Esmichu is a Peruvian gaming and entertainment creator whose presence spans YouTube, Twitch, Kick, and TikTok, with a following built primarily on casual and variety gaming content delivered in Spanish.
Total Followers -0.0%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 64% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.5K–$8.7K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -245 -0.1% | +0 +0.0% | -245 |
| Last 90 days | +0 +0.0% | -1398 -0.8% | +0 +0.0% | -1398 |
| Last 365 days | +0 +0.0% | -1398 -0.8% | +0 +0.0% | -1398 |
Daily follower snapshots from CreatorDB's longitudinal index.
Esmichu is a Peruvian gaming and entertainment creator whose presence spans YouTube, Twitch, Kick, and TikTok, with a following built primarily on casual and variety gaming content delivered in Spanish. Operating under the alternate streaming identity 'Michu' on Kick, he has cultivated a dedicated community — referred to by the fandom tag 'Mishifu' — through live streams, reaction content, and comedy-inflected gaming clips. His content style sits at the intersection of gaming and personality-driven entertainment, leaning into meme formats and candid live moments rather than high-production tutorials or esports commentary. Recent output has expanded to include personal lifestyle series, notably a recurring physical transformation diary, signaling a gradual broadening beyond pure gaming toward general lifestyle.
His audience is overwhelmingly Spanish-speaking, with Peru and Mexico together accounting for the bulk of viewership, making him a natural fit for brands targeting Latin American youth. The demographic skews young adult and predominantly male, though a meaningful female share reflects his cross-genre appeal. Engagement rates across platforms run well above category medians, suggesting an unusually loyal core community relative to his reach tier. A sponsorship with Eneba — a digital gaming marketplace popular in Latin America and Europe — aligns cleanly with his gaming-first identity. As Spanish-language gaming content continues to grow in commercial value, Esmichu's combination of high engagement, bilingual-region reach, and evolving lifestyle content positions him well to attract a broader slate of brand partners beyond gaming-native platforms.
Esmichu reaches an audience concentrated in PER primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Eneba. Engagement on YouTube runs around 6.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Esmichu's tier (Macro, 1.8M combined followers, PER). Pulled from CreatorDB's category benchmarks.
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Yes — Esmichu's TikTok bio identifies him as "Kick Michu," confirming he streams on the Kick platform under that name. Kick has become a popular alternative streaming destination for Spanish-language gaming creators, and Esmichu is among the Peruvian creators who have moved onto it.
Mishifu is a branded persona or character that Esmichu uses across his content, appearing in live-stream videos (#mishifuenvivo) and reaction-style posts (#mishifureacciona). It functions as a recurring identity within his gaming and entertainment universe, separate from his personal handle.
Esmichu has been publicly documenting a physical transformation — posting day-by-day updates that have reached past day 40. The series sits alongside his gaming and comedy content, giving fans a personal window into his fitness journey over an extended period.
Yes — reaction content is a core part of his output, with the hashtag #mishifureacciona (Mishifu reacts) being one of his most-used tags across platforms. This complements his variety gaming and funny moments videos as a pillar of his content style.
Esmichu leans into casual and variety gaming rather than any single competitive title, frequently mixing gameplay with meme and comedy elements. His YouTube channel is classified across casual gaming, variety gaming, and meme comedy, making his content accessible to a broad audience beyond hardcore esports fans.
Yes — Esmichu has worked with Eneba, the digital game key and gaming marketplace, as a YouTube sponsor. Eneba is a frequently seen partner for gaming creators across the Spanish-language market, giving viewers a platform to purchase game keys and digital content.
Esmichu published a video titled "My story with ads," sharing his personal experience with advertising as a content creator. This kind of behind-the-scenes storytelling complements his gaming output and connects with his young adult audience interested in what building a channel actually looks like.
Esmichu is from Peru, which is also where the largest portion of his audience is based. He is one of the more prominent Peruvian gaming and entertainment creators in the Spanish-language YouTube space, with a strong following in Mexico as well.
Esmichu has surpassed one million subscribers on YouTube, placing him firmly in the Macro creator tier. His engagement rate on the platform runs well above the category average, which is a strong signal for a channel of his size.
Esmichu's audience skews heavily male and young adult, with the 18–34 age range making up the majority of his viewers. His fanbase is concentrated in Peru and Mexico, reflecting the broader Spanish-language appeal of his gaming, reaction, and variety content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@esmichu · YouTube
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