Data refreshed Oct 6, 2026 · 11:41 AM UTC
Motivation & Inspiration United States

Etthehiphoppreacher

Full Creator Stats Live · Updated 2026-10-06

Etthehiphoppreacher is a creator with a presence on YouTube (1,540,000 followers), Instagram (2,384,637 followers), TikTok (802,500 followers), based in United States.

NicheMotivation & Inspiration TierMacro Engagement6.3%

Total Followers -0.1%

4.7M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.5M followers · 33% of audience

Engagement

6.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $29K–$67K / IG post

Quick facts
  • 4.7M combined followers across 3 platforms.
  • Macro creator tier — United States.
  • 6.3% headline engagement.
  • Niche: Education, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-10-06
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,540,000 +0 6.3% 5.6 4 days ago
Instagram 2,384,637 -4K 4.5% — 6 days ago
TikTok 802,500 -401 9.6% 2.1 1 day ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -1192 -0.1% -80 -0.0% -1272
Last 30 days +0 +0.0% -3577 -0.1% -401 -0.1% -3978
Last 90 days +0 +0.0% -7392 -0.3% -1284 -0.2% -8676
Last 365 days +0 +0.0% -7392 -0.3% -1284 -0.2% -8676

Audience Demographics

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572K1.1M1.6M2.1M2.6M Oct 9Jan 7Apr 7Jul 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Sep 2025 —
Sponsored content YouTube Oct 2024 —
Sponsored content YouTube Oct 2024 —
Sponsored content YouTube Feb 2024 —
Background

About Etthehiphoppreacher

Etthehiphoppreacher is a creator with a presence on YouTube (1,540,000 followers), Instagram (2,384,637 followers), TikTok (802,500 followers), based in United States. Their content sits in the motivation & inspiration space. Their YouTube bio reads: "Eric Thomas, Ph.D. is a critically acclaimed author, World-renowned speaker, educator and Pastor. ET, as he is better known, has taken the world by storm, with his creative style and high-energy messages. His words continue to impact ten". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Etthehiphoppreacher reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Organifi and Rocket Money. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Etthehiphoppreacher offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Etthehiphoppreacher's tier (Macro, 4.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is ET the Hip Hop Preacher's real name?

ET the Hip Hop Preacher's real name is Eric Thomas, and he holds a Ph.D. He earned the nickname because of his high-energy, street-influenced speaking style that blends faith, hip-hop culture, and motivational teaching. Across his social platforms he goes by both "ET" and "Eric Thomas" interchangeably.

Was ET the Hip Hop Preacher really homeless growing up?

Yes — Eric Thomas has spoken openly and repeatedly about being homeless for roughly two years as a teenager, sleeping on the streets of Detroit after dropping out of high school. That period of hardship became the foundation of his entire message about resilience and personal accountability. He frequently references it in speeches to show that success is achievable from any starting point.

What does TGIM mean in Eric Thomas videos?

TGIM stands for Thank God It's Monday, a signature content series Eric Thomas built around flipping the cultural dread of Mondays into a mindset of enthusiasm and purpose. It became one of his most recognized content brands and consistently appears as a top hashtag across his YouTube, Instagram, and TikTok channels.

Did Eric Thomas write a New York Times bestseller?

Yes — Eric Thomas authored You Owe You, which became a New York Times bestseller. The book expands on his core message that personal responsibility — not circumstance or other people — is the key to reaching your potential. It also launched a companion summit and coaching ecosystem built around the same title.

Where does ET the Hip Hop Preacher's famous "breathe" quote come from?

The line "When you want to succeed as bad as you want to breathe" comes from an early Eric Thomas speech that went massively viral online and became one of the most remixed motivational audio clips in internet history. ET delivered it in a sermon-style talk using a drowning metaphor to describe the level of hunger required for real success. It now serves as the tagline across all of his social media bios.

What is Eric Thomas's PhD in and where did he get it?

Eric Thomas earned his Ph.D. in Education from Michigan State University. He has shared that he overcame homelessness and dropped out of high school before eventually returning to school and completing his doctorate, making the degree a central pillar of his story about what relentless effort can produce.

Did ET the Hip Hop Preacher partner with Creed 3?

Eric Thomas created content tied to Creed III, using the film's themes of fighting, legacy, and proving yourself as a frame for his motivational message. His hashtags #creed and #creed3 appear consistently across his posts, signaling a content collaboration aligned with the film's promotional campaign.

What is the You Owe You Summit?

The You Owe You Summit is Eric Thomas's flagship live event, built around the themes of his bestselling book of the same name. It brings together keynote sessions, workshops, and community programming designed to help attendees take personal accountability for growth in career, faith, and life. The summit is part of a broader coaching and speaking ecosystem ET has built around the "You Owe You" brand.

What brands has ET the Hip Hop Preacher done sponsorships with?

Eric Thomas has partnered with brands including Organifi, BetterHelp, Rocket Money, and LMNT Ventures for sponsored content on YouTube. The mix of wellness, mental health, and personal finance brands maps closely onto his audience's focus on whole-life self-improvement, making them a natural fit for his message.

What is APOC Ministry and how does it connect to Eric Thomas's content?

APOC Ministry is the faith and community ministry tied to Eric Thomas's role as a Pastor, sitting alongside his career as a speaker, author, and educator. It reflects the spiritual underpinning of his public-facing content, which consistently weaves scripture-based thinking into personal development themes. Many of his most-shared videos blend pastoral language with motivational messaging in a style that made his "hip hop preacher" identity distinctive.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 6, 2026, 11:41 AM UTC · Slug: etthehiphoppreacher

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