United States
Flippednormals is a creator with a presence on YouTube (344,000 followers), Instagram (159,230 followers), based in United States.
Total Followers -0.0%
503K
Across YouTube, Instagram
Primary Platform
YouTube
344K followers · 68% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$8K / IG post
The popular 3D asset and training storefront closed to new orders on March 31, 2026, citing rising operational costs, with file access ending April 30. The team announced a pivot to a leaner site focused on Exclusives and the FlipBox subscription model.
FlipBox replaced ad-hoc bundles with professionally curated, learning-path-focused collections of tutorials, add-ons, and assets for Blender and ZBrush, with at least 10% of proceeds pledged to charity.
A limited-time co-branded bundle featuring professional Blender and ZBrush plugins and add-ons ran from late May to mid-June 2025, broadening the brand's reach beyond its own storefront.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +32 +0.0% | +0 +0.0% | +32 |
| Last 30 days | +0 +0.0% | -16 -0.0% | +0 +0.0% | -16 |
| Last 90 days | +998 +0.3% | +32 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +998 +0.3% | +32 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FlippedNormals.com 3D/CG Marketplace | Founder / owned brand | YouTube | Long-term | — |
| Maxon (ZBrush) Software / 3D Tools | Long-term partnership | YouTube | Long-term | — |
Flippednormals is a creator with a presence on YouTube (344,000 followers), Instagram (159,230 followers), based in United States. Their content sits in the 3d art & design space. Their YouTube bio reads: "Join us as we explore the world of video games. Diving deep into mechanics of individual games, trends over the years and what makes a good game.". The full audience and engagement breakdown is below.
Flippednormals reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward 3D/CG Marketplace, Software / 3D Tools, a clear signal of fit for brands in those categories. Demonstrated partners include FlippedNormals.com and Maxon (ZBrush). Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows design content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in 3D/CG Marketplace and related categories, Flippednormals offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flippednormals's tier (Mid, 503K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Flipped normals" is a common problem in 3D modeling where the surface normals of a mesh point inward instead of outward, making geometry appear invisible or incorrectly lit in a render. The channel adopted the term as a direct nod to the CG community it serves, signaling immediately that it's built by artists who know the craft from the inside out.
FlippedNormals is run by Henning Sanden and Morten Jaeger, two professional 3D artists with backgrounds in the games and visual effects industries. Together they produce tutorials, software comparisons, and industry discussions aimed at helping artists level up their craft.
FlippedNormals.com is a curated CG marketplace, meaning the team hand-selects every product listed rather than allowing open uploads from anyone. Artists can find brush packs, models, textures, and other resources there, with a focus on professional quality over sheer volume.
In their video "20 Years of ZBrush... And I'm Blown Away by Nomad," the FlippedNormals team evaluated Nomad Sculpt — a mobile sculpting app — and expressed genuine surprise at how capable it has become relative to industry-standard ZBrush. The video sparked real debate in the 3D community about whether high-end sculpting workflows are becoming accessible outside of traditional desktop software.
FlippedNormals covers both extensively — ZBrush and Blender sit at the center of their content, alongside digital sculpting, character art, and general CG workflows. Their consistent use of both the #zbrush and #b3d hashtags reflects how deliberately they serve artists across different software pipelines.
FlippedNormals spans a wide skill range, from foundational sculpting tips to advanced character and creature creation techniques, so beginners can find useful content there. That said, their tone often assumes some familiarity with 3D concepts, so very new artists may benefit from pairing their videos with introductory courses first.
The FlippedNormals marketplace carries professional-grade CG resources including ZBrush brush packs, Blender add-ons, character and creature models, and premium tutorial courses. Because listings are curated rather than open-submission, every product has been reviewed for quality before it goes live.
Their YouTube tutorials — covering ZBrush sculpting, Blender modeling, digital art workflows, and software comparisons — are free to watch. Premium resources like brush packs, asset libraries, and in-depth course content are sold separately through FlippedNormals.com.
FlippedNormals has grown to well over 300,000 subscribers on YouTube, placing them solidly in the mid-tier creator range. For a channel focused exclusively on professional 3D art and digital sculpting, that reach is substantial, and their engagement rate runs noticeably above the category average.
Henning Sanden and Morten Jaeger are originally from Norway and built their professional careers working in international games and VFX studios before launching FlippedNormals, which is now operated out of the United States. That real-world production background is a big part of what sets their tutorials apart from purely hobbyist content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@flippednormals · YouTube
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