Brazil
Felipe Scagliusi is a Brazilian pianist and piano educator whose YouTube channel built a substantial mid-tier following by targeting a specific, often underserved segment: the serious amateur learner.
Total Followers +1.3%
277K
Across YouTube, Instagram
Primary Platform
YouTube
254K followers · 92% of audience
Engagement
10.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $587–$1.6K / IG post
Scagliusi debuted a numbered episodic format on his channel, with Episode 1 (Beethoven — Symphony No. 5) published in late July 2026, followed by episodes on Mozart and Chopin — a notable format pivot from standalone tutorials.
After a decade of publishing exclusively in Portuguese, Scagliusi launched an English-language site and began producing English piano-education content in 2025, signalling a deliberate push toward international audiences.
Scagliusi noted the milestone on his own blog, underscoring steady growth for a classical-piano education channel with a deliberately niche, no-shortcuts approach.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +720 +3.1% | +0 +0.0% | +720 |
| Last 30 days | +1K +0.4% | +3K +11.6% | +0 +0.0% | +4K |
| Last 90 days | +9K +3.7% | +20K +84.0% | +0 +0.0% | +29K |
| Last 365 days | +9K +3.7% | +20K +84.0% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
Felipe Scagliusi is a Brazilian pianist and piano educator whose YouTube channel built a substantial mid-tier following by targeting a specific, often underserved segment: the serious amateur learner. Rather than offering shortcut tutorials or viral technique hacks, he explicitly frames his channel as a resource for committed amateurs who have hit plateaus — a positioning stated in his own channel description. His content spans foundational technique (scale mechanics, motor coordination), classical repertoire analysis covering composers like Chopin and Mozart, and bilingual titles that extend his reach beyond Portuguese-speaking audiences. A recurring practice-challenge series, tracked with the hashtag #100diasnopiano, reinforces habitual audience return visits.
His viewership skews heavily male and concentrates in the 18–34 age bracket, with Brazil dominating but South Korea — a country with deep cultural investment in formal piano study — contributing a notable secondary share, lending the channel genuine cross-border credibility in classical education. Engagement runs well above category norms, a reliable signal of a loyal, returning audience rather than casual traffic. With Instagram growing rapidly and a course-selling funnel clearly visible in his profile, Scagliusi appears to be converting YouTube authority into a structured educational business. Partnerships with instrument accessory brands, digital sheet music platforms, or structured online learning tools would align closely with an audience that has self-selected for serious, sustained practice.
Felipescagliusi reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 10.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Felipescagliusi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Felipescagliusi's tier (Mid, 277K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Felipescagliusi's YouTube channel is aimed specifically at beginner and intermediate students who feel stuck in their progress — he says this explicitly in his channel description. He is clear that the content is not for professional pianists, but for serious amateurs who want to improve with real effort rather than shortcuts.
His teaching philosophy is openly opposed to the YouTube trend of promising hacks or tricks that claim to instantly improve your playing. He argues that serious piano development requires genuine study and discipline, and he built his channel around that honest, demanding approach as a direct contrast to quick-fix content.
His channel features a numbered episode series dedicated to major classical works, including Beethoven's Symphony No. 5, Bach's Brandenburg Concerto No. 3, and Chopin's Nocturne Op. 9 No. 2. The format is structured as a guided deep-dive into each piece and composer, going well beyond basic tutorials.
He has dedicated short-form content to what he calls quicar — a bouncing or uneven wrist movement that many students develop when running scales. He advises students to identify and stop this habit early, framing it as one of the most common mechanical errors that slows progress at the intermediate level.
In addition to his free YouTube content, he offers paid online courses in piano and music appreciation, which he links directly from his Instagram profile. The courses appear to be a central part of his creator business and are aimed at the same serious-amateur audience as his YouTube channel.
He describes himself as both a pianist and a professor — in Portuguese, pianista e professor — on his Instagram profile. The depth of his content around classical repertoire and music theory reflects formal musical training, which distinguishes him from self-taught hobbyist channels on the platform.
He made a deliberate editorial choice to serve the large, often-neglected audience of adult hobbyists who study piano earnestly but without professional goals. He argues that most piano education content either talks down to total beginners or skips too far ahead, leaving serious amateurs without useful guidance.
His audience data shows South Korea as a notable secondary market, which is unusual for a Brazilian Portuguese-language channel. Classical music appreciation — especially the composers he covers like Chopin, Beethoven, and Bach — has a strong cultural following in South Korea, which likely drives cross-border discovery through YouTube's recommendation algorithm.
He has grown past 250,000 subscribers on YouTube, placing him solidly in the mid-tier for music education creators in Brazil. His engagement rate runs dramatically above the category average, which suggests his audience of serious piano students is far more active and loyal than typical music channel viewers.
Yes, his content is entirely in Brazilian Portuguese and is primarily designed for Brazilian students, who make up the overwhelming majority of his audience. Despite this, he has built a meaningful international following — particularly in South Korea — without producing content in any other language.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@felipescagliusi · YouTube
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