thyroid gland, which is shaped like a butterfly and sits at the base of the throat. Foodbymars includes the butterfly emoji 🦋 as a direct reference to her focus on thyroid health — specifically Hashimoto's thyroiditis, the autoimmune condition where the immune system attacks and gradually damages the thyroid.
Foodbymars covers gut healing, IBS, and food sensitivities as closely connected topics alongside Hashimoto's, reflecting the well-documented overlap between autoimmune thyroid disease and digestive dysfunction. She regularly uses hashtags like #guthealth, #guthealing, #ibs, and #foodsensitivities, framing gut health as a root issue that must be addressed for Hashimoto's symptoms to improve.
Foodbymars has been creating content specifically focused on Hashimoto's and autoimmune health since 2018, giving her over eight years in this niche by 2026. That longevity makes her one of the more established independent voices in the Hashimoto's creator space, covering everything from the AIP diet and gut healing to ferritin and food sensitivities.
Foodbymars focuses on the connection between Hashimoto's and reactions to common dietary triggers, with her content and hashtags pointing to foods that frequently cause problems for autoimmune sufferers — areas the AIP elimination diet is specifically designed to address. Her broader messaging is that identifying and removing personal food triggers is essential for reducing inflammation and recovering energy, skin, and hair.
Foodbymars' public bio does not list specific clinical titles like MD or RD — she presents primarily as a health educator and coach who helps women navigate Hashimoto's through diet and lifestyle strategies. As with any health content creator, her guidance is best treated as complementary to working directly with a qualified healthcare provider for diagnosis and treatment.
Foodbymars lists YouTube as her primary platform, with an active and engaged Instagram presence where she regularly posts for her community of women managing Hashimoto's and autoimmune conditions. Her Instagram audience is among the most engaged in the Hashimoto's health creator space, running above the typical category median.
Foodbymars' content is built specifically for women dealing with Hashimoto's thyroiditis, hypothyroidism, and related symptoms like fatigue, hair loss, skin problems, and food reactions, and her audience is overwhelmingly female. That said, her guidance on gut healing, the AIP diet, and food sensitivities can resonate with anyone navigating autoimmune conditions or unexplained chronic symptoms, even before a formal diagnosis.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@foodbymars · YouTube
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