United States
Fletcher Echols, known online as Fletcher_The_Fisherman, is a US-based fishing and outdoor entertainment creator who has built a substantial YouTube following around comedic bass-fishing content.
Total Followers +1.3%
959K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
528K followers · 55% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $695–$1.9K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +12K +2.3% | +0 +0.0% | +0 +0.0% | +12K |
| Last 90 days | +40K +7.5% | +0 +0.0% | +0 +0.0% | +40K |
| Last 365 days | +40K +7.5% | +0 +0.0% | +0 +0.0% | +40K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Piscifun Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Victorinox Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
Fletcher Echols, known online as Fletcher_The_Fisherman, is a US-based fishing and outdoor entertainment creator who has built a substantial YouTube following around comedic bass-fishing content. His channel leans into challenge and fail-video formats that perform reliably on the platform: escalating-stakes setups, bare-hands catches, and deliberate self-deprecating humor about missed strikes and snapped rods. His own channel description — listing 'accomplishments' such as a '37 LB log' caught and '17,528 missed fish' — establishes the tone immediately. This is fishing content engineered to entertain as much as to inform, blending outdoor recreation with sketch-comedy sensibility and the kind of accessible absurdism that travels well across YouTube's algorithm.
His audience skews heavily male and is concentrated almost entirely in the United States, with a core age band running from the mid-twenties through the mid-forties — precisely the bass-fishing demographic that brands in the outdoor and sporting-goods space actively pursue. YouTube functions as his clear primary platform, with Instagram and TikTok playing marginal supporting roles. The sponsor mix reinforces his positioning: Piscifun (fishing tackle) is direct niche alignment, Insta360 and Victorinox extend his reach into the broader outdoor-adventure gear category, and privacy-tech integrations through Saily and Incogni reflect the mid-tier YouTube monetization playbook. As challenge-format outdoor content continues to find audience, Fletcher is well-placed to deepen relationships with outdoor lifestyle and sporting brands.
Fletcher_The_Fisherman operates squarely in the outdoor recreation and bass fishing entertainment space, making him a natural fit for fishing tackle brands, outdoor gear manufacturers, and action camera companies. His content blends genuine angling with comedic challenge formats — escalating lure costs, bare-hands catches, survival builds — which broadens appeal beyond hardcore anglers into the wider outdoor and adventure entertainment audience. The channel is YouTube-primary with a consistent upload cadence and engagement running meaningfully above the category median, signaling an audience that actively watches rather than passively scrolls. Viewership is overwhelmingly US-based and English-language, with a pronounced male skew across the 18–44 age range, making this channel particularly attractive to sporting goods retailers, lure and tackle brands, marine gear companies, and EDC or knife brands. The existing sponsor roster confirms these verticals are already converting: Piscifun aligns directly with the fishing niche, and Victorinox fits the outdoor tools crossover, while Insta360, Saily, and Incogni demonstrate that tech and travel accessories brands are also finding value in his outdoor-lifestyle reach at a mid-tier investment level.
Benchmark estimates for a creator at Fletcher_The_Fisherman's tier (Mid, 959K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Fletcher the Fisherman's real name is Fletcher Echols. He links his personal Instagram account, @fletcherechols, directly in his fishing channel's bio, making the connection easy to find.
It's one of Fletcher's signature YouTube challenge formats where each successful catch forces him to upgrade to a progressively pricier lure for the next one. The format plays on the tension between fishing skill and escalating financial stakes, which fits his comedy-meets-fishing style perfectly.
Yes — or at least he counts it as one of his proudest 'fishing accomplishments.' His YouTube bio lists it alongside milestones like catching a 10 lb bass and snagging a 37 lb log, all presented as equal achievements in his self-deprecating humor style.
Fletcher lists a 10 lb bass as his top bass achievement in his YouTube bio. He has also posted a video titled about a 15 lb bass eating his Whopper Plopper lure, though that title may reflect the fish's fight rather than a confirmed weigh-in.
It's Fletcher's own jokey title for himself — he calls himself a 'Professional pond dangler' rather than a traditional bass angler. The phrase captures his urban-pond, casual-comedy approach to fishing content as opposed to a serious tournament-fishing persona.
Yes, urban fishing is a consistent theme on his channel, reflected by his frequent use of the #urbanfishing hashtag. He focuses heavily on pond bass fishing rather than open-water or offshore fishing, making city ponds and accessible local spots a big part of his content identity.
No — despite having built a large TikTok following, Fletcher has not posted on that platform in several years. His active content is concentrated on YouTube, where he posts regularly and where the vast majority of his audience lives.
Piscifun, the fishing tackle and gear brand, has sponsored content on Fletcher's YouTube channel. It's a natural fit given his bass-fishing niche, and Piscifun targets exactly the kind of dedicated freshwater audience Fletcher has built.
The Whopper Plopper is a topwater rotating-tail lure popular for surface bass fishing. Fletcher featured it in a video where a large bass explosively hit the lure, which is exactly the kind of dramatic, short-clip-friendly moment that drives engagement on his channel.
Yes, survival and fort-building content appears alongside his fishing videos based on his hashtag use — including #survivalchallenge and #survivalfort. It's an extension of his outdoor challenge format that lets him branch beyond pure fishing without leaving the outdoors niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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