Brazil
Falcao12oficial is a creator with a presence on Instagram (9,208,356 followers), TikTok (3,300,000 followers), based in Brazil.
Total Followers +0.9%
12.5M
Across Instagram, TikTok
Primary Platform
YouTube
9.2M followers · 74% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $111K–$258K / IG post
Speaking at the major iGaming industry event in Brazil, Falcão highlighted his role promoting responsible/conscious betting for ZeroUm and shared optimism about Brazil's national futsal team ahead of the World Cup.
The King of Futsal took to the court for a live exhibition match at Ginásio Costa Cavalcanti as the headline act of a multi-day futsal festival that also featured the Brazilian national team.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +120K +3.6% | +0 +0.0% | +120K |
| Last 30 days | +13K +0.1% | +103K +3.1% | +0 +0.0% | +116K |
| Last 90 days | -62617 -0.7% | +0 +0.0% | +0 +0.0% | -62617 |
| Last 365 days | -62617 -0.7% | +0 +0.0% | +0 +0.0% | -62617 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Adidas Brasil Sports / Apparel | Brand ambassador | Long-term | — | |
| Nyvelados Fashion / Clothing | Brand ambassador | Long-term | — | |
| Zero Um Bet Betting / Gaming | Brand ambassador | Long-term | — | |
| Ekobe Oficial Lifestyle | Brand ambassador | Long-term | — | |
| Altipisos Home / Flooring | Brand ambassador | Long-term | — | |
| Gela Boca Food & Beverage | Brand ambassador | Long-term | — |
Falcao12oficial is a creator with a presence on Instagram (9,208,356 followers), TikTok (3,300,000 followers), based in Brazil. Their content sits in the football & sport space. Their YouTube bio reads: "#OREI 👑 📌 @adidas @adidasbrasil 👔 @nyvelados 📍 @zeroum.bet Embaixador @ekobeoficial @altipisos @gelaboca.oficial Casado 💍 @lilifariav". The full audience and engagement breakdown is below.
Falcao12oficial reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Apparel, Fashion / Clothing, Betting / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas Brasil and Nyvelados. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Sports / Apparel and related categories, Falcao12oficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Falcao12oficial's tier (Mega, 12.5M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Falcão's real name is Alessandro Rosa Vieira. He earned the nickname "Falcão" — Portuguese for falcon — during his playing career, and it has since become his globally recognized identity both on the futsal court and across all his social media channels.
Falcão has scored over 3,000 goals across his professional futsal career, a milestone he highlights in his own social media bios. That extraordinary tally is central to his identity as the sport's most prolific scorer and one reason he is celebrated as an all-time great.
Falcão himself describes his legacy as the best futsal player in FIFA history, a claim supported by multiple FIFA Futsal World Player of the Year awards he collected during his peak career years. Whether measured by goals scored, individual honors, or global impact on the sport, he is the benchmark against which all other futsal players are compared.
Yes, Falcão is a sponsored partner of both Adidas and Adidas Brazil, which he lists at the very top of his Instagram bio. The partnership aligns with his status as futsal's most iconic figure and gives Adidas direct access to his audience of millions of football fans across Brazil.
Falcão is married to Lili Faria, whom he tags as @lilifariav in his Instagram bio alongside a ring emoji. She maintains her own social media presence, and the couple occasionally appears together in his content.
Nyvelados is a fashion and lifestyle brand that Falcão features prominently in his Instagram bio, marked with a clothing emoji and positioned ahead of his ambassador deals — suggesting a deeper ownership or co-founding role rather than a standard sponsorship. It represents a business venture that extends his brand beyond his futsal legacy into the fashion space.
Yes, Falcão and Ronaldinho share a well-documented friendship, and Falcão has posted about receiving personal invitations from Ronaldinho to share the stage, describing it as a privilege. The two Brazilian legends cross paths at skills and entertainment events, and the hashtag #ronaldinho appears in Falcão's content, making their connection a recurring theme for his audience.
Showbol is a freestyle futsal entertainment format that blends technical skill demonstrations with spectacle and showmanship — essentially the trick-shot, flair side of futsal made into a performance. Falcão is a natural fit given his legendary technique, and the #showbol hashtag appears regularly across his posts as a reflection of the content style his audience loves most.
"O Rei" is Portuguese for "The King," and Falcão places it at the very start of his Instagram bio alongside a crown emoji as his signature title. It reflects a career's worth of individual awards, record-breaking goal tallies, and a FIFA legacy that left him widely regarded as futsal's greatest player ever.
Yes, Falcão is listed as a brand ambassador for Zero Um Bet, a Brazilian sports betting platform, in his Instagram bio. This deal sits alongside a broader portfolio of partnerships that includes Adidas, Ekobe, Altipisos, and Gelaboca, reflecting the commercial demand that comes with being one of Brazil's most-followed sports personalities.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@falcao12oficial · YouTube
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