United States
Fast Company is a business and technology publication founded in 1995 by Alan Webber and Bill Taylor, both former editors at Harvard Business Review.
Total Followers +0.7%
961K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
147K followers · 15% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$27K / IG post
The flagship annual event features four days of programming with top business leaders, celebrities, and execs from Nike, Spotify, Walmart, and others.
Now in its ninth year, the program highlights projects tackling energy, sustainability, education, and technology — winners featured in the Summer 2026 print issue.
About 13 employees were cut, including several Fast Company journalists and Inc. editors.
The strategy shift aims to reduce dependence on volatile web traffic and grow direct consumer revenue, with CEO Stephanie Mehta projecting double-digit consumer revenue growth for 2025.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.2% | +116 +0.3% | +1K |
| Last 30 days | +0 +0.0% | +6K +0.8% | +491 +1.4% | +6K |
| Last 90 days | +1K +0.7% | +17K +2.2% | +4K +11.9% | +22K |
| Last 365 days | +1K +0.7% | +17K +2.2% | +4K +11.9% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
Fast Company is a business and technology publication founded in 1995 by Alan Webber and Bill Taylor, both former editors at Harvard Business Review. Published by Mansueto Ventures, the brand built its identity around the idea that business innovation and social progress are inseparable — a positioning that remains central to its editorial voice today. Its digital channels extend that print legacy into video and short-form content, covering leadership, workplace culture, emerging technology, and design with a tone that sits between journalistic authority and forward-looking optimism. The YouTube channel, which anchors its video strategy, produces content spanning economic analysis, opinion, and pop-culture-adjacent business commentary, while Instagram handles a broader mix of editorial graphics and short-form video. TikTok, though the smallest platform by audience size, shows notably strong engagement relative to its following.
The audience skews heavily male and trends older than most digital-native media brands, with a significant concentration in the 35-and-above cohort — reflecting a readership of working professionals and executives rather than early-career browsers. Geographic reach is predominantly English-speaking, with the United States as the dominant market and meaningful secondary audiences in the UK, Canada, and India. Hashtag usage around events like FCFestival signals an event and community strategy that extends brand equity beyond passive content consumption. From a commercial standpoint, Fast Company's rate card positions it as a mid-tier media property for sponsored integrations, competitive for B2B and enterprise-facing brands seeking credibility with decision-makers. As the line between business journalism and branded thought leadership continues to blur, Fast Company's cross-platform presence and above-median engagement suggest it retains genuine audience pull in a crowded professional-media landscape.
Fastcompany reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in business and related categories, Fastcompany offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Fastcompany's tier (Mid, 961K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Fast Company Innovation Festival — often tagged as #FCFestival — is an annual multiday event held in New York City that brings together business leaders, entrepreneurs, and designers for talks and workshops on the future of business. It functions as a live extension of Fast Company's editorial mission and typically draws speakers from across the technology, design, and leadership worlds.
Fast Company's Most Innovative Companies is one of the most closely watched annual business media rankings, recognizing organizations across dozens of industries that are moving the needle on technology, design, and social impact. Being named to the list has become a meaningful milestone for both startups and established corporations, and it anchors one of the publication's flagship print and digital packages each year.
Yes, Fast Company produced content tied to Hillary Clinton and Chelsea Clinton's Apple TV+ docuseries Gutsy, which spotlighted extraordinary women doing bold and unconventional work. The coverage fit squarely within Fast Company's editorial focus on leadership and impact, and the hashtags #hillaryclinton, #appletv, and #gutsy all appeared in their social content around that release.
Fast Company is owned by Mansueto Ventures, the Chicago-based media company founded by entrepreneur Joe Mansueto. Mansueto Ventures also owns Inc. magazine, making it the parent company of two of the most prominent American business media brands under one roof.
Fast Company and Inc. are separate publications, though both are owned by the same parent company, Mansueto Ventures. Inc. tends to center on entrepreneurship and growing private companies, while Fast Company's identity is built around innovation, progressive business ideas, technology, and design.
The #FreeBenAndJerrys hashtag in Fast Company's content connects to the high-profile dispute between Ben & Jerry's independent board and its parent company Unilever over brand autonomy and the company's social mission. Fast Company covered the story as a real-world case study in corporate ownership versus brand values — a subject that sits directly in its innovation and impact editorial lane.
Fast Company covers BTS because the group represents a genuinely significant business and cultural phenomenon beyond music — their fandom economy, global brand partnerships, and influence on marketing and social media strategy are all legitimate subjects for a business innovation publication. This kind of crossover between pop culture and business is consistent with Fast Company's editorial focus on ideas that are reshaping industries.
Yes, Fast Company continues to publish a print magazine alongside its digital and social presence. The print edition is known for its design-forward layouts and anchors major annual packages, including the Most Innovative Companies and Most Creative People in Business issues, which remain widely shared in business circles.
Fast Company uses that phrase to signal that its editorial coverage extends beyond profit metrics to include sustainability, social impact, workplace equity, design ethics, and technology's role in society. This positioning deliberately sets it apart from more finance-first outlets and explains why its coverage spans topics from corporate strategy to cultural movements like the ones reflected in its #BTS and #wellness content.
Fast Company's social following skews heavily toward working professionals, with a large share of its audience aged 35 and older — reflecting the seniority level of its target reader rather than a younger general-interest crowd. Its reach is concentrated in the United States, with meaningful secondary audiences in the United Kingdom, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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