Estellelebourgeois_

Roxy appears consistently across her most-used hashtags — #roxy, #roxygirl, and #roxygirls — which strongly signals an ongoing brand relationship with the surf and beachwear label. The partnership fits naturally given that Estelle's entire aesthetic is built around beach, summer, and ocean-girl imagery.

Estelle's content is anchored in a dreamy, ocean-and-sunshine persona she references through films and shows like Aquamarine, The Little Mermaid, Teen Beach Movie, and H2O as mood boards for her visuals. This beach fairy aesthetic threads through her fashion, beauty, and lifestyle posts and is a core reason her audience skews heavily female and young.

Yes — Estelle has posted sponsored content for Armani Beauty, specifically showcasing their new blush collection. Beauty brand deals like this sit alongside her fashion and lifestyle content as an organic extension of the soft, feminine visual identity she's built.

Yes, she's an official L'Oréal Paris partner, with tagged sponsored posts carrying the #LorealParisPartner label visible in her recent content. Armani Beauty and L'Oréal Paris are two of the major beauty brands confirmed in her partnership roster.

She does — Estelle posts about thrifting and also sells pieces from her own wardrobe, specifically items that no longer fit or curated finds she's ready to pass on. This accessible, resale-friendly angle adds a relatable dimension to what is otherwise an aspirational fashion and lifestyle feed.

Italy makes up a notably large share of her audience — well above what you'd expect for a US-based creator — likely because her sun-drenched, fashion-forward, dreamy aesthetic resonates strongly with Italian lifestyle sensibilities. Coastal, feminine, and visually romantic content tends to travel exceptionally well in southern Europe, and her numbers reflect that cross-cultural appeal.

Her surname Le Bourgeois is unmistakably French in origin, and she is based in the United States. She hasn't publicly discussed French heritage in her documented content, so the name most likely reflects family background rather than a current connection to France.

Estelle describes her Instagram explicitly as "my digital diary," framing it as a personal scrapbook space rather than a purely branded feed. In practice, this means a mix of cinematic aesthetic posts, personal outfit snapshots, beauty experiments, and lifestyle moments alongside her sponsored content.

Combined across TikTok and Instagram, Estelle is approaching the one-million follower mark, placing her solidly in the Mid-tier of influencer sizing. TikTok is her larger platform by follower count, though her engagement rate on both runs well above the category average.

Brand and partnership inquiries go through her management team at HG Media, reachable at teamestelle@hgmedia.us — the contact is listed in both her TikTok bio and her Instagram bio. HG Media handles her commercial deals across platforms, covering everything from beauty brand campaigns to fashion brand trips.