United States
Fili Sfakia is a Greek-American lifestyle and fashion creator based in Los Angeles who has built a substantial following around midsize and curve fashion, body confidence, and beauty.
Total Followers +0.9%
1.2M
Across Instagram, TikTok
Primary Platform
860K followers · 70% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +774 +0.1% | -111 -0.0% | +0 +0.0% | +663 |
| Last 30 days | +11K +1.2% | +667 +0.2% | +0 +0.0% | +11K |
| Last 90 days | +20K +2.4% | +2K +0.6% | +0 +0.0% | +22K |
| Last 365 days | +20K +2.4% | +2K +0.6% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fashion Nova Curve Curve / Plus Fashion | Long-term partnership | Long-term | — | |
| Royalton CHIC Cancun Travel / Hospitality | Sponsored content | 2025–2026 | — | |
| Amazon E-commerce / Affiliate | Channel sponsor | TikTok | Long-term | — |
| Dolcessa Swimwear Swimwear / Fashion | Sponsored content | 2025–2026 | — |
Fili Sfakia is a Greek-American lifestyle and fashion creator based in Los Angeles who has built a substantial following around midsize and curve fashion, body confidence, and beauty. Her handle nods to Sfakia, a region in Crete, and her Greek heritage surfaces regularly in her content — from captions written in Greek to travel posts from the island — giving her feed a personal cultural texture that distinguishes her from generic fashion accounts. She frames herself as a "Greek Goddess" teaching her audience to embody the same confidence, a positioning that threads through everything from outfit try-ons to self-love messaging. Her content spans Instagram Reels, styled lookbooks, and TikTok hauls, with a tone that is aspirational but grounded in relatability rather than unattainable luxury.
Her long-running partnership with Fashion Nova Curve is her most visible brand alignment, appearing across hashtags, tags, and captions with enough frequency to suggest an ambassador-level relationship rather than one-off deals. Amazon affiliate content also plays a consistent role in her TikTok output, pointing to a dual-revenue model that blends flat-fee brand deals with commission-based shopping. Her audience skews heavily female and concentrates in the 18–34 age band, a demographic coveted by apparel, beauty, and wellness brands targeting body-positive, style-conscious consumers. With engagement running well above category median on both platforms and a bridal content arc underway heading into 2027, she is well positioned to expand into wedding fashion, beauty partnerships, and honeymoon travel — categories that naturally extend her existing content pillars.
Fili_Sfakia reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Curve / Plus Fashion, Travel / Hospitality, E-commerce / Affiliate, a clear signal of fit for brands in those categories. Demonstrated partners include Fashion Nova Curve and Royalton CHIC Cancun. Engagement on Instagram runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Curve / Plus Fashion and related categories, Fili_Sfakia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fili_Sfakia's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sfakia is a historically rugged municipality on the southwestern coast of Crete, one of the most culturally proud regions of Greece. Fili uses it as a nod to her Greek heritage — she has posted from Greece in Greek, captioning one trip "Αγαπημένη Ελλάδα μου" (My beloved Greece), and her brand identity as a "Greek Goddess" runs throughout her content.
Yes, Fili_Sfakia openly identifies as Greek American — her Instagram bio leads with "Greek Goddess" and she tags her Greek travel posts with #greekameri. She has posted content from Crete and occasionally writes captions in Greek, weaving her heritage into her lifestyle and beauty brand.
Fili_Sfakia is a signed creator with Fashion Nova Curve, the brand's extended-size line, which is listed directly in her Instagram bio. She regularly names specific Fashion Nova Curve pieces in her posts — like the Jaded Cut Out Mesh Maxi Dress and the Nova Sculpt — so her followers can search and shop the exact items she's wearing.
Midsize in the fashion creator space generally refers to women who fall between straight sizes and plus sizes — typically around a size 10 to 16 — a group that has historically been underrepresented in both mainstream and curve fashion. Fili leans into this niche with hashtags like #midsize, #midsizeoutfits, and #midsizefashion, positioning herself as a go-to resource for outfit inspiration in that size range.
Fili_Sfakia is engaged and has been openly documenting her "Bridal Era" on social media, with her hashtag #2027bride pointing to a planned 2027 wedding. She's already folding bridal fashion content into her feed, tagging wedding dress posts as part of the journey.
Yes — her TikTok bio describes her as an "Amazon junkie," and Amazon curve and midsize fashion finds are a core pillar of her TikTok content. This makes her a popular source for followers looking for accessible, budget-friendly outfit options that work specifically for midsize and curvy body types.
Yes, Fili_Sfakia posted travel content from Royalton CHIC Cancun using the hashtag #partyyourway, which is the resort brand's official campaign tag — a strong signal of a brand collaboration or hosted stay. The Cancun content sits alongside her fashion and confidence posts as part of her broader lifestyle angle.
@signed_world is listed alongside her Fashion Nova Curve partnership in Fili_Sfakia's Instagram bio, and appears to be a creator talent or management network she is affiliated with. She also maintains a dedicated management email for brand inquiries, suggesting she works with formal representation for her partnerships.
Fili_Sfakia is primarily active on Instagram, where she has built a following well into the macro tier, and on TikTok, where she focuses on curve fashion, beauty, and fitness content. Instagram is her main platform for Fashion Nova Curve collaborations, while TikTok skews more toward Amazon finds and everyday styling.
Her audience is predominantly female — over two-thirds of her followers are women — with the largest share falling in the 25–34 age range, followed closely by 18–24-year-olds. The majority of her following is based in the United States, which aligns with her US-facing brand partnerships and English-language content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fili_sfakia · Instagram
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