Financialfeministpodcast

The Financial Feminist podcast is hosted by Tori Dunlap, the founder of the personal finance platform Her First 100K. She built a massive following by going viral on TikTok with practical, feminist-framed money advice before expanding into long-form podcast content.

Her First 100K is Tori Dunlap's personal finance brand, named after her goal of saving $100,000 before age 25 — a milestone she actually hit. The Financial Feminist podcast is the flagship media property of that brand, and the podcast's Instagram account lists @herfirst100k directly as its host page.

Tori saved $100K through aggressive budgeting, salary negotiation, and early investing — a story she revisits often on the podcast as the founding premise of Her First 100K. That achievement became the credibility anchor for everything she teaches about women and wealth-building.

Yes, Tori Dunlap published a book titled Financial Feminist, which became a bestseller and deepened the themes she covers on the show — closing the gender wealth gap, investing, and treating financial independence as a form of feminist resistance. The book significantly expanded the podcast's audience after its release.

Episodes cover personal finance through an explicitly feminist lens — salary negotiation, investing for beginners, student loan strategy, budgeting, and the systemic gender pay gap. The show blends hands-on money tactics with broader conversations about economic inequality, and regularly features expert guests alongside Tori's own teaching segments.

The phrase captures the show's core argument: that financial independence is one of the most direct tools women have against structural inequalities like the gender pay gap and economic dependence on partners or employers. Rather than treating personal finance as gender-neutral, the podcast frames wealth-building specifically as an act of female empowerment.

The show is designed with women as the primary audience, but a significant portion of its Instagram following is male, suggesting the financial content resonates well beyond its intended demographic. The core tactics — negotiating raises, investing early, eliminating debt — are broadly applicable even if the framing centers on women's experiences.

Tori Dunlap went viral on TikTok with short, punchy personal finance videos aimed at women before the podcast became widely known, and that social media momentum funneled a large ready-made audience directly to the show. The brand now describes Financial Feminist as the world's biggest money podcast for women, a claim built on that early viral foundation.

The podcast publishes on all major audio platforms, with YouTube serving as its primary video home and Instagram as its most active social channel, where @financialfeministpodcast maintains an above-average engagement rate for the podcast category. The brand's hub is Her First 100K, which connects followers across all platforms.

The core audience is women in their mid-20s to early 40s, with the 25–34 age bracket making up the largest single segment — exactly the demographic navigating early investing, career negotiation, and major financial decisions for the first time. The United States accounts for the majority of listeners, with notable audiences also in the UK and India.