Brazil
Laine Gomes, the creator behind Eunonordeste, is a São Paulo-born travel content producer now living nomadically across Brazil's Northeast.
Total Followers +3.0%
1M
Across YouTube, Instagram
Primary Platform
YouTube
420K followers · 41% of audience
Engagement
12.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9K–$21K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +10K +1.7% | +0 +0.0% | +11K |
| Last 30 days | +3K +0.7% | +28K +4.6% | +0 +0.0% | +31K |
| Last 90 days | +5K +1.2% | +88K +14.6% | +0 +0.0% | +93K |
| Last 365 days | +5K +1.2% | +88K +14.6% | +0 +0.0% | +93K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Opera Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Prime Gourmet Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Livre e Leve Travel / Lifestyle | Brand ambassador | Long-term | — |
Laine Gomes, the creator behind Eunonordeste, is a São Paulo-born travel content producer now living nomadically across Brazil's Northeast. After a period based in Natal, Rio Grande do Norte, she committed to exploring the Nordeste full-time by car — building her content around the perspective of a Paulistana discovering landscapes, towns, and roads that many southern Brazilians rarely encounter. Her solo drive along the BR-101 coastal highway became a defining series, establishing her as a genuine road-trip voice rather than a conventional tourism account, with coverage ranging across Bahia, Sergipe, Pernambuco, Paraíba, Ceará, and Maranhão.
Her audience skews heavily male and older — with a notable concentration in the 45-plus bracket — suggesting the open-road format resonates with viewers who identify with self-directed travel rather than curated vacation content. Engagement rates on both platforms run well above category norms, reflecting a loyal, participatory community. Her ambassador role with Livre e Leve and brand deals with Opera and Prime Gourmet indicate appeal to sponsors targeting a practical, Brazil-first consumer. With Instagram growing faster than YouTube, Eunonordeste is positioning itself as a durable regional travel authority, particularly well-suited to domestic tourism and lifestyle brands targeting Brazilian adults with an affinity for independent discovery.
Eunonordeste reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Travel / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Opera and Prime Gourmet. Engagement on YouTube runs around 12.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Eunonordeste's tier (Macro, 1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Her real name is Laine Gomes. She named her channel "Eu no Nordeste" — meaning "Me in the Northeast" — to reflect her ongoing journey exploring Brazil's Nordeste region by car. She signs off with that name in her YouTube bio.
No — and that contrast is central to her whole channel concept. Laine was born in São Paulo, Brazil's largest city, later lived in Natal in Rio Grande do Norte, and now travels the Nordeste full-time as a self-described nomad. Her Instagram bio calls her "Uma Paulistana desbravando o Nordeste de carro" — a São Paulo native exploring the Northeast by car.
Yes. Laine drove the BR-101 — one of Brazil's longest coastal highways, passing through multiple Nordeste states — completely solo by car. The trip is documented in a dedicated playlist called BR-101 on her YouTube channel, which she highlights in her bio as a signature adventure.
She lives nomadically throughout Brazil's Nordeste region, with no fixed city. Her own YouTube bio describes her as a "nômade" who roams the Northeast, which is also the premise of her entire content catalog — she is permanently on the road there.
It is a full documentary series of her solo road trip along the BR-101 highway, which hugs Brazil's Atlantic coast through the Nordeste. She calls it an "aventura" in her bio and points new viewers to it as the best introduction to her channel and travel style.
Her content spans Bahia, Sergipe, Ceará, Paraíba, Pernambuco, and Maranhão — including São Luís — as well as the Vale do São Francisco region. She regularly posts asking followers whether she has passed through their city, building a personal connection across multiple states.
She is listed as an ambassador for Livre e Leve (@livreeleve) in her Instagram bio. The partnership fits naturally with her solo, car-based nomadic travel identity across the Brazilian Northeast.
Confirmed sponsors on her YouTube channel include Opera (the browser brand, May 2025) and Prime Gourmet (December 2024). Both are integrated into her travel-focused video content, consistent with her Macro-tier audience reach in Brazil.
Yes, she has featured Caldas do Jorro in her content, highlighting the thermal waters as a standout destination in Bahia. The post invited her audience to share whether they had also experienced the springs, which is typical of her community-first posting style.
Eunonordeste has a combined following of over one million across YouTube and Instagram, placing her in the Macro creator tier. Her primary content home is YouTube, where her BR-101 series and state-by-state Nordeste coverage live, with Instagram used for real-time road updates and short clips.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eunonordeste · YouTube
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