Last updated just now · Jul 25, 2026, 4:33 PM
Family & Lifestyle 🏳 NLD

Familielakap

Full Creator Stats Live · Updated 2026-07-25

Familielakap is a Dutch-language family lifestyle channel built around the day-to-day life of the Lakap family — led by Esra and Seran Lakap, who document their household, their children's milestones, and shared experiences across YouTube, TikTok, and Instagram.

NicheFamily & Lifestyle TierMacro Engagement1.9%
Open full profile → @familielakap on YouTube

Total Followers +0.0%

1.6M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

841K followers · 54% of audience

Engagement

1.9%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $4.7K–$12K / IG post

Familielakap on Instagram
Familielakap on Instagram
Familielakap on Instagram
Familielakap on Instagram
View on Instagram 21K likes →
View on Instagram 16K likes →
View on Instagram 12K likes →
View on Instagram 10K likes →
Recent news · 3 items

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 841,000 +1K 1.9% 3.3 6 days ago
Instagram 235,389 -588 4.4% — 1 months ago
TikTok 489,500 +0 4.2% 0.2 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -165 -0.1% +0 +0.0% -165
Last 30 days +1K +0.1% -588 -0.3% +0 +0.0% +421
Last 90 days +2K +0.2% -1977 -0.8% +0 +0.0% +41
Last 365 days +2K +0.2% -1977 -0.8% +0 +0.0% +41

Audience Demographics

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163K350K538K726K914K Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Sep 2025 —
Sponsored content YouTube — —
Sponsored content YouTube — —
Background

About Familielakap

Familielakap is a Dutch-language family lifestyle channel built around the day-to-day life of the Lakap family — led by Esra and Seran Lakap, who document their household, their children's milestones, and shared experiences across YouTube, TikTok, and Instagram. Based in Dubai after relocating from the Netherlands, the channel leans into a warm, candid style: birthday celebrations, holiday traditions like Sinterklaas, travel moments from the Gulf, and light-hearted challenges that involve the whole family. The content sits at the intersection of family vlogging and entertainment-driven comedy sketches, with occasional gaming content broadening appeal to younger viewers. The Dutch title — 'Familie' simply meaning 'family' — signals an accessible, community-first identity that has resonated strongly with a Dutch-speaking audience across the Netherlands and Belgium.

The audience skews toward adults in the 25–44 range, many of whom are likely parents themselves, which explains the above-median engagement the channel maintains despite its macro-tier reach. The geographic concentration in the Netherlands and Belgium makes Familielakap a well-defined buy for brands targeting Dutch-speaking European consumers, and their Dubai base adds a lifestyle-aspiration layer that broadens creative possibilities. A partnership with Bybit suggests the channel has begun attracting fintech and crypto advertisers — a category that often targets internationally mobile, financially active audiences. With consistent cross-platform activity and a family format that naturally evolves as the children age, Familielakap is positioned as a durable mid-to-macro family creator for brands seeking Dutch-language reach with genuine household penetration.

Brand fit

Why brands partner

Familielakap reaches an audience concentrated in NLD primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Technology / Networking, Home / Sleep, a clear signal of fit for brands in those categories. Demonstrated partners include Bybit and Fritz!Box (AVM). Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Familielakap's tier (Macro, 1.6M combined followers, NLD). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who are Esra and Seran Lakap?

Esra and Seran Lakap are the two main personalities behind Familie Lakap, one of the larger Dutch-language family YouTube channels in the Netherlands. They document their family life, personal milestones, and day-to-day moments together, and each runs their own Instagram and Snapchat accounts under @esralakap and @seran_lakap.

Where does Familie Lakap live now?

Familie Lakap is currently based in Dubai, as listed in their Instagram bio. Despite living abroad, the vast majority of their audience is in the Netherlands and Belgium, and all their content is produced in Dutch.

Who is Devran from Familie Lakap?

Devran, who appears on social media as @devranlakap, is a family member who features regularly in Familie Lakap's content and is described as a teenager. The channel has dedicated posts to celebrating his birthday milestones.

Who is Ilaytje in Familie Lakap?

Ilaytje is one of the younger children featured on the Familie Lakap channel, who recently celebrated turning 10 years old. The family regularly turns personal milestones like birthdays and growing-up moments into content across YouTube and TikTok.

What is Familie Lakap's Snapchat?

Familie Lakap's members are on Snapchat under the handles @esralakap and @seran_lakap, which are listed directly in the channel's YouTube bio. These match their Instagram accounts of the same names.

Does Familie Lakap have a Bybit sponsorship?

Yes, Familie Lakap partnered with Bybit, the global cryptocurrency exchange, for sponsored content on YouTube. This kind of fintech collaboration is notable for a family lifestyle channel and reflects the adult skew in their Dutch-speaking audience.

Has Familie Lakap made content in Abu Dhabi?

Yes, Familie Lakap has created content in Abu Dhabi, as shown by the #inabudhabi hashtag used in their posts. With the family based in Dubai, nearby UAE destinations like Abu Dhabi fit naturally into their travel and lifestyle content.

Does Familie Lakap make gaming videos?

Yes, alongside their family vlogs and lifestyle content, Familie Lakap also produces gaming-related videos, including PvP gameplay and indie game content. This broad mix — from birthday celebrations to gaming sessions — reflects the range of interests across different family members on the channel.

What platforms is Familie Lakap on besides YouTube?

Beyond YouTube, Familie Lakap is active on TikTok, Instagram, and Snapchat. YouTube is their biggest platform with well over 800,000 subscribers, but they maintain a strong following on TikTok as well, with their Snapchat handles listed as @esralakap and @seran_lakap.

How many YouTube subscribers does Familie Lakap have?

Familie Lakap has surpassed 800,000 subscribers on YouTube, placing them firmly in the macro-creator tier within the Dutch-language content space. Their engagement rate consistently runs above the category median, pointing to a loyal and active fanbase primarily in the Netherlands and Belgium.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 4:33 PM · Slug: familielakap

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