Brazil
Everton Santos is a nano-scale Instagram creator based in Ilhabela, São Paulo, Brazil, whose content is rooted in personal family life rather than a defined professional niche.
Total Followers +0.0%
1K
Across Instagram
Primary Platform
YouTube
1K followers · 100% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $33–$93 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,328 | +0 | 5.8% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -25 -1.8% | +0 +0.0% | +0 +0.0% | -25 |
| Last 365 days | -25 -1.8% | +0 +0.0% | +0 +0.0% | -25 |
Daily follower snapshots from CreatorDB's longitudinal index.
Everton Santos is a nano-scale Instagram creator based in Ilhabela, São Paulo, Brazil, whose content is rooted in personal family life rather than a defined professional niche. A near-graduate in Biomedicine, he documents milestones in the life of his infant daughter Laura alongside his partner Sara — capturing first birthdays, therapeutic haircuts, and quiet everyday moments with a warm, emotionally candid tone. His hashtag use around children's hair care (#cabelodecriança, #cabelodebebê, #cabelosaudável) suggests an emerging, if informal, lane in baby and toddler lifestyle content.
His following is small but tightly connected, which is reflected in an engagement rate well above the category median — a hallmark of nano creators whose audiences are typically friends, family, and close community members rather than passive browsers. The audience skews female and is overwhelmingly Brazilian, concentrated in the young-adult and early-parent demographic. No brand partnerships are currently active, and posting cadence has been light. If Santos were to sharpen his focus toward parenting, child development, or family lifestyle content, his authentic fatherhood positioning and biomedical background could make him a credible voice for baby care or health-adjacent brands targeting Brazilian parents.
Eu_Evertonsantos reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in family and related categories, Eu_Evertonsantos offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eu_Evertonsantos's tier (Nano, 1K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Laura is Everton Santos's daughter, whom he affectionately calls Minha Princesa (My Princess). His Instagram is largely a love letter to her milestones, from her first birthday celebration to her first haircut, and the name Laura appears repeatedly across his top posts and hashtags.
Everton Santos is engaged to Sara Teixeira Dias, who he tags directly in his Instagram bio as @sara_teixeira_dias_. Together they are parents to their daughter Laura, and their family moments make up the core of his content.
Everton Santos is based in Ilhabela, a scenic island municipality on the northern coast of São Paulo state. The location shows up in his bio and fits the warm, personal aesthetic of his family content.
Yes, his Instagram bio lists Biomedicina with a science emoji and notes he was in his seventh or eighth semester at the time of the profile, meaning he was close to completing his degree. Despite his academic background in the health sciences, his public content is focused entirely on family and parenting rather than biomedical topics.
A corte terapêutico is a therapeutic first haircut technique for young children who have never had their hair cut, intended to encourage healthier and stronger hair growth. Everton Santos documented this type of haircut for his daughter Laura, which became one of his most discussed posts and connects to a broader set of baby hair care content he shares.
Yes, baby and children's hair care is a recurring theme in his posts. He regularly uses hashtags like #cabelodebebê, #cabelodecriança, and #cabelosaudável, making his content relevant to Brazilian parents searching for infant hair tips and milestone-related grooming moments.
He shared a celebratory post he described as "um mergulho de amor" (a plunge of love) to mark his daughter Laura's first year. The caption described the occasion as beautiful and special, with both parents feeling overwhelmed with emotion — a milestone post that resonated strongly with his audience.
His engagement rate runs well above the category median on Instagram, which is typical for nano creators who post deeply personal, emotionally resonant content like infant milestones and family firsts. Followers of accounts like his tend to be close friends, family, or parents who genuinely connect with the content rather than passive scrollers.
He posts under the handle @euevertonsantos on Instagram, which is also his primary and most active platform. His content is in Portuguese and aimed predominantly at a Brazilian audience, with Reels and photo posts documenting his family life in Ilhabela, São Paulo.
His Instagram audience is majority female and overwhelmingly based in Brazil, with viewers spread across a wide age range from young adults through to older followers. That profile — Brazilian, female-skewing, emotionally engaged — suits brands or campaigns targeting parents, families, or baby and child product categories in the Brazilian market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eu_evertonsantos · YouTube
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