Brazil
Felipe Neto — full name Felipe Neto Mello Rodrigues — is one of Brazil's most recognized digital creators, based in Rio de Janeiro and operating at the top tier of Portuguese-language entertainment on YouTube.
Total Followers +0.1%
83M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
48.1M followers · 58% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $169K–$372K / IG post
He announced a 2026 presidential pre-candidacy across social media — complete with a promised social platform called 'Nova Fala' — only to reveal 24 hours later that it was a marketing campaign for a dramatized audiobook of George Orwell's 1984, narrated by Lázaro Ramos.
After years of high-profile political engagement, Neto announced he would stop addressing political topics on his channels and return his focus to entertainment content creation.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.0% | +0 +0.0% | +3K |
| Last 30 days | +0 +0.0% | +47K +0.3% | +0 +0.0% | +47K |
| Last 90 days | +202K +0.4% | +46K +0.3% | +101K +0.6% | +348K |
| Last 365 days | +202K +0.4% | +46K +0.3% | +101K +0.6% | +348K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fortnite Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Ubisoft Entertainment Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Match Masters Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
Felipe Neto — full name Felipe Neto Mello Rodrigues — is one of Brazil's most recognized digital creators, based in Rio de Janeiro and operating at the top tier of Portuguese-language entertainment on YouTube. He began building his audience in the late 2000s with sharp, opinion-driven commentary videos, a format that distinguished him early in Brazil's nascent creator economy and helped establish him as a pioneer of the medium in the country. Over the years he transitioned from rant-style monologues into broader entertainment: challenges, reaction content, gaming integrations, and the kind of high-energy clickbait storytelling that sustains massive platform reach. He is also the founder of Play9, a digital media and talent company, which signals an evolution from solo creator to industry infrastructure — a move that sets him apart from peers who remained individual operators.
Felipe Neto reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Fortnite and Ubisoft Entertainment. Engagement on YouTube runs around 8.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Felipe Neto's tier (Mega, 83M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Felipe Neto and Luccas Neto are real brothers, and both became major YouTube personalities in Brazil. Luccas built his channel primarily around children's content, while Felipe targets a broader young-adult entertainment audience — making them one of the most successful sibling pairs in Brazilian digital media.
Play9 is a Brazilian entertainment and talent company co-founded by Felipe Neto, and it serves as the business backbone behind much of his content operations. Beyond managing his own career, Play9 also represents other Brazilian digital creators, making it one of the more influential creator-economy companies in the country.
Felipe Neto originally built his channel on edgier, adult-oriented comedy and commentary, then made a deliberate and widely-discussed pivot toward more family-friendly entertainment. That transition is frequently credited as a key reason his subscriber base expanded so dramatically, reaching a far wider demographic across Brazil.
Felipe Neto became one of the most prominent Brazilian creators to publicly criticize former president Jair Bolsonaro, using his platforms to voice political opposition during Bolsonaro's time in office. That stance earned him both a large wave of support and intense backlash, pushing him well beyond typical influencer territory into genuine public-debate figures in Brazil.
Honor of Kings features among Felipe Neto's most-used hashtags, indicating he has published both sponsored and organic content around the mobile battle game. Integrating gaming titles fits his broader content mix, which blends entertainment challenges, pop-culture commentary, and brand partnerships aimed at a predominantly young male audience.
Yes, Felipe Neto partnered with Fortnite for sponsored content on YouTube in late 2025. He has also worked with Ubisoft Entertainment and Match Masters around the same period, reflecting a consistent run of gaming-brand partnerships on his channel.
Felipe Neto is one of Brazil's true YouTube pioneers, having launched his channel in the early years of the platform — giving him well over a decade of continuous content creation at scale. That longevity is exceptionally rare among creators who still command a Mega-tier audience today, and it underpins the deep loyalty visible in his above-average engagement numbers.
Felipe Neto's content spans food challenges, gaming, comedic skits, reaction-style storytelling, and pop-culture commentary. Recent posts show him testing oddities like a deep-fried KitKat bar and building dramatic narrative hooks — a fast-paced entertainment style designed to drive shares and comments rather than passive viewing.
Felipe Neto is from Rio de Janeiro, Brazil, and creates content almost entirely in Portuguese. Over 80 percent of his combined audience is Brazilian, making him a domestic phenomenon rather than a creator whose reach is spread across multiple language markets.
Felipe Neto's YouTube channel has surpassed 47 million subscribers, placing him among the most-subscribed Portuguese-language creators on the platform. When combined with his Instagram and TikTok followings, his total cross-platform audience exceeds 80 million — firmly in the global Mega tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@felipeneto · YouTube
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