United Kingdom
Flamebaster is a Wales-based food and travel creator whose handle — a portmanteau of flambé and basting — signals the cooking-forward identity at the core of the channel.
Total Followers +1.3%
48K
Across Instagram
Primary Platform
YouTube
48K followers · 100% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.4K / IG post
The six-part series sees Chris cook his way across Wales — from oracle fishing in Cardigan to flipping pancakes on Snowdon and hosting a whole-cow feast in Llanberis — premiering BBC One Wales on 27 March, then BBC One nationally the following day.
His BAFTA Cymru-winning BBC Wales series was picked up by international broadcasters, while Welsh Rarebit and Conwy mussel recipe clips went viral with over 5.5 million combined hits.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 48,380 | +653 | 4.4% | 1.6 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +653 +1.4% | +0 +0.0% | +0 +0.0% | +653 |
| Last 90 days | +2K +3.8% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +3.8% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Flamebaster is a Wales-based food and travel creator whose handle — a portmanteau of flambé and basting — signals the cooking-forward identity at the core of the channel. Operating under the hashtag #chriscookscymru, the creator (widely understood to go by Chris) is rooted in North Wales, with content drawing heavily on the landscapes and culture of communities like Blaenau Ffestiniog and the Llŷn Peninsula. The standout credential for a micro-tier creator is a credited show, Flaming Feasts, which aired on BBC iPlayer — an unusual leap into broadcast territory that lends the channel a legitimacy well above its follower count. Content blends Welsh-language culture with accessible food storytelling and occasional travel, including destinations like Mallorca, making the overall tone regionally proud but geographically curious.
Despite a modest total audience, Flamebaster's engagement rate sits nearly three times the category median, a strong signal that the existing following is highly attentive rather than passively accumulated. The audience skews male and concentrates in the 18–34 demographic, with a meaningful US contingent alongside the dominant UK base — suggesting the Welsh food-and-culture angle travels beyond its immediate geography. The BBC iPlayer association opens doors to public-sector and heritage food brand partnerships, while the travel content adds a secondary lane for tourism and lifestyle sponsors. With Welsh identity content remaining underrepresented in the broader food creator space, Flamebaster occupies a distinct and defensible niche with real upward potential as regional and cultural storytelling continues to gain platform and brand interest.
Flamebaster reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Flamebaster offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Flamebaster's tier (Micro, 48K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Flaming Feasts is a food series featuring Flamebaster that is available on BBC iPlayer, the UK public broadcaster's streaming platform. It marks a significant crossover for the creator, bringing their fire-forward cooking style to a mainstream British television audience well beyond their social media following.
The hashtag #chriscookscymru — which translates roughly as 'Chris Cooks Wales' — appears consistently in Flamebaster's content, strongly suggesting the creator's first name is Chris. The creator keeps their full legal name relatively low-key online, but that hashtag is the clearest public indicator available.
Yes, Flamebaster is firmly rooted in Wales — the creator uses 'Cymru' (the Welsh word for Wales) in their bio and regularly tags Welsh locations across their posts. Their content spotlights North Welsh communities in particular, including Blaenau Ffestiniog and the Llŷn Peninsula.
Flamebaster's identity is built around high-heat, open-flame cooking — the name itself blends 'flame' with 'basting,' the technique of coating food in fat or juices during the cooking process. Their BBC iPlayer series Flaming Feasts reinforces fire and dramatic heat as the defining signature of their culinary style.
Welsh culture and language are woven into Flamebaster's content — Welsh-language words and Wales-specific hashtags appear regularly in their posts. Their connection to Welsh-speaking North Wales, particularly the communities around Penllŷn and Blaenau Ffestiniog, gives their food content a strong and distinctive regional identity.
Flamebaster has made the jump to mainstream UK broadcasting with Flaming Feasts on BBC iPlayer, which is a relatively rare achievement for a creator in the Micro tier. That BBC platform gives their content a credibility and reach that extends well beyond their social channels alone.
Yes, travel content sits alongside the food videos in Flamebaster's feed — they use the #solotravel tag and have documented time in Mallorca, Spain, including Palma de Mallorca. The travel posts appear to carry a food-tourism angle, exploring eating culture abroad independently.
Flamebaster's bio lists five names — Amy, Lachlan, Tanwen, Eilidh, and Rowena — each paired with a small emoji, which is typically how creators acknowledge family or their closest people. The creator has not made detailed public statements identifying each individual specifically.
Flamebaster's content is closely tied to North Wales — Blaenau Ffestiniog and the Llŷn Peninsula (Penllŷn) both appear in their hashtag activity. These are Welsh-speaking heartland communities in Gwynedd, giving the channel a very distinct local sense of place that sets it apart from generic UK food creators.
Flamebaster posts across Instagram and YouTube, and their cooking series Flaming Feasts is available on BBC iPlayer. Their Instagram engagement runs well above the category average, which is a strong signal for a creator operating in the Micro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@flamebaster · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.