Brazil
Exame is one of Brazil's most established business media brands, with roots stretching back nearly six decades to its founding in 1967 under Editora Abril.
Total Followers +1.1%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
701K followers · 15% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $44K–$102K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +981 +0.1% | +6K +0.2% | +4K +1.2% | +11K |
| Last 30 days | +7K +1.0% | +31K +0.9% | +15K +4.4% | +53K |
| Last 90 days | +23K +3.2% | +78K +2.2% | +36K +10.6% | +137K |
| Last 365 days | +23K +3.2% | +78K +2.2% | +36K +10.6% | +137K |
Daily follower snapshots from CreatorDB's longitudinal index.
Exame is one of Brazil's most established business media brands, with roots stretching back nearly six decades to its founding in 1967 under Editora Abril. Originally a print magazine focused on corporate Brazil, Exame has evolved into a fully digital-first news operation covering entrepreneurship, finance, macroeconomics, and technology — with artificial intelligence and ESG emerging as particularly prominent editorial pillars in recent years. Its content mix blends original reporting on Brazilian companies and startups, analysis of global market trends, and broader news with economic relevance. The publication maintains an active daily cadence across YouTube, Instagram, and TikTok, with Instagram carrying the largest share of its multi-million-follower footprint.
Exame occupies a natural home for Brazilian business, finance, and technology brands, functioning as a 59-year-old editorial institution rather than a personality-led channel. Its content mix — spanning entrepreneurship, AI adoption, ESG, careers, and macroeconomic news — positions it squarely within the financial services, fintech, corporate technology, and executive education verticals. The audience skews decisively male and toward working-age and senior professionals, a profile highly attractive to B2B software vendors, investment platforms, insurance providers, and management consultancies targeting Brazilian decision-makers. Posting cadence is near-daily across YouTube, Instagram, and TikTok, with TikTok showing notably strong recent growth and above-average engagement, offering sponsors both consistent brand exposure and an emerging younger professional touchpoint. The audience is concentrated in Brazil and overwhelmingly Portuguese-speaking, making the property most efficient for brands prioritizing domestic market penetration rather than pan-LATAM reach. Past editorial integrations with Chiesi (Italian pharma expanding in Brazil) and Technogym signal openness to international companies entering the market, with financial services, enterprise tech, corporate wellness, and ESG-adjacent categories representing the most credible and commercially defensible sponsorship territory.
Benchmark estimates for a creator at Exame's tier (Macro, 4.7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Exame is one of Brazil's most established business and entrepreneurship media brands, with nearly six decades of history covering the Brazilian corporate and startup ecosystem. Its editorial focus spans finance, technology, career trends, ESG, artificial intelligence, and bioeconomy, targeting professionals and business decision-makers.
Exame has been celebrating Brazilian entrepreneurship for 59 years, making it one of the country's most enduring business media institutions. The brand evolved from its print origins into a major multi-platform digital presence reaching millions across YouTube, Instagram, and TikTok.
Exame has made a strong shift toward digital media, with its main editorial hub now at exame.com and an active presence across social platforms under the handle @exame. The brand's identity today is firmly that of a digital-first business news outlet rather than a traditional print magazine.
Artificial intelligence has become one of Exame's core editorial pillars, appearing consistently in their top hashtags alongside terms like carreira and negocios. The outlet frames AI through a practical business lens — covering how it affects professions, corporate strategy, and the broader Brazilian economy.
Yes, ESG and bioeconomia are regular fixtures in Exame's content strategy, appearing among their most-used hashtags and editorial categories. This reflects the outlet's focus on sustainability-linked business trends that are increasingly central to Brazilian corporate governance and investment conversations.
Exame regularly covers global companies with a Brazilian footprint, including recent reporting on Italian pharmaceutical firm Chiesi's 50 years of operations in Brazil and fitness brand Technogym's expansion into the Brazilian market. The editorial angle typically focuses on local strategy and market impact rather than purely global corporate news.
Exame's audience skews heavily male — roughly four in five followers across platforms are men. The readership also leans toward older professionals, with the 45-and-above segment being the single largest age group, which fits squarely with a business and finance-focused outlet.
TikTok is currently Exame's fastest-growing platform by a significant margin, with growth running well ahead of both its Instagram and YouTube channels in recent months. Engagement on TikTok also runs above the category baseline, suggesting the outlet is finding strong resonance with a younger Brazilian business audience there.
Celebrating Brazilian entrepreneurship is literally Exame's stated editorial mission, and startup culture, scaling stories, and business innovation profiles are central to its identity. Coverage ranges from established corporations making strategic moves in Brazil to emerging companies and new entrepreneurial trends.
Exame publishes across YouTube, Instagram, and TikTok all under the handle @exame, with its main editorial content living at exame.com. Instagram holds the largest social following, YouTube is its primary long-form video platform, and TikTok is where its growth momentum is currently strongest.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@exame · YouTube
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