France
Ernestetmarie is a France-based Instagram creator documenting the hands-on renovation of an older property in the Var département, a coastal area of Provence along the French Riviera.
Total Followers +0.0%
3K
Across Instagram
Primary Platform
YouTube
3K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $75–$209 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,990 | +0 | 4.6% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1 +0.0% | +0 +0.0% | +0 +0.0% | +1 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -20 -0.7% | +0 +0.0% | +0 +0.0% | -20 |
| Last 365 days | -20 -0.7% | +0 +0.0% | +0 +0.0% | -20 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ernestetmarie is a France-based Instagram creator documenting the hands-on renovation of an older property in the Var département, a coastal area of Provence along the French Riviera. The channel name — evoking a pair of classic, old-fashioned given names — mirrors the aesthetic at the heart of the account: a warm blend of color, reclaimed and vintage materials, and lived-in authenticity. Content revolves around before-and-after transformation posts, wallpaper work, exterior renovations, bathroom overhauls, and the pleasure of hunting for vintage pieces, all framed as personal lifestyle moments rather than polished DIY tutorials. The project also includes a sea-view seasonal rental property, which adds a hospitality dimension to what might otherwise be read as a purely personal renovation diary.
Despite a nano-tier following concentrated almost entirely within the French-speaking world — France, Belgium, and Switzerland making up the core — the account's engagement rate sits notably above the category median, a signal that the audience is genuinely invested in the project's progress. The follower base skews toward younger adults, which is somewhat atypical for slow home-renovation content and may reflect the aspirational appeal of the Provençal coastal setting as much as the renovation craft itself. With no current brand partnerships on record, the account remains an organic voice in the French maison-ancienne renovation space. Its combination of regional specificity, high relative engagement, and the dual narrative of personal home and rental property makes it a credible fit for French interior, paint, wallpaper, or regional tourism brands seeking authentic micro-influencer placements.
Ernestetmarie reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a homedecor creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in homedecor and related categories, Ernestetmarie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ernestetmarie's tier (Nano, 3K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ernestetmarie is renovating an old French house — a maison ancienne — and documenting the transformation on Instagram. Their approach blends bold color choices, vintage finds, and candid life moments rather than following a clinical, modern renovation format.
Their seasonal rental property sits in the Var department of southern France, with a view of the sea. The Var is part of the Provence-Alpes-Côte d'Azur region, prized for its Mediterranean coastline and warm climate.
Yes — ernestetmarie describes their Var property as a location saisonnière, meaning it is available for short-term seasonal stays. Their Instagram account is the main place to follow for updates on availability and how to book.
Their aesthetic is built around color, old materials, and vintage character — what they sum up as "de la couleur, de l'ancien." It leans into the charm of an old house rather than stripping it back to minimalism, pairing aged architecture with curated antique pieces.
Yes, avant/après (before and after) transformations are a signature format for ernestetmarie. Hashtags like #avantapres and #avantaprestravaux appear among their most-used tags, confirming that side-by-side comparisons are central to their content.
Chiner is a French term for hunting through flea markets, brocantes, and second-hand shops in search of unique vintage or antique pieces. For ernestetmarie, it is a core part of the renovation process — sourcing one-of-a-kind items rather than buying new.
Yes — papier peint (wallpaper) is one of ernestetmarie's recurring renovation elements and appears consistently in their top hashtags. It features as a decorative tool to bring personality and color to the rooms of their old house.
Alongside renovation progress, ernestetmarie shares instants de vie — everyday life moments — as well as exterior spaces and bathroom transformations. The mix gives the account a personal, inhabited feel rather than a purely project-driven one.
Despite being a Nano-tier creator, ernestetmarie's engagement runs well above the typical benchmark for home decor accounts — more than three times the category median. That gap signals a small but genuinely invested community rather than passive followers.
Yes — the overwhelming majority of their Instagram followers are based in France, with smaller audiences in Belgium, Switzerland, Morocco, and Algeria. Their content is written entirely in French, which naturally shapes who discovers and connects with their account.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ernestetmarie · YouTube
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