Australia
Faith grew up in Wellington, New Zealand before relocating to Perth, Australia at age ten, where she developed her dance career before achieving a notable milestone: becoming the first New…
Total Followers +5.9%
1.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
28K followers · 2% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.3K–$22K / IG post
Season 3 of the hit Netflix docuseries premiered June 16, 2026, with Faith Ward as one of the spotlight rookies documenting her journey making the 2025-26 DCC squad.
Speaking to People after Season 3's premiere, Faith described adapting to American customs — from food portion sizes to driving on the opposite side of the road — as the biggest adjustments of her DCC rookie year.
Fans and media noted that Faith's signature blonde ponytail was a striking departure from the squad's traditional voluminous waves — a first in the team's history.
Faith Ward was named one of six rookies on the 2025-26 DCC squad, covered by ABC News Australia. She competed against thousands of dancers for one of the coveted spots.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +99 +0.4% | +27K +4.3% | +10K +1.3% | +37K |
| Last 30 days | +509 +1.8% | +44K +7.1% | +39K +5.1% | +84K |
| Last 90 days | +4K +16.0% | +195K +31.5% | +121K +15.7% | +321K |
| Last 365 days | +4K +16.0% | +195K +31.5% | +121K +15.7% | +321K |
Daily follower snapshots from CreatorDB's longitudinal index.
Faith grew up in Wellington, New Zealand before relocating to Perth, Australia at age ten, where she developed her dance career before achieving a notable milestone: becoming the first New Zealander to earn a place on the Dallas Cowboys Cheerleaders, one of the most competitive cheer programs in professional American sports. Her profile expanded considerably through her appearance on Netflix's "America's Sweethearts: Dallas Cowboys Cheerleaders," giving her mainstream visibility well beyond the cheerleading community and drawing audiences across Australia, the United States, and the United Kingdom. The handle "Flexi" — a nod to the flexibility prized in elite dance — has been part of her online identity since before her DCC chapter began.
Across TikTok and Instagram, her most active platforms, Faith posts dance performance clips, behind-the-scenes cheerleading content, travel, and lifestyle vlogs, consistently delivering engagement rates that sit well above category norms. Her audience skews slightly male and centers on the 18–34 bracket — a demographic shaped by both the aspirational performance angle of her content and the crossover curiosity generated by the Netflix series. Represented by Amplify Talent with separate booking contacts in Australia and the United States, she occupies a clear dual-market position with natural appeal for brands in fashion, beauty, travel, and sports lifestyle. With sustained platform growth and ongoing Netflix-driven discovery, her commercial partnership profile looks well placed to expand.
Flexi_Faith reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a dance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows dance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in dance and related categories, Flexi_Faith offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flexi_Faith's tier (Macro, 1.4M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Flexi_Faith — real name Faith — appears in America's Sweethearts: Dallas Cowboys Cheerleaders on Netflix, with her featured in Season 3. The show gives viewers a behind-the-scenes look at the DCC tryout process and performance season, putting Faith and her teammates in front of a global audience.
Yes — Faith has stated in her own bio that she is the first New Zealander ever to make the Dallas Cowboys Cheerleaders squad. She was born in Wellington, New Zealand, moved to Perth, Australia at age 10, and eventually relocated to the United States to achieve that milestone.
Faith's content includes the hashtag #cruiseshipdancers, strongly suggesting she worked as a professional cruise ship dancer at some stage before earning her spot on the DCC roster. Cruise ship performance work is a recognised stepping stone for professional dancers who later audition for elite squads like the Dallas Cowboys Cheerleaders.
Faith was born in Wellington, New Zealand before her family relocated to Perth, Australia when she was 10 years old. She later moved to the United States to pursue a professional dance career, ultimately landing a spot on the Dallas Cowboys Cheerleaders and becoming the first New Zealander in the squad's history.
Yes — Faith posted content showing the squad gearing up for a Cowboys game in Brazil, using hashtags like #gameday and #cowboysnation alongside the Brazilian flag. The Dallas Cowboys played an NFL regular-season game in São Paulo, and she made the trip as part of the official cheerleading squad.
The 'Flexi' part of her handle is widely understood as a nod to her physical flexibility — a defining attribute for any professional dancer and cheerleader. She combines it with her real first name, Faith, to form the Flexi_Faith brand she uses consistently across YouTube, Instagram, and TikTok.
On YouTube, Faith posts lifestyle vlogs, dance content, beauty, and travel videos — her own description of the channel. Much of it ties into her daily reality as a Dallas Cowboys Cheerleader, alongside travel content from destinations across the world including trips tied to Cowboys away fixtures.
Her real first name is Faith, which she uses openly across all her channels — she introduces herself as 'Faith' in her YouTube bio. She goes by the social media handle Flexi_Faith, though her last name hasn't been widely publicised.
Faith was born and raised in Wellington, New Zealand, making her a Kiwi by birth. She moved to Perth, Australia at the age of 10 and spent much of her upbringing there before eventually making her home in the United States as a Dallas Cowboys Cheerleader.
Flexi_Faith has a larger raw audience on TikTok than on Instagram, and her TikTok engagement runs well above the platform average — reflecting how naturally her dance and cheerleader content performs in short-form video. Instagram is her second-biggest platform and has been recording strong follower growth heading into late 2026.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@flexi_faith · YouTube
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