Canada
Fitbymik is a creator with a presence on YouTube (1,320,000 followers), Instagram (132,953 followers), based in Canada.
Total Followers +2.1%
1.5M
Across YouTube, Instagram
Primary Platform
YouTube
1.3M followers · 91% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.7K–$6.6K / IG post
Mikala publicly shared she was expecting twins, posting the announcement across YouTube, Instagram, and Facebook. The pregnancy was a major personal milestone she documented throughout, including a side-by-side bump comparison reel.
Following her popular 2025 Winter Workout Challenge, Mikala launched a new structured multi-week program hosted on fitbymik.com, with weekly playlists on YouTube and a dedicated community Facebook group.
Mikala kicked off a structured 8-week challenge starting January 6, 2025, with workout videos organized into weekly YouTube playlists and a community group for participants.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.8% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +31K +2.3% | +0 +0.0% | +0 +0.0% | +31K |
| Last 90 days | +85K +6.5% | +0 +0.0% | +0 +0.0% | +85K |
| Last 365 days | +85K +6.5% | +0 +0.0% | +0 +0.0% | +85K |
Daily follower snapshots from CreatorDB's longitudinal index.
Fitbymik is a creator with a presence on YouTube (1,320,000 followers), Instagram (132,953 followers), based in Canada. Their content sits in the fitness & workouts space. Their YouTube bio reads: "Hey! My name is Mikala, but you might know me as fitbymik! I am a fitness instructor, personal trainer, dancer and aerialist born and raised in Toronto Canada. I have a passion for health and fitness that lead me to a Bachelors Degree in Ki". The full audience and engagement breakdown is below.
Fitbymik reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Activewear / Sports Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Women's Best. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Activewear / Sports Nutrition and related categories, Fitbymik offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fitbymik's tier (Macro, 1.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Fitbymik's real name is Mikala, though she built her audience entirely under the handle fitbymik. She introduces herself by name in her YouTube bio, where she describes herself as a fitness instructor, personal trainer, dancer, and aerialist born and raised in Toronto, Canada.
Yes — Mikala announced a surprise twin pregnancy with babies expected in Spring 2025, sharing the news in a post that became one of her most-talked-about uploads. By mid-2026 the twins had arrived, and her journey into motherhood has become a notable personal thread running alongside her fitness content.
Fitbymik is a Women's Best affiliate and regularly promotes the brand across her content, tagging posts with #womensbestcode. For her current active code, check the pinned description of her latest YouTube workout video or her Instagram bio, as codes can rotate with new campaigns.
In fitbymik's no-repeats format, every exercise in the session is performed only once — you move through a completely fresh move each time rather than cycling back through the same sequence. Many viewers credit this structure with making long sessions feel faster and more mentally engaging, which likely contributes to her above-average engagement on YouTube.
Fitbymik's to the beat workouts are choreographed so that reps and transitions land in sync with the music, giving sessions a dance-class energy rather than a standard gym feel. This approach draws directly on her background as a trained dancer and barre instructor, making the videos feel like attending a live studio class from home.
Yes — Mikala holds a Bachelor's Degree in Kinesiology, which underpins the exercise science behind her programming. Combined with over a decade of hands-on group fitness teaching, her formal credentials set her apart from many self-taught fitness creators on YouTube.
Yes — alongside her personal training work, Mikala identifies as both a dancer and aerialist, and that performance background visibly shapes her movement-based workout style. Her teaching history spans Barre Fitness, Strength and Conditioning, and Yoga, reflecting a much broader physical skill set than most fitness-only creators.
Fitbymik tags specific videos with #noplanks and #nowrists to flag workouts that eliminate those positions entirely — making sessions accessible for people dealing with wrist injuries, carpal tunnel, or joint sensitivity. These modifications are a big reason her channel attracts a wide age range, with viewers 35 and older making up a substantial share of her audience.
Mikala was born and raised in Toronto, Canada, and continues to be based there. Despite being Canadian, the large majority of her YouTube audience is located in the United States, with the UK and Canada rounding out the next largest groups.
Fitbymik specializes in at-home follow-along workouts built around full-body dumbbell sculpting, barre-inspired arm work, low-impact cardio HIIT, and standing-only formats — often combined with her signature no-repeats and to-the-beat structures. Her background in Barre, Strength and Conditioning, and Yoga means her channel covers a wide range of goals from toning and flexibility to cardiovascular fitness, all without needing a gym.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fitbymik · YouTube
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