United States
Faith Ordway is a U.S.-based lifestyle and entertainment creator who built a macro-scale following across social platforms through a blend of humor, personal vlogging, and candid self-presentation.
Total Followers -0.8%
1.6M
Across Instagram
Primary Platform
YouTube
1.6M followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
The fitness/lifestyle creator released her first official single, produced by Justin Raisen and directed by Sean Kennedy, available on Spotify and YouTube. She had teased broader musical ambitions with an October 2025 TikTok captioned "i have a whole album waiting."
During a Twitch livestream, Ordway revealed she had been single for roughly three months, saying she stepped back from sharing personal life updates on social media after sustained online criticism about her relationship.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,577,650 | -13K | 3.1% | 2.1 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3155 -0.2% | +0 +0.0% | +0 +0.0% | -3155 |
| Last 30 days | -13094 -0.8% | +0 +0.0% | +0 +0.0% | -13094 |
| Last 90 days | -51589 -3.3% | +0 +0.0% | +0 +0.0% | -51589 |
| Last 365 days | -51589 -3.3% | +0 +0.0% | +0 +0.0% | -51589 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| YoungLA Fitness Apparel | Brand ambassador | Long-term | — | |
| MyFitnessPal Health & Fitness App | Sponsored content | Long-term | — |
Faith Ordway is a U.S.-based lifestyle and entertainment creator who built a macro-scale following across social platforms through a blend of humor, personal vlogging, and candid self-presentation. Her Instagram presence, which anchors her current reach, leans into a tongue-in-cheek, meme-adjacent aesthetic — her own bio cheekily labels the account a 'secret meme account' — while also documenting fashion, daily life, and personal milestones. She has expanded into music, with a self-promoted music video signaling creative ambitions beyond standard influencer content. Her audience skews young and predominantly American, with the 18-to-34 demographic making up the bulk of her following, and a near-even gender split that gives her broad lifestyle appeal.
On the brand partnership side, Ordway's documented affiliations with YoungLA — a direct-to-consumer fitness and lifestyle apparel brand with strong influencer roots — and MyFitnessPal place her squarely in the health-adjacent lifestyle space, even if her content tone is more casual than fitness-focused. Her engagement rate running roughly double the category median for a creator at her follower tier suggests genuine community investment rather than passive follower accumulation. With rate positioning in the mid-to-upper range for macro Instagram talent, she occupies a commercially attractive spot for brands targeting young adult U.S. consumers. If her music output continues to develop alongside her social presence, she is well-positioned to deepen her identity as a multi-format entertainment personality rather than a conventional lifestyle influencer.
Faithordway reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fitness Apparel, Health & Fitness App, a clear signal of fit for brands in those categories. Demonstrated partners include YoungLA and MyFitnessPal. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness Apparel and related categories, Faithordway offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Faithordway's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Faith Ordway's YoungLA discount code is FAITH. She is an official partner of YoungLA, the fitness and lifestyle clothing brand, and promotes the code directly across her social media presence.
Yes, Faith Ordway has released a music video, which she actively promotes in her Instagram bio. It signals a creative side beyond her fitness and lifestyle content, though music appears to be a secondary pursuit alongside her main influencer career.
Yes, Faith Ordway is a confirmed MyFitnessPal partner. She uses the #myfitnesspalpartner hashtag in her sponsored posts, making the nutrition and calorie-tracking app one of her named brand deals alongside YoungLA.
Faith Ordway references a secret meme account directly in her Instagram bio. It reflects the more casual, humor-driven side of her personality that sits alongside the polished fitness and lifestyle content she posts on her main channels.
Faith Ordway's confirmed fitness brand deals include YoungLA apparel and MyFitnessPal. Both partnerships align tightly with her fitness-forward personal brand — gym clothing on one side, nutrition tracking on the other.
YouTube is Faith Ordway's listed primary platform, but she has built a large, highly engaged audience on Instagram as well, sitting in the Macro influencer tier there. Her content strategy spans both platforms rather than being exclusive to one.
Faith Ordway posts personal blog-style lifestyle content with a clear fitness angle, evidenced by her partnerships with YoungLA and MyFitnessPal. She layers in humor and a meme-friendly personality on top of that, giving her feed a more relatable tone than a strict fitness account.
Faith Ordway is based in the United States, which is also where the large majority of her audience is concentrated. She produces and posts content primarily for a US-based fanbase, though she draws followers from the UK, Canada, India, and Brazil as well.
Faith Ordway's core audience is young adults, with the 18–24 age group making up the largest share of her following, closely followed by the 25–34 bracket. Her audience is split nearly evenly between women and men, with women holding a slight majority.
Faith Ordway has over 1.6 million total followers across her platforms, placing her firmly in the Macro influencer tier. Her Instagram engagement runs well above the category median, indicating an audience that is genuinely active rather than passively accumulated.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@faithordway · YouTube
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