Brazil
Flávio Bolsonaro is a Brazilian federal senator, lawyer, and the eldest son of former President Jair Bolsonaro, positioning him as one of the central digital figures within the Brazilian conservative movement.
Total Followers +5.7%
14.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
993K followers · 7% of audience
Engagement
30.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $114K–$250K / IG post
The Liberal Party formalized his candidacy at a national convention in São Paulo, with Alfredo Gaspar (Federal Deputy for Alagoas) announced as his running mate. The event drew thousands of supporters and featured Argentine President Javier Milei as a guest.
Speaking at the Conservative Political Action Conference in Texas, he pledged victory in the October 2026 election and positioned Brazil's rare-earth reserves as a key plank of a U.S. alliance pitch.
Days after entering the race, Flávio sparked controversy by suggesting he could withdraw for the right price — widely interpreted as a reference to his imprisoned father's situation — before walking back the remarks and declaring the candidacy 'irreversible.'
Senator Flávio Bolsonaro announced he would carry the Liberal Party banner against President Lula in October 2026, after his father — convicted and sentenced to 27 years for attempting a coup — endorsed him as political heir. The announcement rattled Brazilian markets, with the real sliding ~3% and the Bovespa falling ~4%.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +0.9% | +64K +0.6% | +0 +0.0% | +73K |
| Last 30 days | +74K +7.5% | +552K +4.9% | +205K +8.9% | +831K |
| Last 90 days | +224K +22.6% | +1M +8.8% | +341K +14.8% | +1.6M |
| Last 365 days | +224K +22.6% | +1M +8.8% | +341K +14.8% | +1.6M |
Daily follower snapshots from CreatorDB's longitudinal index.
Flávio Bolsonaro is a Brazilian federal senator, lawyer, and the eldest son of former President Jair Bolsonaro, positioning him as one of the central digital figures within the Brazilian conservative movement. His content across YouTube, Instagram, and TikTok centers on nationalist politics, Christian values, and a "resgate do Brasil" (rescuing Brazil) narrative drawn directly from his father's movement. Rally footage, political announcements, and direct-address videos dominate his feed, with hashtags like #legadobolsonaro and #capitaodopovo signaling a deliberate effort to consolidate the Bolsonarista base around his own emerging political brand.
His audience is overwhelmingly male and concentrated in the 18–34 age bracket, reflecting the demographic core of Brazilian right-wing online mobilization — a following driven by ideological commitment rather than passive consumption, which explains engagement rates far above category norms. With a declared presidential candidacy and Alfredo Gaspar named as his vice-presidential running mate ahead of the 2026 election, Bolsonaro is actively converting a multi-platform social media infrastructure, built steadily over years of partisan content, into a full electoral operation — positioning himself as the primary successor to his father's political legacy.
Flaviobolsonaro reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a politics creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 30.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows politics content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in politics and related categories, Flaviobolsonaro offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flaviobolsonaro's tier (Mega, 14.7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Flávio Bolsonaro has formally declared his candidacy for the Brazilian presidency ahead of the October 2026 elections. He campaigns under the slogan 'Vamos resgatar o nosso Brasil' and has been holding rallies across the country, including high-profile events in the Nordeste region. His run continues the Bolsonaro family's central role in Brazilian right-wing politics.
Flávio Bolsonaro announced Alfredo Gaspar as his vice-presidential pick for the 2026 race. He built anticipation on social media before revealing the choice at 11 a.m. in a widely followed live announcement. The pairing was framed as the ticket that would 'rescue Brazil' and generated some of the highest engagement on his platforms.
Yes, Flávio Bolsonaro is the eldest son of former Brazilian President Jair Bolsonaro. He has built his own political career alongside his father and brothers, serving as a federal senator while consistently aligning with the broader Bolsonaro movement. His social media presence is deeply tied to the family brand, with hashtags like #legadobolsonaro and #capitaobolsonaro appearing regularly in his content.
The 'rachadinha' case refers to allegations that employees in Flávio Bolsonaro's office during his time as a state deputy in Rio de Janeiro were required to return portions of their public salaries to him or associates. Brazilian authorities investigated the scheme, which drew extensive media coverage and became one of the most discussed political scandals tied to the Bolsonaro family. Flávio Bolsonaro has consistently denied wrongdoing throughout the legal proceedings.
Flávio Bolsonaro serves as a federal senator representing the state of Rio de Janeiro. Before his Senate career, he served as a state deputy in the Rio de Janeiro Legislative Assembly. Rio de Janeiro has been a core base for the Bolsonaro family's political operations across multiple election cycles.
Flávio Bolsonaro is married to Fernanda Bolsonaro, whom he publicly tags as @fernanda.bolsonaro in his Instagram bio. She is part of his visible public life, with the relationship openly referenced across his social media profiles. Family and Christian values are recurring themes in his personal brand alongside his political messaging.
PL 2630, Brazil's so-called 'fake news bill,' proposed regulatory oversight of social media platforms to combat disinformation online. Flávio Bolsonaro and other conservative Brazilian politicians strongly opposed it, arguing the legislation would enable government censorship and suppress conservative voices on the internet. He made #pl2630 one of his top campaign hashtags, using it to mobilize his base against the bill.
Flávio Bolsonaro is affiliated with the Partido Liberal (PL), the same party as his father Jair Bolsonaro. The PL became the main institutional home of the Bolsonaro movement in Brazil, particularly from 2021 onward, consolidating a large share of the Brazilian right under one banner. His 2026 presidential candidacy is being carried forward under that party.
Yes, Flávio Bolsonaro appeared on Roda Viva, one of Brazil's most established political interview programs, broadcast on TV Cultura. The appearance is reflected directly in his top social media hashtags, indicating he used it as a major campaign moment to reach audiences beyond his existing supporter base. Roda Viva is known for its panel format where a group of journalists questions public figures at length.
The Nordeste of Brazil has historically been a stronghold of left-leaning parties, making it a critical battleground for any conservative candidate pursuing a national majority. Flávio Bolsonaro has held rallies in cities like Maceió and posted about strong receptions there under the message 'O Nordeste é Bolsonaro,' framing growing regional support as a sign of a shifting political tide. Winning even a meaningful share of Nordeste voters could significantly change the arithmetic of the 2026 presidential race.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@flaviobolsonaro · YouTube
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