Data refreshed Sep 22, 2026 · 11:08 AM UTC
Food & Cooking 🏳 —

Food Creators

Full Creator Stats Live · Updated 2026-09-22

Food Creators is an Instagram-based food content aggregation and curation account operating in the Food & Drink space with a macro-scale following of over a million users.

NicheFood & Cooking TierMacro Engagement0.3%

Total Followers +0.0%

1.2M

Across Instagram

Primary Platform

Instagram

1.2M followers · 100% of audience

Engagement

0.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $14K–$32K / IG post

Quick facts
  • Aggregator-style hub that curates and features third-party food creators rather than producing original first-person recipe content.
  • Engagement rate sits far below the food-category median, indicating a passive browse audience rather than an active cooking community.
  • Flat follower growth over the past 30 days suggests the account has plateaued despite sitting at a millions-scale following.
  • Hashtag strategy leans heavily on food photography and foodie lifestyle tags, prioritising aesthetic visual content over tutorial or how-to formats.
  • Business model functions as a media placement platform, offering paid features and brand promotions to other creators via direct-message inquiries.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,152,503 +0 0.3% — 3 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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1.1M1.2M1.2M1.2M1.2M Oct 15Jan 8Apr 2Jun 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Food Creators

Food Creators is an Instagram-based food content aggregation and curation account operating in the Food & Drink space with a macro-scale following of over a million users. Rather than functioning as a single personality-driven channel, it operates as a showcase platform — sourcing and spotlighting recipe creators, food photographers, and culinary content from across the creator ecosystem. Its bio explicitly invites DMs for features and promotions, making its business model transparent: brands and individual creators pay for placement within a broad, generalist food audience. The hashtag strategy is deliberately wide, pulling in traffic from high-volume tags like #foodie, #foodphotography, and #foodporn rather than targeting any particular cuisine or dietary niche.

Brand fit

Why brands partner

Food Creators reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Food Creators offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Food Creators's tier (Macro, 1.2M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is @foodcreators on Instagram a single food blogger or a curation page?

@foodcreators is a food curation and aggregation account, not a single content creator. Their bio describes them as a platform spotlighting the world's best food content and recipe creators, meaning they reshare and feature work from many different sources rather than producing original cooking content themselves.

How do you get your food content featured on @foodcreators?

According to their Instagram bio, the way to request a feature is to DM the account directly. They explicitly invite creators and businesses to reach out for features, promotions, and other inquiries. There is no publicly listed submission form outside of Instagram direct message.

Does @foodcreators charge food brands for promotions?

Yes — @foodcreators operates as a paid promotional platform in addition to organic curation. Their bio lists promotions and brand inquiries alongside feature requests, and at their Macro-tier reach of over one million Instagram followers, sponsored placements on the page carry a meaningful price tag for food and beverage brands.

Why does @foodcreators have lower engagement than most food accounts its size?

Curation and aggregator pages like @foodcreators typically run below the engagement norms for niche food creators because their audience follows for a broad feed of food imagery rather than a personal connection with a single host. Their engagement sits well under the food-and-drink category median, which is a pattern seen across most large multi-creator aggregator pages on Instagram.

What kind of food content does @foodcreators actually post?

The page focuses on food photography, recipe videos, and food lifestyle imagery sourced from across the food creator community. Their top hashtags — including #foodphotography, #foodporn, #foodies, and #dinner — signal a heavy emphasis on visually appealing dish shots and meal inspiration rather than step-by-step cooking tutorials.

Is @foodcreators only on Instagram or are they on other platforms too?

Instagram is their primary and dominant platform, where their audience of over one million followers is concentrated. There is no significant platform presence listed beyond Instagram in their publicly available data.

Who is the audience of the @foodcreators Instagram page?

The @foodcreators audience is an even split between men and women — roughly 50% female and 50% male — which is somewhat unusual for food accounts that often skew female. This balanced demographic makes the page a flexible placement for food and beverage brands targeting a broad adult audience.

Is @foodcreators a good fit for a small food brand trying to get exposure?

At over one million followers @foodcreators sits in the Macro influencer tier, which means their promotional rates are designed for mid-to-large brand budgets rather than small or indie food businesses. Smaller brands may find better return working with micro food creators who have higher engagement rates relative to audience size.

Do restaurants or food businesses get featured on @foodcreators?

Their bio explicitly welcomes promotions and business inquiries via DM, suggesting restaurants, food brands, and food-adjacent businesses can arrange placements on the page. The account positions itself as a discovery hub, so restaurant and product features would align directly with their stated purpose.

What hashtags does @foodcreators use to reach the food community?

Their core hashtag set includes #food, #foodcreators, #foodie, #foodies, #foodpics, #foodlovers, #foodphotography, #foodporn, and #dinner. These are broad, high-volume food community tags rather than niche cuisine-specific ones, which reflects their strategy of reaching the widest possible food-interested audience on Instagram.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:08 AM UTC · Slug: food-creators

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