United States
Farnoosh Torabi is a U.S.-based personal finance journalist, author, and podcast host with more than two decades of experience covering money, careers, and economic empowerment.
Total Followers +0.3%
59K
Across Instagram
Primary Platform
YouTube
59K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3K / IG post
Torabi announced a new literary workshop called Book to Brand, promoted across her podcast network on Apple Podcasts, Audible, and iHeart, with early bird registration actively open.
The Webby-winning podcast, named a best podcast by The New York Times, Time Magazine, Real Simple, and MSNBC, crossed both the 40 million download and 1,500-episode milestones.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 59,116 | +171 | 2.5% | 2.1 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +12 +0.0% | +0 +0.0% | +0 +0.0% | +12 |
| Last 30 days | +171 +0.3% | +0 +0.0% | +0 +0.0% | +171 |
| Last 90 days | +473 +0.8% | +0 +0.0% | +0 +0.0% | +473 |
| Last 365 days | +473 +0.8% | +0 +0.0% | +0 +0.0% | +473 |
Daily follower snapshots from CreatorDB's longitudinal index.
Farnoosh Torabi is a U.S.-based personal finance journalist, author, and podcast host with more than two decades of experience covering money, careers, and economic empowerment. She is best known as the creator and host of So Money, a long-running podcast that has surpassed forty million downloads and earned a Webby Award — a milestone that established her as one of the more credible independent voices in financial media. Torabi has authored multiple books on personal finance and has contributed to major editorial outlets throughout her career, building a reputation grounded in accessible, research-backed financial guidance rather than aspirational lifestyle content.
On Instagram, her content has evolved noticeably toward midlife and identity themes — perimenopause, parenting choices around money, and the texture of life in one's forties — layered on top of her financial foundation. This positions her at an interesting intersection of personal finance and women's wellness, which her predominantly female, younger-skewing audience reflects. That demographic mix suggests her core podcast listeners are discovering her social content rather than the reverse. For brands, she represents a credible, editorial-adjacent partner suited to fintech, financial services, health, and professional development categories — and her above-median engagement rate at micro-tier scale indicates an audience that is genuinely responsive rather than passive.
Farnooshtorabi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Farnooshtorabi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Farnooshtorabi's tier (Micro, 59K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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So Money is Farnoosh Torabi's personal finance podcast built around candid conversations about money stories, financial mindsets, and real-life money decisions from guests across business, media, and everyday life. The show blends expert interviews with honest, practical advice aimed at helping listeners build a healthier relationship with money.
So Money has surpassed 40 million downloads, placing it among the most-listened-to independent personal finance podcasts in the US. The show also earned a Webby Award, adding critical recognition on top of its massive listener base.
Yes, Farnoosh Torabi has authored multiple personal finance books, including When She Makes More and Psych Yourself Rich. Her books extend her work as a financial journalist and educator, covering topics from money mindset to the financial dynamics of modern relationships.
When She Makes More addresses the financial and relationship dynamics that arise when a woman out-earns her male partner. Farnoosh Torabi uses research and real stories to help couples navigate the emotional and practical side of reversed income roles, a topic closely associated with her career as a financial expert.
Yes, Farnoosh Torabi is Iranian-American, and her immigrant family background has been a recurring thread in how she talks about money, ambition, and financial resilience. Her heritage has informed her broader perspective on financial empowerment throughout her two-decade journalism career.
Yes, Farnoosh Torabi has been open about experiencing perimenopause and weaves that topic into her content alongside personal finance and career conversations. She's been candid that perimenopause doesn't pause for professional obligations, bringing a refreshingly honest midlife perspective to her platform.
Farnoosh Torabi has shared that her family went through a few failed attempts before landing on a compensation system that actually worked for their kids. As a financial educator, she advocates for giving children hands-on experience with earning, saving, and spending as early as possible.
Farnoosh Torabi spent over 20 years as a financial journalist, author, and television commentator before launching So Money. She built her reputation through major media outlets and broadcast networks as a trusted personal finance authority, well before podcasting or social media existed as creator platforms.
Yes, Farnoosh Torabi has appeared on major television networks and programs as a personal finance commentator across her two-decade media career. That broadcast background helped cement her credibility as a financial educator long before she built her own podcast and social following.
Farnoosh Torabi is primarily active on YouTube and Instagram, where she shares personal finance education, midlife reflections, and content connected to the So Money podcast. Her audience is predominantly US-based and skews toward women in their twenties and thirties.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@farnooshtorabi · YouTube
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