United States
Farnoosh Torabi is an Iranian-American personal finance journalist, author, and podcast host with more than two decades of experience in financial media.
Total Followers +0.3%
59K
Across Instagram
Primary Platform
YouTube
59K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3K / IG post
Farnoosh Torabi's Webby-winning personal finance podcast So Money crossed the 40 million download mark, up from the 30 million figure cited in earlier bios — a notable growth milestone for the long-running show.
Torabi announced a new literary workshop called Book to Brand, opening early-bird registration — expanding her offerings beyond the podcast into author coaching and brand-building education.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 59,116 | +171 | 2.5% | 2.1 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +12 +0.0% | +0 +0.0% | +0 +0.0% | +12 |
| Last 30 days | +171 +0.3% | +0 +0.0% | +0 +0.0% | +171 |
| Last 90 days | +473 +0.8% | +0 +0.0% | +0 +0.0% | +473 |
| Last 365 days | +473 +0.8% | +0 +0.0% | +0 +0.0% | +473 |
Daily follower snapshots from CreatorDB's longitudinal index.
Farnoosh Torabi is an Iranian-American personal finance journalist, author, and podcast host with more than two decades of experience in financial media. She is best known as the creator and host of So Money, a long-running podcast that has surpassed forty million downloads and earned a Webby Award — a milestone that cements her standing as one of the more durable voices in the personal finance audio space. Her career spans television appearances, multiple authored books on money management, and a steady presence on the speaking circuit, where she addresses audiences on topics ranging from salary negotiation to entrepreneurial finance. That institutional credibility distinguishes her from the newer wave of social-first finance creators.
On Instagram, where her active micro-tier following skews toward women in their twenties and early thirties, Torabi's content blends financial guidance with candid observations about midlife, parenting, and the realities of a career in media — a tone that reads more like a trusted peer than a brand ambassador. Posts touching on family allowances and perimenopause alongside sponsored integrations suggest a creator comfortable mixing personal narrative with monetized content. Her audience is heavily U.S.-based with modest English-speaking international reach. For brands in financial services, wellness, or women-focused products, the combination of editorial credibility, an engaged niche following, and above-median engagement relative to her tier makes her a considered rather than mass-reach partnership, suited to brands that value authority signals over raw scale.
Farnooshtorabi sits firmly in the personal finance and entrepreneurship category, making her a natural fit for fintech apps, banking and investment platforms, insurance products, and women-focused financial wellness brands. Her standing as a two-decade financial journalist and host of the Webby Award-winning 'So Money' podcast—carrying tens of millions of downloads—grants her a credibility premium that most micro-tier creators cannot offer, meaningfully elevating the associative value of any sponsor placement. The audience is predominantly U.S.-based and English-speaking, a high-value geography for financial services advertisers, with a female-majority skew that aligns well with brands targeting women's economic empowerment and midlife financial planning. Engagement runs materially above the category median, suggesting an active, trust-invested community with genuine purchase-intent responsiveness rather than a passive follower base. Posting cadence is consistent, reducing inventory risk for campaign planning. Confirmed #sponsored content and a dedicated talent management contact at ALK Talent signal a professionally managed partnership pipeline. Beyond fintech, plausible adjacencies include professional development platforms, continuing education products, and women's wellness brands given the emerging midlife lifestyle thread in her recent content.
Benchmark estimates for a creator at Farnooshtorabi's tier (Micro, 59K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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So Money is Farnoosh Torabi's personal finance podcast built around candid conversations about money stories, financial mindsets, and real-life money decisions from guests across business, media, and everyday life. The show blends expert interviews with honest, practical advice aimed at helping listeners build a healthier relationship with money.
So Money has surpassed 40 million downloads, placing it among the most-listened-to independent personal finance podcasts in the US. The show also earned a Webby Award, adding critical recognition on top of its massive listener base.
Yes, Farnoosh Torabi has authored multiple personal finance books, including When She Makes More and Psych Yourself Rich. Her books extend her work as a financial journalist and educator, covering topics from money mindset to the financial dynamics of modern relationships.
When She Makes More addresses the financial and relationship dynamics that arise when a woman out-earns her male partner. Farnoosh Torabi uses research and real stories to help couples navigate the emotional and practical side of reversed income roles, a topic closely associated with her career as a financial expert.
Yes, Farnoosh Torabi is Iranian-American, and her immigrant family background has been a recurring thread in how she talks about money, ambition, and financial resilience. Her heritage has informed her broader perspective on financial empowerment throughout her two-decade journalism career.
Yes, Farnoosh Torabi has been open about experiencing perimenopause and weaves that topic into her content alongside personal finance and career conversations. She's been candid that perimenopause doesn't pause for professional obligations, bringing a refreshingly honest midlife perspective to her platform.
Farnoosh Torabi has shared that her family went through a few failed attempts before landing on a compensation system that actually worked for their kids. As a financial educator, she advocates for giving children hands-on experience with earning, saving, and spending as early as possible.
Farnoosh Torabi spent over 20 years as a financial journalist, author, and television commentator before launching So Money. She built her reputation through major media outlets and broadcast networks as a trusted personal finance authority, well before podcasting or social media existed as creator platforms.
Yes, Farnoosh Torabi has appeared on major television networks and programs as a personal finance commentator across her two-decade media career. That broadcast background helped cement her credibility as a financial educator long before she built her own podcast and social following.
Farnoosh Torabi is primarily active on YouTube and Instagram, where she shares personal finance education, midlife reflections, and content connected to the So Money podcast. Her audience is predominantly US-based and skews toward women in their twenties and thirties.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@farnooshtorabi · YouTube
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