Fitgurlmel

Yes — Fitgurlmel is Kim Kardashian's celebrity trainer and names her directly in her professional bio. She is one of the most widely cited facts about Fitgurlmel online and is a core part of how she established credibility as a high-level fitness coach.

Beyond Kim Kardashian, Fitgurlmel has trained Lizzo and Camila Cabello. She runs celebrity training alongside her broader online coaching programs, making her one of the few fitness creators with a verifiable A-list client roster.

Fitgurlmel's real name is Melissa Alcantara. She built her brand entirely under the @fitgurlmel handle and became widely recognized in mainstream fitness media largely through her work with Kim Kardashian.

ANUE is a fitness app Fitgurlmel founded that combines weightlifting and at-home workout programs with period tracking. The core premise is that women should train according to their hormonal cycle rather than forcing the same intensity every day — a concept she calls Match My Energy™.

Match My Energy™ is the signature feature inside the ANUE app that syncs workout recommendations to where a woman is in her menstrual cycle. The idea is that high-energy cycle phases call for harder sessions while lower-energy phases should mean lighter training, so the app adjusts instead of you having to fight your own body.

The FitGurl Method is Fitgurlmel's signature online coaching program for women. It runs alongside the ANUE app and centers on strength training and body-composition work, with a particular focus on women who feel the fitness industry has largely ignored them — especially women over 35.

Yes — Fitgurlmel explicitly calls out women 35 and older as her primary coaching audience in her Instagram bio. Her philosophy is built around the hormonal and energy shifts that happen as women age, which she argues most mainstream fitness programs fail to account for.

Fitgurlmel frequently pushes back on the fear that lifting heavier weights will make women bulky, calling it one of the most common mistakes she sees. Her content argues that women who stay comfortable with low weights consistently undercut the strength and body-composition results they're actually trying to achieve.

The FitGurl Summer Challenge is a time-limited fitness challenge Fitgurlmel runs for her community, promoted through her social channels with a comment-to-join format. It follows a recurring seasonal structure and is one of her main tools for driving women into her coaching ecosystem.

Fitgurlmel is most active on Instagram, where she has built a following of over one million and posts consistently. She is also on YouTube and TikTok, though her Instagram presence is where the bulk of her audience and engagement lives.