Ethically-Kate is a creator with a presence on Instagram (67,032 followers), based in NZL. Their content sits in the sustainable living space.
Total Followers -0.1%
67K
Across Instagram
Primary Platform
YouTube
67K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.3K–$3.4K / IG post
Kate is converting a 1960s Auckland bungalow into a circular, self-sufficient suburban homestead — documenting every step — with the goal of registering 2,700 similar homes across Aotearoa by 2029. The project is certified in partnership with Eco Choice Aotearoa, NZ's official ecolabel.
Kate and her husband Tim took their sustainability message on the road for a fifth time, adding a new interactive twist — making NZ-made smoothies on stage during their live presentations.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 67,032 | -60 | 1.7% | 4.4 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -34 -0.1% | +0 +0.0% | +0 +0.0% | -34 |
| Last 30 days | -60 -0.1% | +0 +0.0% | +0 +0.0% | -60 |
| Last 90 days | +3K +4.0% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +4.0% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ethically-Kate is a creator with a presence on Instagram (67,032 followers), based in NZL. Their content sits in the sustainable living space. Their YouTube bio reads: "I am your guide to realistic, ethical living as a modern parent. Trusted ethical finds 🌱Practical swaps TEDx speaker | Educator | Author 🌻". The full audience and engagement breakdown is below.
Ethically-Kate reaches an audience concentrated in NZL primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in lifestyle and related categories, Ethically-Kate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ethically-Kate's tier (Micro, 67K combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ethically Kate is listed as a TEDx speaker in her own bio, alongside her roles as an educator and author. Her public content centres entirely on making ethical and sustainable living realistic for modern parents, which is the lens she consistently brings to speaking and educational work. For the specific talk title and topic, her own YouTube channel and social profiles are the best place to look.
Yes, Ethically Kate identifies herself as an author in her Instagram bio. Her writing aligns with the same mission behind her content — guiding modern parents toward practical, realistic ethical living rather than an all-or-nothing approach. Specific details about the book are best found through her own platforms or Patreon community.
Ethically Kate describes her Patreon as her "little corner of the internet" — a private community for supporters who want to engage more deeply with her ethical living content beyond what she shares publicly. It's designed for people who want closer access to her work as an educator and creator.
Yes, Ethically Kate has openly addressed pregnancy loss and miscarriage on her platforms, noting that it affects approximately one in four recognised pregnancies. She brings the same honesty to these harder topics that she does to her sustainability content, making space for conversations that are often overlooked in the modern parenting space.
Ethically Kate has shared that she experienced chronic fatigue from her teenage years, which she says is why she has been a regular napper for much of her life. She weaves personal health experiences into her content alongside sustainable living topics, giving her channel a candid, lived-in quality that resonates with her audience.
Ethically Kate's whole approach is built around rejecting perfectionism — the idea that you don't have to overhaul your entire life to make more ethical choices. Her content focuses on practical, achievable swaps, like using BYO containers instead of single-use plastic, that fit into a real parent's daily routine. It's the opposite of the all-or-nothing sustainability messaging that often puts people off.
Ethically Kate focuses on small, everyday changes rather than dramatic lifestyle overhauls — a concrete example she posts about is bringing your own containers when shopping or eating out to avoid flimsy single-use plastic containers. Her "trusted ethical finds" content is geared toward modern parents looking for actionable steps rather than overwhelming pledges.
Ethically Kate describes herself as an educator in her bio, and that professional background is a clear part of her identity alongside being a TEDx speaker and author. Her content style reflects this — she breaks down ethical living into structured, practical guidance rather than purely lifestyle-aesthetic posts, which distinguishes her from many creators in the sustainability space.
Yes, Ethically Kate is based in New Zealand, and the largest share of her audience is also located there. She also draws significant followings from Australia, the United States, and the United Kingdom — countries where interest in sustainable parenting content is particularly strong.
Ethically Kate's primary platform is YouTube, where she publishes longer-form content on ethical and sustainable living for parents. She is also consistently active on Instagram and runs a private Patreon community for supporters who want a more personal, ongoing connection with her work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ethically-kate · YouTube
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