United States
Nnedy Obiwuru, known online as Everylastlayer, is an Austin, Texas-based home décor creator whose channel name doubles as a design philosophy: that a truly considered space, like a well-developed character, reveals itself through accumulated detail.
Total Followers +0.6%
304K
Across Instagram, TikTok
Primary Platform
YouTube
163K followers · 54% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.3K–$8.1K / IG post
Modash's brand-tracking data confirms @everylastlayer posted a sponsored Instagram piece for The Home Depot in April 2026, consistent with the #homedepotpartner hashtag that appears regularly across her content.
Yahoo Lifestyle ran a feature on Obiwuru's renter-friendly DIY transformation project, highlighting her two-tone hallway walls and hotel-inspired design philosophy. Her projects are noted as typically costing between $170 and $300.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +81 +0.1% | +297 +0.2% | +0 +0.0% | +378 |
| Last 30 days | +651 +0.4% | +1K +0.8% | +0 +0.0% | +2K |
| Last 90 days | +11K +6.9% | +19K +13.3% | +0 +0.0% | +30K |
| Last 365 days | +11K +6.9% | +19K +13.3% | +0 +0.0% | +30K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
Nnedy Obiwuru, known online as Everylastlayer, is an Austin, Texas-based home décor creator whose channel name doubles as a design philosophy: that a truly considered space, like a well-developed character, reveals itself through accumulated detail. Operating across Instagram and TikTok with a combined mid-six-figure following, Obiwuru has built her brand around transforming rental apartments into spaces that evoke the warmth and polish of boutique hotels — all within the constraints renters actually face. Her content blends aspirational aesthetics with practical renter-friendly solutions, covering everything from bathroom overhauls to large-scale art placement and thrifted finds.
What makes Everylastlayer's positioning notable is the demographic contrast: despite operating squarely in the home décor space — a category that traditionally skews heavily female — her audience leans male and trends younger, concentrated in the 18-to-34 range. That crossover appeal, combined with engagement rates that run well above category norms on both platforms, signals content that resonates beyond the usual design enthusiast. A recurring Home Depot partnership anchors her in accessible, mainstream retail rather than luxury, reinforcing the renter-focused angle. As apartment living continues to define urban millennial and Gen Z households, Obiwuru's niche sits in a durable and commercially attractive sweet spot.
Everylastlayer reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home Improvement / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include The Home Depot. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home Improvement / Retail and related categories, Everylastlayer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Everylastlayer's tier (Mid, 304K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Everylastlayer's real name is Nnedy Obiwuru. She created the Everylastlayer brand as a home decor content creator based in Austin, Texas, where she documents the ongoing transformation of her own rental apartment into a boutique hotel-inspired space.
The name reflects her core decorating philosophy: that a beautifully designed home is built through careful, intentional layering of textures, objects, and details — every last one of them counts. Her bio puts it plainly: 'Like ogres and onions, your home also has layers,' a direct nod to the Shrek franchise.
It's a playful riff on Shrek's famous 'onions have layers' speech, which Nnedy applies to interior design — just as ogres (and onions) have depth, so does a well-decorated home. The quote sets the tone for her layering-first approach to apartment styling and doubles as a memorable brand statement.
Nnedy transforms her Austin rental to feel like a high-end boutique hotel, using layered decor, curated large-format art, and deliberate styling choices at every level of a room. The concept is built around proving that renters don't need to own property or spend a fortune to live in a space that feels polished and elevated.
Yes — renter-friendly decorating is one of the main pillars of her content, and she uses the hashtag #renterfriendly consistently across her posts. She focuses on techniques and products that avoid permanent alterations to walls or floors, making her advice directly applicable to apartment renters who can't paint, drill, or structurally renovate.
Yes, Home Depot is a named brand partner, which she tags as #homedepotpartner and #thdperfectmatch across her content. She incorporates their products into her apartment transformation projects, making it one of her most visible ongoing brand collaborations.
Nnedy has been documenting a multi-step bathroom makeover in her rental, aiming to turn it into a boutique hotel-style space. She's described it humorously as 'step 1 million' of the process, framing it as a long, evolving project she shares with her audience in real time rather than a single before-and-after reveal.
Large-format art is a signature element of her decorating style, and she tags #largeart frequently across her posts. She uses oversized pieces to anchor rooms and create a gallery-like, high-end feel in rental spaces where most people default to small or no wall art at all.
Thrifting is a regular part of her decorating process, reflected in the #thrift hashtag she uses consistently. She incorporates secondhand finds into her apartment styling, making the boutique hotel aesthetic more achievable for followers working with a realistic budget.
She is based in Austin, Texas and is active across Instagram, TikTok, and YouTube. The majority of her audience is in the United States, and her combined following across platforms sits well above 300,000.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@everylastlayer · YouTube
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