Germany
Felix Laden is a German content creator who built his initial following through the gaming channel Dner before expanding his primary YouTube presence into a lifestyle-focused mix of travel, motorsport, automotive content, and personal vlogs.
Total Followers -0.1%
5.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.2M followers · 55% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$69K / IG post
After relocating to Mallorca, Felix sold his beloved Wiesmann GT MF4 — but not before completing a 7,000+ km final journey to the North Cape with fellow YouTuber 'izzi', documented as a 6-part YouTube series. The route mirrored a Scandinavian trip he made with YouTube friends a decade earlier.
Felix announced his permanent relocation to Mallorca in a YouTube video titled 'Ich bin dann mal weg', citing great weather, no remaining German business obligations, and finding personal happiness on the island. He had already owned a luxury villa in northern Mallorca since 2023.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -3695 -0.1% | +0 +0.0% | -3695 |
| Last 90 days | +0 +0.0% | -30541 -1.2% | +0 +0.0% | -30541 |
| Last 365 days | +0 +0.0% | -30541 -1.2% | +0 +0.0% | -30541 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| XTB Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Torras Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| DJI Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
Felix Laden is a German content creator who built his initial following through the gaming channel Dner before expanding his primary YouTube presence into a lifestyle-focused mix of travel, motorsport, automotive content, and personal vlogs. He represents a recognizable arc in German-language YouTube: a long-tenured creator who grew up with the platform and evolved alongside his audience rather than chasing a single niche. His dual-channel setup — Felixladen for life content, Dner for gaming — has allowed him to retain a core gaming fanbase while broadening his identity. That evolution is reflected geographically as well: he now splits his time between Cologne and Mallorca, a relocation he has documented openly and which feeds directly into the emigration and travel threads running through his content.
His audience is overwhelmingly male and concentrated in the German-speaking DACH region, a demographic profile that aligns naturally with his automotive, racing, and tech content pillars. The channel's engagement sits well above the category median, pointing to a loyal, repeat-viewer base rather than passive discovery traffic. Sponsor partnerships with DJI and NordVPN fit his travel-and-tech framing neatly, while XTB — a retail investment platform — signals that his audience has aged into financial decision-making territory, making him an attractive vehicle for brands targeting adult male consumers with disposable income. As German-language creators increasingly compete for a limited pool of premium brand budgets, Felix's cross-category range and durable audience relationship position him as a reliable mid-to-upper tier partner for automotive, travel, and consumer technology campaigns.
Felixladen reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Saily and XTB. Engagement on YouTube runs around 5.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Felixladen's tier (Mega, 5.8M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Yes — Felixladen and Dner are the same creator, Felix. His main channel (Felixladen) covers vlogs, travel, cars, and lifestyle, while the Dner channel is his dedicated gaming and Let's Play outlet. He links directly to the Dner channel from his Felixladen YouTube bio, making the connection official.
Felixladen emigrated to Mallorca, Spain, making Auswandern (moving abroad) one of the defining storylines of his channel. He now splits his time between Mallorca and Cologne, Germany, and documents the expat lifestyle as a recurring theme across his vlogs.
Yes — Felixladen describes himself as a racing driver in his TikTok bio and regularly produces motorsport content. He has posted about racetrack experiences he calls among his most extreme ever, and his content covers everything from grassroots circuit driving to following the Formula 1 world closely.
#Dnerstag is a wordplay on "Dner" — his gaming channel name — and "Donnerstag," the German word for Thursday, pointing to a recurring Thursday upload format. It functions as a scheduling hook that bridges his main lifestyle channel with his gaming output on the Dner channel.
Yes — Formula 1 is a recurring topic on the channel, and he recently published a video walking through the full F1 starting grid featuring all ten teams. His motorsport interest spans both hands-on track experiences and dedicated coverage of the top tier of the sport.
Current YouTube sponsors include NordVPN, DJI, XTB, Saily, and Torras. He has also featured AIDA Cruises as a travel partner and BMW in his automotive content, reflecting the premium-brand mix that fits his car, tech, and travel audience.
AIDA Cruises appears repeatedly in Felixladen's content, with hashtags like #aidacruises and #aidacosmamomente used across posts — tags strongly associated with branded and partnership content. This makes AIDA one of his most visible recurring travel collaborators.
In his Instagram bio, Felixladen describes himself as a "semi-retired internet filmmaker," signaling a deliberate step back from the high-volume upload grind toward fewer, more cinematic travel and lifestyle films. He still uploads regularly on YouTube, but the framing suggests quality over quantity is the current priority.
His gaming and Let's Play channel is called Dner, which he links directly from the Felixladen YouTube bio. The two channels serve different purposes — Felixladen for travel, cars, and lifestyle content, and Dner for gaming-focused videos.
Felixladen has over 3 million subscribers on his main YouTube channel, placing him firmly in the Mega creator tier within the German-speaking internet. Across all platforms combined, his total following exceeds 5 million, with YouTube and Instagram carrying the bulk of his audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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