United States
Etthehiphoppreacher is a creator with a presence on YouTube (1,540,000 followers), Instagram (2,384,637 followers), TikTok (802,500 followers), based in United States.
Total Followers -0.1%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 33% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $29K–$67K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1192 -0.1% | -80 -0.0% | -1272 |
| Last 30 days | +0 +0.0% | -3577 -0.1% | -401 -0.1% | -3978 |
| Last 90 days | +0 +0.0% | -7392 -0.3% | -1284 -0.2% | -8676 |
| Last 365 days | +0 +0.0% | -7392 -0.3% | -1284 -0.2% | -8676 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Organifi Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Feb 2024 | — |
Etthehiphoppreacher is a creator with a presence on YouTube (1,540,000 followers), Instagram (2,384,637 followers), TikTok (802,500 followers), based in United States. Their content sits in the motivation & inspiration space. Their YouTube bio reads: "Eric Thomas, Ph.D. is a critically acclaimed author, World-renowned speaker, educator and Pastor. ET, as he is better known, has taken the world by storm, with his creative style and high-energy messages. His words continue to impact ten". The full audience and engagement breakdown is below.
Etthehiphoppreacher reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Organifi and Rocket Money. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Etthehiphoppreacher offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Etthehiphoppreacher's tier (Macro, 4.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ET the Hip Hop Preacher's real name is Eric Thomas, and he holds a Ph.D. He earned the nickname because of his high-energy, street-influenced speaking style that blends faith, hip-hop culture, and motivational teaching. Across his social platforms he goes by both "ET" and "Eric Thomas" interchangeably.
Yes — Eric Thomas has spoken openly and repeatedly about being homeless for roughly two years as a teenager, sleeping on the streets of Detroit after dropping out of high school. That period of hardship became the foundation of his entire message about resilience and personal accountability. He frequently references it in speeches to show that success is achievable from any starting point.
TGIM stands for Thank God It's Monday, a signature content series Eric Thomas built around flipping the cultural dread of Mondays into a mindset of enthusiasm and purpose. It became one of his most recognized content brands and consistently appears as a top hashtag across his YouTube, Instagram, and TikTok channels.
Yes — Eric Thomas authored You Owe You, which became a New York Times bestseller. The book expands on his core message that personal responsibility — not circumstance or other people — is the key to reaching your potential. It also launched a companion summit and coaching ecosystem built around the same title.
The line "When you want to succeed as bad as you want to breathe" comes from an early Eric Thomas speech that went massively viral online and became one of the most remixed motivational audio clips in internet history. ET delivered it in a sermon-style talk using a drowning metaphor to describe the level of hunger required for real success. It now serves as the tagline across all of his social media bios.
Eric Thomas earned his Ph.D. in Education from Michigan State University. He has shared that he overcame homelessness and dropped out of high school before eventually returning to school and completing his doctorate, making the degree a central pillar of his story about what relentless effort can produce.
Eric Thomas created content tied to Creed III, using the film's themes of fighting, legacy, and proving yourself as a frame for his motivational message. His hashtags #creed and #creed3 appear consistently across his posts, signaling a content collaboration aligned with the film's promotional campaign.
The You Owe You Summit is Eric Thomas's flagship live event, built around the themes of his bestselling book of the same name. It brings together keynote sessions, workshops, and community programming designed to help attendees take personal accountability for growth in career, faith, and life. The summit is part of a broader coaching and speaking ecosystem ET has built around the "You Owe You" brand.
Eric Thomas has partnered with brands including Organifi, BetterHelp, Rocket Money, and LMNT Ventures for sponsored content on YouTube. The mix of wellness, mental health, and personal finance brands maps closely onto his audience's focus on whole-life self-improvement, making them a natural fit for his message.
APOC Ministry is the faith and community ministry tied to Eric Thomas's role as a Pastor, sitting alongside his career as a speaker, author, and educator. It reflects the spiritual underpinning of his public-facing content, which consistently weaves scripture-based thinking into personal development themes. Many of his most-shared videos blend pastoral language with motivational messaging in a style that made his "hip hop preacher" identity distinctive.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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