Julian Saliba is a Sweden-based food creator who built a near-million-follower TikTok following through visually driven cooking content centered on high-heat pizza, premium steaks, and burgers.
Total Followers -0.2%
941K
Across TikTok
Primary Platform
TikTok
941K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 941,200 | -2K | 3.0% | 2.6 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -471 -0.1% | +0 +0.0% | +0 +0.0% | -471 |
| Last 30 days | -1882 -0.2% | +0 +0.0% | +0 +0.0% | -1882 |
| Last 90 days | -3953 -0.4% | +0 +0.0% | +0 +0.0% | -3953 |
| Last 365 days | -3953 -0.4% | +0 +0.0% | +0 +0.0% | -3953 |
Daily follower snapshots from CreatorDB's longitudinal index.
Julian Saliba is a Sweden-based food creator who built a near-million-follower TikTok following through visually driven cooking content centered on high-heat pizza, premium steaks, and burgers. His output mixes Swedish and English — reflecting both his domestic roots and an evident appetite for international reach. The channel concept is deliberately personal-brand in feel: one cook's perspective rather than a publication. His most recognizable content territory sits at the intersection of Swedish and Italian culinary tradition — kebab pizza is a cultural institution in Sweden — alongside steak and burger formats that travel across language barriers with minimal context required.
His long-running Ooni Ambassador role anchors him squarely in the premium pizza-oven and outdoor cooking category, and additional appliance partnerships reinforce a gear-forward identity — he leads with equipment capability as much as recipe craft. His audience skews male and young-adult, with a strikingly international footprint: the United States, India, Indonesia, and Brazil collectively outweigh Scandinavia in his reach, which positions him for global kitchen-hardware and food-brand deals rather than Scandinavian-market buys alone. With engagement running roughly double the category median and a consistent upload cadence, he is well-placed to cross the million-follower mark and expand into broader CPG and premium cookware partnerships.
Food By Julian reaches an audience concentrated in SWE primarily through TikTok, and is best activated via TikTok branded content. Their sponsorship history skews toward Cooking / Kitchen Equipment, a clear signal of fit for brands in those categories. Demonstrated partners include Ooni. Engagement on TikTok runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SWE-focused brands in Cooking / Kitchen Equipment and related categories, Food By Julian offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Food By Julian's tier (Mid, 941K combined followers, SWE). Pulled from CreatorDB's category benchmarks.
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Food By Julian's real name is Julian Saliba. He uses his first name as the foundation of his creator brand and lists his collaboration email as julian.saliba@outlook.com directly in his TikTok bio, making it one of the clearest identity signals on his profile.
Yes, Julian is an official Ooni ambassador, a role he highlights prominently in his TikTok bio. Ooni makes the widely popular portable wood-fired and gas-powered pizza ovens, and Julian regularly features them as central tools in his pizza-making videos.
A kebabpizza is a Swedish-invented pizza topped with döner kebab meat and a garlic or kebab sauce — one of Sweden's most beloved fast-food crossovers. Julian leans into this Swedish-Italian fusion directly, creating recipes like his "Svensk/italiensk Kebabpizza" that he describes as the best of both worlds.
Julian posts in both Swedish and English, often switching between the two depending on the video or caption. This bilingual approach reflects his Swedish roots while helping him connect with an international audience spread across the US, UK, Brazil, and beyond.
Meat is just as central to Julian's content as pizza. He regularly posts steak, wild game, and burger videos, focusing on achieving the perfect crust and internal temperature — captions like "This is perfection 🔥🥩" and posts about his wild game oven show he takes meat cookery as seriously as his pizza work.
Yes, duets are a regular part of Julian's TikTok content strategy, appearing consistently among his top hashtags. He uses the duet format to react to or build on other creators' food videos, which extends his reach well beyond his own follower base.
Julian references cooking in a Vilt 2 oven in his content, using it to achieve what he describes as a perfectly seared surface and precise internal temperature on large cuts of meat. The wild game oven appears alongside his Ooni setup as one of the signature pieces of cooking equipment featured across his videos.
Julian is based in Sweden, and his content frequently reflects Swedish food culture — including dishes like kebabpizza that are deeply rooted in the Swedish food scene. He posts captions in Swedish alongside English, keeping a clear connection to his home country.
Yes, Julian is active on multiple platforms beyond TikTok. He runs an Instagram account under @food_byjulian and maintains a Facebook page called "Food By Julian," both of which he promotes directly in his TikTok bio for fans who want to follow him across channels.
Food By Julian has close to one million followers on TikTok, placing him in the Mid tier among food creators on the platform. His engagement runs roughly double the category median, meaning his audience interacts with his cooking content at a notably high rate relative to similar accounts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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