United States
Mike Finnegan is an automotive journalist turned YouTube creator and television host who built his following through long-form project-car content and co-hosting MotorTrend's Roadkill alongside David Freiburger.
Total Followers -0.0%
1.9M
Across YouTube, Instagram
Primary Platform
YouTube
1.1M followers · 57% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
Motor Trend ended production of Roadkill after Season 13, with Finnegan publicly announcing the cancellation. Coverage noted he and co-host David Freiburger had built rare on-screen chemistry over 12+ years.
Sick The Magazine covered Finnegan's Sick Week 2025 campaign, including a successful 8-second pass with his HEMI-powered gasser Blasphemi alongside co-driver Tony Angelo.
1320Video's '1320Garages' series spotlighted Finnegan's collection — over a dozen builds including muscle cars and twin-turbo jet boats — in a profile highlighting his career story and current projects.
Sick The Magazine reported that Finnegan shifted from his well-known Blasphemi build to a new twin-turbo '61 Cadillac for Sick Week 2026, a multi-year project build documented extensively on his YouTube channel.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -79 -0.0% | +0 +0.0% | -79 |
| Last 30 days | +0 +0.0% | -554 -0.1% | +0 +0.0% | -554 |
| Last 90 days | +10K +0.9% | -1266 -0.2% | +0 +0.0% | +9K |
| Last 365 days | +10K +0.9% | -1266 -0.2% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hone Health Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| BRUNT Workwear Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| AG1 Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| SimpliSafe Sponsorship | Sponsored content | YouTube | May 2026 | — |
| MotorTrend Automotive Media | Long-term partnership | YouTube | Long-term | — |
| FSM Garage (FSMGARAGE.com) Merchandise / Apparel | Founder / owned brand | Long-term | — |
Mike Finnegan is an automotive journalist turned YouTube creator and television host who built his following through long-form project-car content and co-hosting MotorTrend's Roadkill alongside David Freiburger. His own show, Faster With Finnegan, extended his brand beyond the Roadkill franchise, centering on speed challenges and performance builds across cars, trucks, and boats. On his independent channel, Finnegan documents the full arc of garage projects — from rust-bucket rescues like his '67 Chevy C10 and the fan-favorite Rotsun to drag-racing events like Roadkill Nights — giving viewers an unfiltered look at the time, cost, and mechanical reality behind backyard hot-rodding.
His audience skews heavily male and toward the 35-and-older bracket, reflecting the muscle car and classic truck demographic rather than the broader youth-oriented automotive space. That older, purchase-ready following explains a sponsor mix anchored in lifestyle and wellness categories — AG1, Hone Health, and BRUNT Workwear — rather than traditional parts or tool brands, signaling that advertisers view his audience as financially established hobbyists with disposable income. With engagement running well above category norms and consistent output across both YouTube and Instagram, Finnegan occupies a durable position bridging legacy print-era car culture and the digital-native hot-rod audience, making him a reliable long-term partner for brands targeting pragmatic, hands-on American men.
finnegansgarage reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Automotive Media, Merchandise / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Hone Health and BRUNT Workwear. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive Media and related categories, finnegansgarage offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @finnegansgarage's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The channel is run by Mike Finnegan, an automotive journalist and TV host based in the United States. Beyond his personal YouTube garage content, he is best known to car enthusiasts as a co-host of Roadkill and the solo host of Faster With Finnegan, both on the MotorTrend app.
Mike Finnegan co-hosts Roadkill alongside David Freiburger on the MotorTrend app, one of the most popular automotive adventure shows in the enthusiast world. He also hosts his own series, Faster With Finnegan, on the same platform, where he takes on performance builds and speed challenges independently.
Roadkill Nights is an annual street-legal drag racing event connected to the Roadkill brand, held during the Woodward Dream Cruise in Michigan. Mike Finnegan has prepared and campaigned project vehicles at the event — including Stubby Bob, the Rotsun, and the Death Metal Charger — racing them against other competitors.
The Rotsun is one of the most recognizable project cars from the Roadkill universe — a Datsun-based build that Finnegan and co-host David Freiburger turned into a high-performance drag machine. The name is a play on 'rotten Datsun,' which fits the show's philosophy of extracting wild performance from cheap, thrashed vehicles.
Stubby Bob is a recurring named project vehicle in Mike Finnegan's Roadkill world, well-known enough among fans to be treated as a cast member in its own right. It has been resurrected and campaigned at events like Roadkill Nights, often with the kind of last-minute, on-camera mechanical drama the show is famous for.
The Death Metal Charger is a Dodge Charger project car in Mike Finnegan's stable, known for its rough and deliberately menacing appearance. It is among the vehicles Finnegan has prepped and raced at Roadkill Nights drag racing events.
Finnegan's 1967 Chevy C10 pickup sat untouched for roughly two years before he brought it back to life as a garage project, documenting the moment it ran again and then his first drive in the truck after the long layoff. The C10 build resonates strongly with fans because it represents the kind of classic American pickup most enthusiasts aspire to own and drive.
Boats are a genuine part of Mike Finnegan's content, not just a one-off — he has challenged some of the fastest boats on the East Coast in recent videos. His interest in anything powered by a loud engine extends well beyond cars and trucks to include performance watercraft.
FSMGARAGE.com is Mike Finnegan's personal merchandise store, where he sells branded apparel. He promotes it on Instagram with the tagline 'New Shirt Your Mom Might Not Like,' signaling that the designs lean into bold, irreverent automotive culture rather than safe, mainstream branding.
Recent sponsors on Finnegan's YouTube channel include BRUNT Workwear, AG1, Hone Health, SimpliSafe, and Upside. The mix of trades-friendly workwear, men's health, and nutrition brands maps closely to his audience, which skews overwhelmingly male and heavily toward the 35-and-older demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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