Floliving

Floliving is a women's hormonal health brand founded by Alisa Vitti, a functional nutritionist and hormone expert who developed her work after being diagnosed with polycystic ovary syndrome herself. The platform focuses on helping women solve period problems and balance hormones through education, a proprietary app, and targeted supplements.

Cycle Syncing® is a trademarked method created by Alisa Vitti that involves aligning your diet, exercise, work habits, and lifestyle to the four phases of your menstrual cycle. The premise is that hormonal shifts across the cycle meaningfully affect energy, mood, and metabolism, so adapting your routine accordingly can reduce symptoms like PMS and improve overall wellbeing.

MyFLO® is Floliving's proprietary app built around the Cycle Syncing® framework, offering phase-specific guidance on food, exercise, and lifestyle rather than just logging cycle dates. Unlike standard period trackers, it's designed to give women actionable hormone-aware recommendations based on where they are in their cycle.

Yes, Alisa Vitti has written two books: WomanCode, which outlines her approach to healing hormonal imbalances through food and lifestyle, and In the FLO, which goes deeper into the Cycle Syncing® method and how to apply it across all areas of life. Both are closely tied to the Floliving philosophy and are frequently referenced in her content.

Alisa Vitti is not a medical doctor — she is a functional nutritionist and women's hormone expert who trained at Johns Hopkins University. Her Floliving approach is rooted in functional nutrition and integrative health rather than conventional medicine, which is a frequent point of discussion in her content.

Yes, Floliving sells a line of targeted hormone support supplements formulated to address issues like PMS, irregular cycles, and perimenopause symptoms. They are positioned as a complement to the Cycle Syncing® lifestyle approach, with formulations intended to meet the specific nutritional needs women have at different phases of the cycle.

Floliving's position is that skipping breakfast or fasting can disrupt blood sugar and adrenal function in ways that worsen hormonal symptoms, particularly for women dealing with conditions like PCOS or PMS. Alisa Vitti argues that eating behaviors often marketed as "disciplined" for women can actually increase hormonal stress rather than support cycle health.

Floliving covers perimenopause extensively, arguing that cycle-aware nutrition and lifestyle adjustments can ease the transition rather than treating hormonal changes as inevitable decline. Their content specifically highlights how food timing, sleep, and targeted support interact during perimenopause in ways that a standard medical workup may not fully address.

Floliving's content draws a distinction between a standard thyroid panel and thyroid antibody testing, pointing out that a woman can receive a normal TSH result while an autoimmune process like Hashimoto's goes undetected. Their educational posts argue this gap leaves many women dismissed as healthy when an underlying hormonal driver of their symptoms has simply not been tested for.

Floliving posts across Instagram and YouTube, with content aimed primarily at women in the 25–44 age range who are dealing with period problems, hormonal imbalances, PCOS, or perimenopause. The majority of their audience is based in the United States, and the tone blends functional health education with practical, lifestyle-based guidance.