Brazil
Flow Podcast is a Brazilian long-form talk and interview show hosted by Igor 3K (Igor Coelho) and Gian Zão, produced under Grupo Flow Media.
Total Followers +0.8%
12.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.2M followers · 51% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $35K–$81K / IG post
In a major political moment, President Lula declined the Globo first-round presidential debate and instead gave a live interview on Flow Podcast at the same timeslot, cementing the show's status as a top-tier media platform in Brazil's 2026 election cycle.
The anticipated live interview drew wide tech and media press attention, with Exame examining how YouTube handles millions of simultaneous viewers for major Brazilian live events like Flow Podcast.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.3% | -1156 -0.0% | +0 +0.0% | +19K |
| Last 30 days | +61K +1.0% | +33K +1.1% | +0 +0.0% | +93K |
| Last 90 days | +91K +1.5% | +30K +1.1% | +0 +0.0% | +121K |
| Last 365 days | +91K +1.5% | +30K +1.1% | +0 +0.0% | +121K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hashtag Training Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Kaspersky Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Estrella Galicia Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Acer Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| KTO Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
Flow Podcast is a Brazilian long-form talk and interview show hosted by Igor 3K (Igor Coelho) and Gian Zão, produced under Grupo Flow Media. Built around candid, wide-ranging conversations with guests spanning politics, entertainment, technology, and sport, the channel has grown to a multi-million subscriber base with YouTube as its primary platform and strong secondary presences on Instagram and TikTok. Broadcast-grade production — Sony Alpha cameras, Shure SM7B microphones, and ATEM video switching — signals an explicit ambition to rival international podcast formats while remaining firmly anchored in Portuguese-language, Brazilian cultural discourse. Its tagline, 'a melhor conversa que você vai ouvir' (the best conversation you'll hear), doubles as a brand promise the production quality actively supports.
The audience skews heavily male and concentrates in the 18–34 age bracket, a demographic consistent with Brazil's broader podcast consumption patterns. Sponsorships from Kaspersky and Acer point to tech-literate brand positioning, while Estrella Galicia and KTO reflect lifestyle and sports-adjacent reach — a mix that maps cleanly onto the show's eclectic guest roster. An active YouTube membership program and a TikTok channel that clips long-form moments for younger feeds suggest Grupo Flow Media is deliberately building a content ecosystem beyond the flagship show itself, leaving Flow Podcast well-positioned for continued growth in branded integrations and premium partnerships as Brazil's creator economy matures.
Flowpodcast reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Hashtag Training and Kaspersky. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in entertainment and related categories, Flowpodcast offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flowpodcast's tier (Mega, 12.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Flow Podcast is hosted by Igor (@igor.3k) and Gian (@_gianzao), the duo who built the show into one of Brazil's largest podcast brands. Both hosts are directly credited in the official Instagram bio and appear across YouTube, Instagram, and TikTok content for the channel.
Grupo Flow is the media company behind Flow Podcast, operating under grupoflow.media. It handles commercial partnerships, multi-format content production, and the broader network of shows that have grown out of the flagship podcast.
DILERA is an automotive partnership where the Flow team takes cars out for real-world drives — a recent episode featured them picking up a Chery Tiggo from Dilera and heading to Avantgarde. It fits naturally into Flow's broader automotive content on YouTube, one of the channel's classified topic categories.
Yes, Flow Podcast offers a channel membership directly through YouTube that unlocks exclusive content for paying subscribers. The membership link is promoted in their official YouTube bio alongside the main channel description.
Estrella Galicia has run sponsored content with Flow Podcast on YouTube. The Spanish beer brand's investment in one of Brazil's biggest podcasts reflects Flow's strong pull with a predominantly male audience concentrated in the 18–34 age range.
Yes, politics and news are a core part of the content mix, and YouTube classifies the channel under its politics and news category alongside comedy and entertainment. Their hashtag use of #lupa and #checagem — Portuguese for fact-checking — signals regular engagement with politically charged and news-driven topics.
Flow Podcast records with the Shure SM7B dynamic microphone, a broadcast-standard choice among top-tier podcasters. Their full studio setup includes a Zoom LiveTrack L12 mixer, Elgato Wave Mic Arm LP, Sony Alpha 7III cameras, and an Atem Studio Television HD for multi-camera video switching.
Gianzão, known online as @_gianzao, is one of the two co-hosts of Flow Podcast alongside Igor (@igor.3k). Both are the public faces of Grupo Flow and share on-camera duties across all of the channel's platforms.
KTO ran sponsored content with Flow Podcast on YouTube. KTO is an online sports betting and casino platform, and its deal with Flow is part of a broader wave of betting brands targeting large Brazilian podcast and streaming audiences.
Yes, Acer appeared as a sponsor in Flow Podcast's YouTube content. The tech brand's placement alongside Kaspersky and Hashtag Training shows Flow's appeal to technology and digital lifestyle advertisers looking to reach Brazil's young adult male demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@flowpodcast · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.