United States
Flavorsbyfrangipane — run by home cook and author Lexi Segal — built her following around practical, family-friendly cooking that leans heavily on one-pot and quick-prep formats.
Total Followers +0.4%
1.8M
Across Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 69% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
The creator released an air fryer-focused digital cookbook featuring 75 recipes plus homemade sauces, promoted actively across TikTok and her own website. She described fulfilling a long-held dream of publishing her own cookbook.
Beyond digital content, the creator launched a local pop-up called The Coop, open every Saturday, marking an expansion from online cooking creator to small brick-and-mortar food business.
The digital cookbook featuring quick pasta recipes is available directly through flavorsbyfrangipane.com, part of a growing library of self-published titles she sells independently.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +875 +0.1% | +281 +0.1% | +0 +0.0% | +1K |
| Last 30 days | +6K +0.5% | +394 +0.1% | +0 +0.0% | +7K |
| Last 90 days | +33K +2.6% | +2K +0.4% | +0 +0.0% | +35K |
| Last 365 days | +33K +2.6% | +2K +0.4% | +0 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Progresso Food & Beverage | Sponsored content | 2024–2025 | — | |
| Pasta Rummo Food & Beverage | Channel sponsor | 2024–2025 | — | |
| Bloom Health & Wellness | Channel sponsor | 2024–2025 | — |
Flavorsbyfrangipane — run by home cook and author Lexi Segal — built her following around practical, family-friendly cooking that leans heavily on one-pot and quick-prep formats. Based in the United States, she positions herself explicitly as a mom cooking real meals, a framing that anchors her content in relatability rather than culinary ambition. Her recipe videos — soups, pasta dishes, comforting weeknight dinners — are deliberately approachable, favoring bone broth shortcuts and 30-minute timelines over technique-heavy instruction. Beyond social content, she has extended her brand into published cookbooks, giving her a tangible product layer that separates her from strictly platform-native creators.
Her audience skews heavily female and falls predominantly in the 25–44 and 45-plus age bands — the core demographic of household meal planners — which makes her a natural fit for grocery and pantry brands. Partnerships with Progresso and Pasta Rümmo reflect that alignment cleanly, placing her squarely in the everyday-staples aisle rather than premium or specialty food. With strong Instagram engagement sitting above the category median and a TikTok channel delivering notably higher interaction rates, she maintains meaningful cross-platform reach. As cookbook authorship and brand deals converge, her trajectory points toward a durable mid-tier media brand built around accessible home cooking for busy families.
Flavorsbyfrangipane reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, Health & Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Progresso and Pasta Rummo. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Flavorsbyfrangipane offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flavorsbyfrangipane's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Flavorsbyfrangipane's real name is Lexi Segal. She uses the Flavorsbyfrangipane handle across YouTube, Instagram, and TikTok, where she shares home-cooked recipes and family-friendly meals as a self-described mommy and home cook.
Frangipane is a classic French almond cream traditionally used in pastries and tarts. Lexi adopted the word as the signature element of her brand name, lending her food content an elevated, culinary-inspired identity even though her recipes focus on approachable everyday home cooking.
Yes, Lexi Segal has published cookbooks as part of her brand. Both her Instagram and TikTok bios identify her as an author, and she consistently directs her audience toward her cookbooks alongside the free recipes she posts on social media.
Flavorsbyfrangipane is a self-described home cook, not a professionally trained chef. Her content is built around fast, family-friendly meals that everyday cooks can realistically pull off, which is a core reason her audience of parents and home cooks connects so strongly with her.
Flavorsbyfrangipane has an active partnership with Rummo, an Italian pasta brand, which she tags as #pastarummopartner in sponsored content. She weaves Rummo pasta into her signature one-pot dinners and quick weeknight recipe videos.
Flavorsbyfrangipane partnered with Progresso to create quick, accessible soup recipes, including her One-Pot French Onion Ditalini Soup made in just 30 minutes. The collaboration fits naturally into her fall and soup-season content, which consistently performs well with her audience during colder months.
Lexi cooks pasta directly in bone broth for dishes like her one-pan mac and cheese, a technique that adds protein and a deeper savory flavor compared to plain water or standard broth. It has become one of her recognizable home-cook upgrades that sets her recipe versions apart from the basics.
Flavorsbyfrangipane has a paid partnership with Bloom, a wellness and nutrition brand widely popular among female creators, which she tags as #bloompartner. The collaboration fits her audience well, as the majority of her followers are women in the millennial-and-older demographic interested in home cooking and healthier eating.
Flavorsbyfrangipane is best known for quick one-pot and one-pan meals — 30-minute soups, pasta dishes, and no-fuss weeknight dinners built for busy families. Her content leans heavily into fall and winter comfort food, and she consistently emphasizes homemade cooking without complicated techniques or hard-to-find ingredients.
Flavorsbyfrangipane is based in the United States and is active on YouTube, Instagram, and TikTok. She has built a Macro-tier audience with over a million followers on Instagram alone, and her core viewership is concentrated in the US, with notable reach into the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@flavorsbyfrangipane · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.