Brazil
Felipe Scagliusi is a Brazilian pianist and music educator whose YouTube channel has built a focused following among Portuguese-speaking piano students serious about the instrument.
Total Followers +3.1%
276K
Across YouTube, Instagram
Primary Platform
YouTube
254K followers · 92% of audience
Engagement
12.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $547–$1.5K / IG post
A new episodic video format exploring canonical orchestral works premiered on his YouTube channel, signalling a broader content pivot beyond piano technique tutorials.
An editorial-style upload tackled the cultural stagnation of classical music reception, cross-promoting his sheet-music reading course at felipescagliusi.com.br.
After a decade of Portuguese-only content, he launched felipescagliusi.com and began publishing piano education material in English, targeting learners outside Brazil for the first time.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.4% | +475 +2.2% | +0 +0.0% | +1K |
| Last 30 days | +5K +2.0% | +4K +16.4% | +0 +0.0% | +9K |
| Last 90 days | +9K +3.7% | +17K +76.8% | +0 +0.0% | +26K |
| Last 365 days | +9K +3.7% | +17K +76.8% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
Felipe Scagliusi is a Brazilian pianist and music educator whose YouTube channel has built a focused following among Portuguese-speaking piano students serious about the instrument. Rather than chasing mass appeal with quick-fix tutorials, Scagliusi has staked out a deliberately narrow position: his content is aimed at dedicated amateurs who want to understand what they are doing, not just replicate it. His channel output blends technique-focused shorts — correcting common mechanical errors like bouncing during scale runs — with longer-form music appreciation episodes that walk through canonical works by Beethoven, Chopin, and Bach. That mix signals a creator comfortable moving between practical pedagogy and analytical listening, which is relatively uncommon in the crowded piano-tutorial space.
His engagement rate runs well above category norms, a reliable indicator that his audience is genuinely invested rather than passively subscribed — consistent with a self-selected community of learners returning for structured content. The audience skews heavily male and young-adult, with the vast majority based in Brazil, though a notable slice from South Korea suggests that classical repertoire content can cross language barriers even when instruction is in Portuguese. Scagliusi monetizes primarily through his own piano and music-appreciation courses rather than external brand sponsorships, which preserves editorial credibility and deepens the educator identity he has built. As his Instagram following accelerates, the channel is positioned to expand its reach among adult learners seeking substantive, no-shortcut music education.
Felipescagliusi is a natural fit for music-education and instrument brands — specifically digital piano and keyboard manufacturers (Roland, Yamaha, Casio), piano-learning apps (Flowkey, Simply Piano, Playground Sessions), sheet-music platforms, and classical music streaming services. His channel is positioned as a rigorous pedagogical resource for serious amateur pianists, built around canonical repertoire — Beethoven, Chopin, Bach, Mozart — which signals an audience with genuine investment in the craft rather than casual curiosity. The audience is overwhelmingly Brazilian and Portuguese-speaking, making him a strong vehicle for brands seeking domestic market penetration in Brazil, with secondary reach into South Korean and Taiwanese markets that carry their own robust classical music cultures. Posting cadence is consistent across both YouTube and Instagram, where follower growth has accelerated sharply in recent months. Engagement runs well above category norms on YouTube, indicating an active learner community rather than passive viewership — high value for sponsors whose conversion depends on motivated, skill-building audiences. While no third-party brand deals appear in available data, his own declared piano courses represent demonstrated monetization sophistication, positioning music-tech hardware and edtech platforms as the logical next-tier sponsor category.
Benchmark estimates for a creator at Felipescagliusi's tier (Mid, 276K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Felipescagliusi's YouTube channel is aimed specifically at beginner and intermediate students who feel stuck in their progress — he says this explicitly in his channel description. He is clear that the content is not for professional pianists, but for serious amateurs who want to improve with real effort rather than shortcuts.
His teaching philosophy is openly opposed to the YouTube trend of promising hacks or tricks that claim to instantly improve your playing. He argues that serious piano development requires genuine study and discipline, and he built his channel around that honest, demanding approach as a direct contrast to quick-fix content.
His channel features a numbered episode series dedicated to major classical works, including Beethoven's Symphony No. 5, Bach's Brandenburg Concerto No. 3, and Chopin's Nocturne Op. 9 No. 2. The format is structured as a guided deep-dive into each piece and composer, going well beyond basic tutorials.
He has dedicated short-form content to what he calls quicar — a bouncing or uneven wrist movement that many students develop when running scales. He advises students to identify and stop this habit early, framing it as one of the most common mechanical errors that slows progress at the intermediate level.
In addition to his free YouTube content, he offers paid online courses in piano and music appreciation, which he links directly from his Instagram profile. The courses appear to be a central part of his creator business and are aimed at the same serious-amateur audience as his YouTube channel.
He describes himself as both a pianist and a professor — in Portuguese, pianista e professor — on his Instagram profile. The depth of his content around classical repertoire and music theory reflects formal musical training, which distinguishes him from self-taught hobbyist channels on the platform.
He made a deliberate editorial choice to serve the large, often-neglected audience of adult hobbyists who study piano earnestly but without professional goals. He argues that most piano education content either talks down to total beginners or skips too far ahead, leaving serious amateurs without useful guidance.
His audience data shows South Korea as a notable secondary market, which is unusual for a Brazilian Portuguese-language channel. Classical music appreciation — especially the composers he covers like Chopin, Beethoven, and Bach — has a strong cultural following in South Korea, which likely drives cross-border discovery through YouTube's recommendation algorithm.
He has grown past 250,000 subscribers on YouTube, placing him solidly in the mid-tier for music education creators in Brazil. His engagement rate runs dramatically above the category average, which suggests his audience of serious piano students is far more active and loyal than typical music channel viewers.
Yes, his content is entirely in Brazilian Portuguese and is primarily designed for Brazilian students, who make up the overwhelming majority of his audience. Despite this, he has built a meaningful international following — particularly in South Korea — without producing content in any other language.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@felipescagliusi · YouTube
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