Farmhouseonboone

About Farmhouseonboone

Lisa Bass, the creator behind Farmhouseonboone, is a US-based homemaking and homesteading content creator who built her audience around a documented return to slower, more intentional living. A mother of nine, she centers her YouTube channel — her primary and strongest-performing platform — on from-scratch cooking, sourdough baking, fermentation, sewing projects, and natural home decor, all framed around family life on a rural farmhouse property she has been actively building and restoring. Her content style is warm but practical, leaning tutorial-heavy rather than aspirational-vague, which helps explain her engagement rate running well above the category median.

Her audience skews toward women aged 35 and older, a demographic with strong purchasing intent in the home, wellness, and food categories — a fit reflected clearly in her sponsor roster, which includes Thrive Market, Needed, Birch Living, and Quince, all brands aligned with health-conscious, quality-over-convenience values. The 80% US concentration keeps her positioning tightly domestic, but her cross-platform reach spanning YouTube, Instagram, and TikTok gives brands meaningful layered exposure. As interest in homesteading and regenerative home practices continues to grow among older millennial and Gen X women, Farmhouseonboone sits in a well-differentiated position within the lifestyle-homemaking space.

Why brands partner

Farmhouseonboone reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Personal Care / Natural Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Needed and Birch Living. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Personal Care / Natural Beauty and related categories, Farmhouseonboone offers a defined, creative-fit audience rather than broad, low-intent impressions.