Benedetta Rossi is an Italian food creator based in the Marche countryside, where she films from a rural property alongside her husband Marco.
Total Followers +0.8%
6.9M
Across Instagram, TikTok
Primary Platform
5.5M followers · 80% of audience
Engagement
9.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $66K–$154K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +55K +1.0% | +0 +0.0% | +0 +0.0% | +55K |
| Last 90 days | +94K +1.7% | +0 +0.0% | +0 +0.0% | +94K |
| Last 365 days | +94K +1.7% | +0 +0.0% | +0 +0.0% | +94K |
Daily follower snapshots from CreatorDB's longitudinal index.
Benedetta Rossi is an Italian food creator based in the Marche countryside, where she films from a rural property alongside her husband Marco. She launched the "Fatto in Casa da Benedetta" (Made at Home by Benedetta) platform over fifteen years ago as a simple recipe blog, gradually expanding into YouTube — where she built one of Italy's largest food audiences — and later Instagram and TikTok. Her breakout came from a consistent commitment to genuinely accessible home cooking: no chef techniques, no elaborate equipment, just recognizable Italian dishes made in a real domestic kitchen. She has also authored multiple cookbooks that sold strongly across Italy.
Fattoincasadabenedetta reaches an audience concentrated in ITA primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 9.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in food and related categories, Fattoincasadabenedetta offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fattoincasadabenedetta's tier (Mega, 6.9M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Fatto in casa da Benedetta" is Italian for "homemade by Benedetta," a name that perfectly sums up the channel's identity: unpretentious, from-scratch Italian recipes made at home by Benedetta Rossi. The phrase has become so recognizable in Italy that fans treat it as shorthand for trustworthy, achievable home cooking.
Benedetta Rossi is married to Marco Gentili, who regularly appears with her in videos and handles much of the production and behind-the-scenes management of the channel. Their on-screen dynamic as a couple is one of the most familiar and warmly received parts of her brand.
Yes, Benedetta Rossi has appeared on Italian television, most notably on the Real Time channel, where her warm, home-cooking format translated naturally from social media to broadcast. That TV presence helped extend her already massive Italian fanbase well beyond the digital space.
The ciambella ricotta e limone — a soft, moist ring cake made with ricotta cheese and lemon — is one of Benedetta Rossi's most searched and most replicated recipes. It became a signature bake associated with her channel precisely because it uses everyday pantry ingredients and delivers consistently good results, which is the promise at the heart of everything she makes.
According to her own bio, Benedetta Rossi has been sharing recipes, tips, and cooking ideas for over 15 years, making her one of Italy's longest-established food content creators. She was building a loyal audience through her blog well before short-form video became the dominant format.
AGCOM is Italy's media and communications regulator, and its influencer registry requires high-reach creators to formally register and disclose commercial activities. By listing "In elenco AGCOM," Benedetta Rossi is complying with Italian law and transparently flagging her professional status to both followers and brand partners.
Yes — Benedetta Rossi's orto (vegetable garden) appears regularly in her content, and she frequently cooks with produce she has grown herself. The garden reinforces her self-sufficient, genuinely homemade lifestyle, which is a core reason her audience trusts that her recipes reflect real home cooking rather than a studio production.
Yes, Benedetta Rossi has published several cookbooks that bring her online recipes into print, giving fans a way to cook from her collection without a screen. The books follow the same philosophy as her social media: simple steps, accessible ingredients, and results that feel achievable in any home kitchen.
Benedetta Rossi is from the Marche region of central Italy, in the area around Fermo, and her cooking reflects the honest, ingredient-led traditions of that part of the country. Her rural setting — farmhouse kitchen, vegetable garden, countryside backdrop — is as recognizable to Italian fans as her recipes themselves.
Benedetta Rossi has built one of the largest food creator audiences in Italy, with over five million followers on Instagram and over one million on TikTok. Her Instagram engagement runs several times above the category average, which signals a community that actively cooks along with her rather than just passively scrolling past.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fattoincasadabenedetta · Instagram
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