Hong Kong
Fiona McLeish, known in Chinese as 麥少瑜 and represented by Cool Style Management in Hong Kong, is a fashion model and lifestyle creator whose profile is closely tied to the city's luxury and…
Total Followers +0.0%
48K
Across Instagram
Primary Platform
YouTube
48K followers · 100% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 47,999 | +0 | 0.5% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -14 -0.0% | +0 +0.0% | +0 +0.0% | -14 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -192 -0.4% | +0 +0.0% | +0 +0.0% | -192 |
| Last 365 days | -192 -0.4% | +0 +0.0% | +0 +0.0% | -192 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Friso Signature (美素佳兒) Baby Nutrition / FMCG | Sponsored content | 2025–2026 | — | |
| Audemars Piguet Luxury Watches | Sponsored content | 2025–2026 | — |
Fiona McLeish, known in Chinese as 麥少瑜 and represented by Cool Style Management in Hong Kong, is a fashion model and lifestyle creator whose profile is closely tied to the city's luxury and streetwear scene through her marriage to entrepreneur Kevin Poon, co-founder of the influential Hong Kong fashion label Clot. Based in Hong Kong, she maintains a bilingual presence — posting in both Cantonese and English — and has earned recurring editorial placements with Harper's Bazaar Hong Kong across its digital and deluxe print extensions. Her micro-tier following on Instagram skews notably young, with a plurality in the 18–24 bracket, and draws roughly equal interest from male and female audiences, an unusual balance that reflects her positioning at the intersection of fashion and aspirational lifestyle.
Her content has evolved alongside her personal life, blending high-end brand features — most notably a recurring association with Audemars Piguet, including coverage of the brand's events in mainland China — with a growing parenting dimension anchored by her partnership with premium Dutch infant formula brand Friso Signature. This dual-track approach, pairing ultra-luxury watchmaking with family-oriented wellness messaging, positions her less as a pure fashion model and more as an aspirational lifestyle figure for affluent young families. Engagement sits below category norms, suggesting her value to brands lies more in audience quality and editorial credibility than in raw interaction volume. As her family narrative deepens, she is well-placed for continued partnerships in the premium parenting, travel, and heritage luxury categories.
Fionamcl reaches an audience concentrated in Hong Kong primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Baby Nutrition / FMCG, Luxury Watches, a clear signal of fit for brands in those categories. Demonstrated partners include Friso Signature (美素佳兒) and Audemars Piguet. Engagement on YouTube runs around 0.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Fionamcl's tier (Micro, 48K combined followers, Hong Kong). Pulled from CreatorDB's category benchmarks.
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Yes, Fiona McLeish is married to Kevin Poon (@kpee), the well-known Hong Kong fashion entrepreneur and style figure. The two have been featured together in Audemars Piguet content, with captions identifying them as a couple wearing the brand's Royal Oak watches.
Fionamcl's real name is Fiona McLeish, written in Chinese as 麥少瑜. She uses the handle @fionamcl across her social platforms and is publicly identified by her full name in luxury brand and media coverage.
As of her most recent posts, Fiona McLeish announced she was expecting her second child. In a caption tied to her Friso Signature partnership, she described being filled with anticipation for the new arrival and spoke about doubling the love in her family.
Fiona McLeish's first child is named Cali. She has referenced Cali in captions about family growth and pursuing a better future, which formed part of her partnership messaging with the baby nutrition brand Friso Signature.
Fiona McLeish is partnering with Friso Signature (荷蘭美素佳兒), a premium Dutch baby nutrition brand. Her content for the brand ties her personal pregnancy and motherhood journey to the product's messaging around natural active immunoglobulin IgG.
Yes, Fiona McLeish was part of an Audemars Piguet event held at a historic Qing Dynasty palace site in Beijing (郡王府), where the brand showcased over 30 complicated timepieces. She and Kevin Poon were featured wearing the brand's Royal Oak watches at the occasion.
Yes, Fiona McLeish has used the hashtags #bazaardeluxe and #bazaardigital in her posts, indicating collaborations with Harper's Bazaar Hong Kong's digital and luxury verticals. This fits her positioning as a Hong Kong fashion model with ties to high-end lifestyle media.
Fiona McLeish lists @fionasfilm in her Instagram bio as a secondary account. Based on the name, it appears to be a separate channel she uses alongside her main @fionamcl profile, though its exact focus is not detailed in her primary account's public information.
Fiona McLeish is managed by Cool Style Management, which she lists directly in her Instagram bio along with a Hong Kong contact number. The agency handles her brand partnerships and modelling work.
Fionamcl is based in Hong Kong and posts lifestyle, fashion, and motherhood content primarily on Instagram. Her content spans luxury brand collaborations — including watchmakers and premium baby nutrition — alongside personal family moments, and draws an audience that is roughly evenly split between men and women.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fionamcl · YouTube
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