United Kingdom
Eviesamuel_ is a London-based cosmetic scientist who built her following around science-literate skincare content.
Total Followers +0.2%
106K
Across Instagram, TikTok
Primary Platform
YouTube
72K followers · 68% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -14 -0.0% | +99 +0.3% | +0 +0.0% | +85 |
| Last 30 days | +43 +0.1% | +194 +0.6% | +0 +0.0% | +237 |
| Last 90 days | +876 +1.2% | +1K +3.3% | +0 +0.0% | +2K |
| Last 365 days | +876 +1.2% | +1K +3.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Eviesamuel_ is a London-based cosmetic scientist who built her following around science-literate skincare content. Operating across Instagram and TikTok with the tagline 'I waste my money so you don't have to,' she reviews products through an ingredient-first lens — covering actives such as azelaic acid, tretinoin, chemical sunscreens, and hyaluronic acid. Her professional credential sets her apart: she actively debunks persistent skincare myths, including the widely repeated claim that mineral sunscreens are categorically better suited to darker skin tones. Her tone lands somewhere between accessible educator and candid critic, with a consistent willingness to call out cognitive dissonance in trend-driven skincare culture.
Her audience skews heavily female and concentrates in the 25–34 age band — a skincare-engaged demographic with real purchasing power and a preference for evidence over aesthetics. Despite being UK-based, her reach is notably global, with significant viewership across the United States, South and Southeast Asia, and Latin America, suggesting her ingredient-focused content travels well across diverse skin-type concerns. Sponsored work with Sol de Janeiro places her in the accessible-premium body care space, and the sknperfct contact branding points toward broader commercial ambitions. Her science-credentialed positioning makes her a compelling fit for clinical skincare brands and dermatologist-adjacent product lines seeking content with professional authority behind it.
Eviesamuel_ reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Body Care, a clear signal of fit for brands in those categories. Demonstrated partners include Sol de Janeiro. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Skincare / Body Care and related categories, Eviesamuel_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eviesamuel_'s tier (Mid, 106K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Eviesamuel_ is a qualified cosmetic scientist, a credential she leads with in both her Instagram and TikTok bios. That professional background is her main differentiator — she reviews products and breaks down ingredients from a formulation standpoint rather than purely from personal experience, which gives her takes a different weight compared to most beauty creators.
Eviesamuel_ lists sknperfct.com as her professional contact across her social profiles, suggesting it is her own business or brand tied to her work as a cosmetic scientist. She directs brand and partnership enquiries there, so it functions as the professional arm behind her content rather than just a personal page.
No — Eviesamuel_ has specifically challenged this idea, posting that mineral sunscreen is not better for darker skin, which pushes back against advice that circulates widely in beauty communities. Her broader position is that the best sunscreen is the one a person can actually tolerate wearing every day, prioritising consistency over formula type.
Yes. Eviesamuel_ has worked with Sol de Janeiro as a paid partner, promoting the Body Badalada lotion range — including a version with a glowing finish positioned as a summer staple. She discloses these posts as ads in her captions.
That phrase is her signature tagline and sums up her whole content approach — she personally tests and buys skincare products, then delivers science-informed verdicts so her audience can skip the costly trial and error. It also signals that her reviews often come from real purchases rather than gifted-only sends, which her audience tends to find more credible.
Eviesamuel_ covers both — body care is a clear pillar of her content, reflected in her consistent use of hashtags like #bodycare and #bodycareroutine alongside face-focused ingredients. Her Sol de Janeiro partnership around body lotions is a good example of body care featuring prominently in her sponsored work too.
Tretinoin features regularly in Eviesamuel_'s content as one of the prescription-strength ingredients she unpacks from a cosmetic science perspective. Rather than just sharing before-and-after results, she tends to explain how the ingredient actually works at a formulation level, which fits her broader educational angle.
Hyperpigmentation is one of the recurring themes across her content, showing up as a dedicated hashtag and threading through her posts on ingredients like azelaic acid and her sunscreen commentary. Her cosmetic science background means she goes beyond surface-level product recommendations and explains the underlying mechanisms.
Eviesamuel_ is based in London, United Kingdom, which she lists in her TikTok bio. Despite being a UK creator, her largest audience share comes from the United States, with significant followings also across Indonesia, India, Mexico, and Brazil.
Eviesamuel_ is active on Instagram and TikTok, posting skincare reviews, ingredient breakdowns, and body care content on both. YouTube is listed as her primary platform, and her TikTok runs a notably higher engagement rate than her Instagram, pointing to strong traction with short-form video.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eviesamuel_ · YouTube
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