United States
FailArmy is a US-based digital media brand operated by Jukin Media, the Los Angeles company that built its business around licensing and distributing user-generated viral video.
Total Followers +0.0%
40.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.5M followers · 43% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $48K–$113K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.1% | +0 +0.0% | +6K |
| Last 30 days | +0 +0.0% | +10K +0.2% | +0 +0.0% | +10K |
| Last 90 days | +0 +0.0% | +19K +0.5% | -97920 -0.5% | -79368 |
| Last 365 days | +0 +0.0% | +19K +0.5% | -97920 -0.5% | -79368 |
Daily follower snapshots from CreatorDB's longitudinal index.
FailArmy is a US-based digital media brand operated by Jukin Media, the Los Angeles company that built its business around licensing and distributing user-generated viral video. Launched in the early 2010s alongside the explosion of smartphone footage culture, FailArmy established itself as the defining destination for fail compilations — aggregating user-submitted clips of everyday mishaps, near-misses, sports blunders, and workplace disasters into consistently formatted weekly packages. The channel's content identity is built around recurring series like 'Best Fails of the Week' and 'Best CCTV Fails', each leaning on episodic titles that reward habitual viewing. Rather than a single on-camera personality, the brand's voice lives in its editing rhythm, its sardonic caption writing, and its curation instincts — a production model that has allowed it to sustain daily publishing across YouTube, TikTok, Instagram, and several FAST streaming platforms simultaneously.
FailArmy's audience skews heavily male and concentrates in the 18-to-34 demographic, making it a reliable vehicle for brands targeting young adult men in English-speaking markets — the United States, United Kingdom, and Canada together account for the bulk of its viewership. Engagement sits slightly below category median on YouTube, a pattern common to large aggregator channels where passive consumption is the norm, though TikTok performance shows considerably stronger interaction rates, suggesting the short-form format plays well with its core audience. As a Jukin Media property with established distribution across ad-supported streaming platforms, FailArmy is positioned less as an influencer play and more as a scaled media asset — one whose brand partnership value lies in reach and contextual adjacency to humor-driven, broadly relatable content rather than in a single creator's personal endorsement.
Failarmy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Failarmy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Failarmy's tier (Mega, 40.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
FailArmy is owned and operated by Jukin Media, a company that specializes in acquiring, licensing, and distributing user-generated viral video content. This makes FailArmy a media brand rather than a channel tied to any individual on-screen personality, which is why the content and posting style have stayed consistent for over a decade.
FailArmy accepts clip submissions directly from viewers through a dedicated submission link promoted across all their social profiles and in their YouTube description. If your footage is selected, it enters Jukin Media's licensing pipeline, which handles the legal and compensation side of using the clip on the channel.
When a clip is licensed through Jukin Media for use on FailArmy, the original creator may receive compensation as part of that licensing agreement. This is a core part of how Jukin Media operates — rather than pulling viral clips without permission, they acquire rights before the footage goes live on the channel.
Yes, FailArmy has expanded well beyond YouTube and social media to free ad-supported streaming services including Roku, Xumo, and Pluto TV. This makes FailArmy one of the few digital-native comedy compilation brands to successfully cross over into the connected TV space.
All video rights are handled by Jukin Media, FailArmy's parent company, which licenses clips from original creators before they appear on the channel. This licensing infrastructure is what separates FailArmy from many viral video aggregators that have faced copyright strikes or legal disputes over reposted footage.
Final Destination IRL is a recurring FailArmy series focused specifically on close-call moments — clips where people narrowly escape serious injury in seemingly impossible ways. The title is a direct nod to the horror film franchise, and the series has run for dozens of episodes on YouTube with a dedicated fanbase chasing the most extreme near-miss clips.
Caught on Camera is FailArmy's CCTV-focused compilation series, pulling surveillance footage of real accidents, mishaps, and unexpected moments from public and private cameras around the world. It reflects FailArmy's broader editorial approach of organizing clips into themed series rather than mixing everything into a single generic weekly dump.
FailArmy is entirely a brand and media operation, not a solo creator channel — it is owned and run by Jukin Media, which manages content acquisition, licensing, publishing, and distribution across platforms. There is no single host or personality associated with the channel, which is intentional to the format.
FailArmy's largest audience lives on TikTok, where it has accumulated tens of millions of followers — nudging past its already massive YouTube subscriber base. The brand maintains consistent daily posting across TikTok, YouTube, and Instagram, with TikTok also driving notably strong engagement compared to the other platforms.
FailArmy is one of the longest-running comedy compilation brands on the internet, with origins tracing back to the early 2010s when fail compilations first became a defining YouTube genre. Their flagship Fails of the Week series alone has run for hundreds of episodes, reflecting well over a decade of continuous weekly uploads under the Jukin Media umbrella.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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